Published market rates by creator tier, the usage-rights maths that turns a $250 quote into $437.50, and every add-on that gets billed after you say yes. Then our number, which includes the parts most quotes leave out.
A UGC video averages $150 to $212, with a median near $175, and that figure covers production only. Rates are set by deliverable complexity and usage scope, never by follower count. Running the content as a paid ad is licensed separately at roughly 20 to 30 percent of the base rate per month, and whitelisting from the creator's own handle typically adds 30 to 100 percent per month on top. QuickAds charges $129 per UGC video flat, with editing and full IP assignment included and nothing added to what the creator is paid.
Market figures verified September 2026.
Every figure below is production only. None of these numbers include the right to run the video as a paid ad, which is the line item that changes the total most.
| Tier | Per video | What it means |
|---|---|---|
| Beginner creator | $75 to $300 | Newer creators building a portfolio. Quality varies widely and so does reliability. |
| Market average | $150 to $212 | The commonly cited range for a completed, edited short-form deliverable. Median sits near $175. |
| Mid-tier creator | $300 to $1,000 | Consistent output, faster turnaround, usually able to deliver multiple hooks from one shoot. |
| Top performer | $600 to $3,000+ | Proven ad performance and a track record brands will pay a premium to borrow. |
| Mid-tier influencer post | $2,000 to $5,000 | A different product entirely: you are buying audience access, not a content asset. |
| QuickAds UGC | $129 | Flat, per video. Editing and full IP assignment included, nothing added on top of the creator fee. |
A base fee normally buys limited organic use on your own channels. Every other deployment is licensed on top, per month, as a percentage of that base.
of base rate, per month, to run the content as an ad on Meta, TikTok or YouTube.
of base rate, per month, to use the content on your own site.
of base rate, per month, to use the content in email marketing.
The video was quoted at $250. Three months of paid social use took it to $437.50, a 75 percent increase, before anyone mentioned running ads from the creator's own handle.
Most of the gap between a quote and the final invoice lives in these terms.
Market figures below come from published 2026 pricing research, cited at the foot of the page. Our own rate is the one on the table above.
A single UGC video averages about $150 to $212, with a median near $175. Beginners charge $75 to $300, mid-tier creators $300 to $1,000, and top performers $600 to $3,000 or more. Those figures cover production only. Running the video as a paid ad is licensed separately at most suppliers.
The market-accepted floor for a completed, edited short-form deliverable is around $150. Rates are set by deliverable complexity and usage scope, not by follower count, which is why a creator with 200 followers can legitimately charge $200 to $300 for a strong 30-second testimonial.
No. UGC is priced on the content itself, so the creator's audience never enters the transaction. Influencer pricing is the opposite: you are paying for access to an audience, so reach and engagement set the number. A mid-tier influencer post commonly runs $2,000 to $5,000 for the same length of video.
Usage rights are the licence to use the content, scoped by channel and by term. A base rate normally covers limited organic use on your own channels. Paid advertising is a separate tier, commonly 20 to 30 percent of the base rate per month. Website use runs about 25 percent per month and email about 15 to 20 percent.
Usage rights and whitelisting together typically add 30 to 50 percent to the base rate, and whitelisting alone is often quoted at 30 to 100 percent per month because the brand is borrowing the creator's credibility as well as their content.
Because the quote usually excludes the thing you need. A $150 video with no paid usage rights can cost more than a $250 video that includes 90-day paid rights, once you buy the licence you actually need. Two quotes are not comparable until you know whether either includes the right to run the content as an ad.
Raw unedited footage commonly adds 30 to 50 percent. Extra hooks or opening variations, revisions beyond the included round, rush delivery and exclusivity are all normally separate line items. Volume commitments pull per-video rates down by roughly 15 to 30 percent.
Agency package pricing commonly runs $4,000 to $8,000 a month, with published tiers in the market around $4,500 for 12 videos or $6,500 for 18. A retainer rarely shows how much reaches the person actually making the video.
Most do. Marketplace platforms typically take 20 to 30 percent from the creator side, and on the brand side commonly add 7 to 20 percent on top of each creator payment, or charge a monthly subscription for access.
$129 per UGC video, flat, with editing and full IP assignment included and nothing added on top of what the creator is paid. Influencer video with the creator's own handle is $299 for 5K to 50K followers and $699 for 50K to 250K, each including 30-day paid usage rights and the partnership code going live in your own ad account.
Influencer video with the creator's own handle is $299 for 5K to 50K followers and $699 for 50K to 250K, each including 30-day paid usage rights and the partnership code going live in your own ad account. The whitelisting window is stated per creator in the brief, with extension pricing quoted up front.
See the full pricing