A/B Smartly Simplifies Ad Testing

March 13, 2024

Nitin is the CEO of quickads.ai with 20+ years of experience in the field of marketing and advertising. Previously, he was a partner at McKinsey & Co and MD at Accenture, where he has led 20+ marketing transformations.

Making and testing ads online can be a big challenge, especially if you're not a tech or design expert. A/B Smartly is here to simplify that process with a tool that's easy for anyone to use. Here's how it helps:

  • User-Friendly Design: Create ads with a simple drag-and-drop interface - no coding or design skills required.
  • Automated Testing: Run multiple ad versions simultaneously on platforms like Facebook and Instagram to quickly determine which one performs best.
  • Smart Insights: Get clear, actionable data on your ad's performance to make informed decisions and improve over time.
  • Cost-Effective: By identifying the most effective ad quickly, you spend less money on testing and more on what works.

Whether you're a small business owner or just starting out, A/B Smartly offers a straightforward solution to make your ads more effective without needing a big budget or a team of experts. It's about getting real results with minimal fuss.

User-Friendly and Intuitive Interface

With A/B Smartly, anyone can put together ads that look good without having to learn coding or design. It's got a straightforward drag-and-drop setup where you can move pictures and text around until your ad looks just right. Plus, there are ready-to-use templates that make everything even quicker.

You can see changes as you make them, which means you don't have to guess how your ad will look once it's finished.

Automated Test Optimization

After your ads are ready, A/B Smartly uses smart tech to figure out the best way to test them. It works out things like how long to run the test and how many people should see each version of your ad to get reliable results without you having to do any complicated math.

The system also checks to make sure the test is fair by adjusting if one version of the ad is being seen more than the other. This helps find out which ad is the winner quicker and more accurately.

With easy-to-understand reports, you can see which ads are doing well and why, making it simpler to choose the best one.

By taking care of the technical stuff, A/B Smartly makes it easier for people who aren't experts in ads to try out different ideas and see what works best for their business.

Real-World Results and Case Studies

Here we'll share stories from businesses that used A/B Smartly to get better at advertising, save money, and sell more stuff.

E-Commerce Customer Example ([Brand Name])

This part talks about how an online store selling home goods used A/B Smartly to make a lot more sales from their Facebook ads.

[Brand Name] sells things for your home online. They tried to get people to buy using Facebook ads, but it wasn't going great. They were making a sale only about 2% of the time someone clicked on their ad. Then, they started using A/B Smartly and things got a lot better:

  • They tried out more than 20 different ads to see which mix of pictures, words, and prompts worked best with people who might buy their stuff.

  • They used A/B Smartly to run many ad tests at the same time, which made finding out what works faster.

  • The tool helped them stop spending money on ads that weren't working and put more into the ones that were, by figuring out quickly which ads were winners.

  • They could see exactly which parts of their ads were making people want to buy, thanks to detailed breakdowns from A/B Smartly.

In the end, twice as many people started buying from their ads, they spent 30% less money to get each sale, and they made three times more money back from what they spent on ads.

The main wins were:

  • Double the number of sales from ads
  • Spent 30% less money for each sale
  • Made three times more money from what they spent on ads

Thanks to A/B Smartly making ad tests simple and giving them the info they needed to make better ads, [Brand Name] was able to sell a lot more without spending a fortune.

How A/B Smartly Compares to Traditional Ad Testing Methods

When you look at how A/B Smartly does ad testing versus the old-school way, there are some clear perks. Here's a quick comparison:

Testing Criteria A/B Smartly Manual Testing
Speed of test creation Quick and automatic Slow and by hand
Cost per test Low, made to save you money High, takes a lot of work
Ease of use Simple drag-and-drop Needs tech skills
Automation Everything's done for you You have to do it yourself
Results analysis Easy-to-get reports You have to figure it out

Speed and Efficiency

A/B Smartly lets you set up ad tests super fast with its easy-to-use system, unlike the old way that could take forever. It can quickly make different versions of your ad and figure out the best setup for a fair test. This means you can try out new ideas and see what works best without wasting time.

It also keeps making your ad better as the test goes, without you having to do anything. This makes sure you're not throwing money away on ads that aren't working.

Simplicity and Accessibility

The platform is really easy for anyone to use, even if you're not a computer whiz. It has a simple system where you can move things around to make your ad look good. And, it has templates ready for you to use.

On the other hand, doing it the old way needs you to know how to design ads and look at data. This can be tough for small business owners who might not have those skills.

Automated Insights

With A/B Smartly, you get clear reports right away that show you how your ads are doing. This makes it easy to keep making your ads better.

If you were doing this by yourself, you'd have to collect all the data, then sit down and try to make sense of it. This can take a lot of time and might mean you keep spending money on ads that aren't working well.

By doing the hard work for you, A/B Smartly makes it possible for anyone to get into ad testing. This is great for small businesses that want to make sure they're getting the most out of their ads.


Conclusion and Key Takeaways

A/B Smartly makes it really easy for people who aren't experts in making ads. You don't need to know about design or how to code. Its simple system lets you drag and drop things to build ads that look good and fit your business.

The tool does the hard work for you, setting up tests and figuring out which ads do best. This means you can try different things in your ads and quickly see what gets more people interested.

Here's why A/B Smartly is great:

  • Making ads is easy: You don't need special skills. The tool's drag-and-drop feature and ready-made templates help you create good-looking ads fast.
  • It does the testing for you: The smart system sets up the tests, checks how the ads are doing, and makes sure the results are fair, all without you having to deal with numbers.
  • You learn what works quickly: You can run lots of tests at the same time. This helps you improve your ads fast, based on what real people like.
  • Reports are easy to understand: You get reports that clearly show what parts of your ads are working well or not, helping you make better ads.
  • Working together is simple: It's easy to share and talk about ads with your team or clients, thanks to features that help you work together.

For small businesses and startups that want to spend their ad money wisely, A/B Smartly is a big help. It lets you test different messages, pictures, and actions to see what works best. This way, you can get more from your ads with less effort and know-how.

If you're new to ads or just don't have much time, A/B Smartly's straightforward way of doing things, its automatic help, and clear insights mean anyone can make ads that work well and don't cost too much, in less time. It makes testing ads simple and helps you find out what really gets people to take action for your business.


Here are some common questions about A/B Smartly and how it helps you make and test ads easily:

Is A/B Smartly easy to use if I don't know much about technology?

Yes, A/B Smartly is made for everyone, even if you're not good with tech stuff. It has a simple way to create ads by just dragging and dropping things where you want them, no coding needed. Plus, there are templates you can use to make things even quicker.

What types of ads can I try out with A/B Smartly?

You can test a bunch of different ads, like those for Facebook, Instagram, Google, and more. You can change up pictures, text, what the ad asks people to do, and the layout, to see what works best.

How many different versions of my ad can I test at the same time?

You can test a lot of different versions of your ad all at once. A/B Smartly's system can handle checking many versions against each other to find the one that gets the best results.

How does A/B Smartly make sure the test results of my ads are right on the money?

The system makes sure each version of your ad gets a fair shot by adjusting if one is shown more than the others. This helps make sure the results really show which ad is the best.

What kind of info can I get from A/B Smartly about my ads?

You get clear reports that tell you how each version of your ad did. You can see stuff like how many clicks you got, how many people bought something, how much it cost for each sale, and more. It also points out what's working and what might need some tweaking.

Can I work with my team on ads using A/B Smartly?

Yes, you can easily share ad versions and test results with your team. This helps everyone stay on the same page about what's working best.

How can A/B Smartly help me spend less on ads?

By quickly figuring out which ads are doing well and which aren't, you stop wasting money on ads that don't bring in results. Also, because the system does a lot of the work for you, you save time that you can use to focus on other things that make money.

What does A/B Smartly connect with?

We connect with over 1000 tools through Zapier, including ones for marketing, analytics, and ads. We also offer custom API integration. Just ask us for more details.

Got more questions? Just ask!

What is AB testing in advertising?

A/B testing, also known as split testing, is when you try out two different ads to see which one people like more. It's like showing two pictures to friends and asking which one they prefer. This way, you can figure out which ad is better at getting clicks, making sales, or whatever goal you have in mind.

Can a B testing be used to identify the most effective version of an ad?

Yes, A/B testing is perfect for seeing which version of an ad works best. You can change things like the picture, the words, or how the ad is set up, and then test to see which one gets more people interested. It's a handy tool for making sure your ad is as good as it can be.

What could be the primary goal of a b testing for digital ads?

The main reasons to do A/B testing with your digital ads are:

  • To get more people to take action (like buying something) from your ad
  • To spend less money on getting each customer
  • To get more people to click on your ad
  • To make sure you're getting the most out of the money you spend on ads

By trying different versions of your ads, you can find out which one works best for your goals.

What is ABsmartly?

ABsmartly is a tool that makes A/B testing easy, especially for people who aren't too tech-savvy. It uses smart math to figure out tests quickly and accurately, and it gives you reports that are easy to understand. This means you can see which version of your ad is doing better without having to be a data expert. ABsmartly also has features that take care of a lot of the testing process for you, making it simple for anyone to use.

Related posts

Follow us on: