linkedin video share,LinkedIn Video Share: Boost Your Professional Presence and Engagement

LinkedIn video sharing is a powerful tool to enhance your professional network and showcase your expertise. Here's what you need to know:

• Videos on LinkedIn get 300 million+ views annually • Types: Direct uploads, live streams, video ads, shared from other platforms • Best practices:

• Keep videos short (30 sec - 3 min)
• Use good lighting and clear audio
• Add captions and on-screen text
• Post regularly (aim for weekly)
• Engage with viewers through comments

Video TypeBest ForLengthIntroQuick personal/brand intro30 sec - 1 minTutorialTeaching skills2-3 minProduct demoShowcasing offerings1-2 minCompany updateNews and announcements1-2 min

Key tips:

• Set clear goals before creating videos
• Know your target audience
• Use hashtags to increase visibility
• Post at optimal times (Tues-Thurs, 7-8 AM, 12-1 PM, after 5 PM)
• Track performance metrics to improve future content

By following these guidelines, you can effectively use LinkedIn video to boost your professional presence and engagement.

Related video from YouTube

2. Types of LinkedIn videos

2.1. Direct uploads to LinkedIn

You can upload videos straight to LinkedIn. This lets you share content with your network. Here's what you need to know:

• Max video length: 10 minutes
• Good for: Tutorials, product demos, company updates
• Shows: Your personality, skills, company culture

2.2. LinkedIn Live streaming

LinkedIn Live lets you broadcast video in real-time. It's useful for:

• Q&A sessions
• Product launches
• Company events

This feature helps you talk to your audience directly, which can boost your visibility.

2.3. Video ads on LinkedIn

Video ads help you reach more people on LinkedIn. They show up in users' feeds. You can:

• Target specific groups
• Promote products or services
• Increase brand awareness
• Drive traffic to your website

2.4. Using videos from other platforms

You can share videos from other sites on LinkedIn. This helps you:

• Reuse content you already have
• Reach new people

To share, just copy the video link and paste it into a LinkedIn post.

PlatformHow to ShareYouTubeCopy video URL, paste in LinkedIn postVimeoCopy video URL, paste in LinkedIn post

This method lets you use your videos on multiple sites, helping more people see your content.

3. Planning your LinkedIn video approach

3.1. Setting clear goals

Before making LinkedIn videos, decide what you want to achieve. Your goals will shape your content and plan. Here are some common goals:

GoalVideo FocusIncrease brand awarenessShow company culture and valuesGenerate leadsHighlight product or service benefitsEducate audienceCreate how-to guides or tutorials

3.2. Finding your target viewers

Know who you're making videos for. Use LinkedIn analytics to see who watches your content. This helps you make videos they'll like.

AudienceVideo StyleMillennialsShort, fun, easy to shareBusiness professionalsInformative, educational

3.3. Picking the right video type

Choose the best format for your message. Here are some options:

Video TypeBest ForTutorialTeaching how to use a productExplainerBreaking down complex ideasBehind-the-scenesShowing company culture

Pick the type that fits your goal and audience best.

4. Making good LinkedIn videos

4.1. Creating content people want to watch

To make videos that people want to watch on LinkedIn, focus on:

• Sharing your know-how and experiences
• Giving tips about your industry
• Telling company news
• Showing off your products or services
• Sharing customer stories

Remember to think about what your viewers care about and what problems they have.

4.2. Choosing the best video length

Keep your videos short to keep people watching. Here's a guide for video length:

Video TypeLengthIntro videos30 sec - 1 minTeaching videos2-3 minProduct demos1-2 minCompany updates1-2 min

4.3. Improving video quality

To make your videos look good:

• Use good light: Natural light is best, or use lamps indoors
• Get clear sound: Don't use your laptop's built-in mic
• Keep the camera still: Use a tripod
• Edit your video: Cut out extra parts, add smooth changes between scenes

4.4. Adding captions and text

Captions and text help more people understand your video. Here's what to do:

FeatureWhy it's usefulCaptionsHelp people who can't hear the audioSubtitlesGood for watching without soundText on screenShows key info like numbers or quotes

Use tools like Rev.com or GoTranscript to add captions easily.

5. How to share videos on LinkedIn

5.1. Uploading from a computer

To upload a video from your computer:

1. Log in to LinkedIn
2. Click "Start a post"
3. Click the "Media" icon
4. Choose "Upload from computer"
5. Select your video file
6. Edit details (thumbnail, captions)
7. Click "Next"
8. Set post visibility and comment options
9. Add post text (optional)
10. Click "Post"

5.2. Uploading from a phone or tablet

To upload a video from your phone or tablet:

1. Open LinkedIn app
2. Tap "Create a post"
3. Choose "Take a video" or select from camera roll
4. Add text to video (optional)
5. Tap arrow to upload
6. Write a caption
7. Tap "Post"

5.3. Starting a LinkedIn Live broadcast

To start a LinkedIn Live broadcast:

1. Log in to LinkedIn
2. Click "Start a post"
3. Click the "Live" icon
4. Select "Start a live video"
5. Add title and description (optional)
6. Click "Go live"

5.4. Setting up video ads

To set up video ads on LinkedIn:

1. Log in to LinkedIn
2. Click "Work" icon
3. Click "Advertise"
4. Choose "Create an ad"
5. Select "Video ad" format
6. Upload or create video
7. Set target audience, budget, and duration
8. Click "Launch"

5.5. Adding videos from YouTube or Vimeo

To add videos from YouTube or Vimeo:

1. Copy video link
2. Log in to LinkedIn
3. Click "Start a post"
4. Paste video link
5. Write a caption
6. Click "Post"

PlatformHow to ShareYouTubeCopy video URL, paste in LinkedIn postVimeoCopy video URL, paste in LinkedIn post

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6. Making your LinkedIn videos more visible

6.2. Using hashtags effectively

Hashtags help more people see your LinkedIn videos. They make it easier for others to find your content. Here's how to use hashtags well:

1. Find good hashtags:

• Look at what's popular in your field
• Check what your competitors use
• Use LinkedIn's suggestions when you type #

2. Add hashtags to your:

• Video title
• Description
• Comments

This helps people find your video when they search for those topics.

6.4. When to post your videos

Posting at the right time can get more people to watch and share your videos. LinkedIn shows new posts more in the first hour. So, it's important to post when people are likely to see it.

Good times to post:

DayTimeTuesday7-8 AM, 12-1 PM, After 5 PMWednesday7-8 AM, 12-1 PM, After 5 PMThursday7-8 AM, 12-1 PM, After 5 PM

Tips:

• Post outside work hours
• Use a tool to schedule posts for different time zones

7. Checking your video performance

7.1. Understanding LinkedIn's video stats

LinkedIn shows you how well your videos are doing. You can find this info in the "Video" tab of your LinkedIn Page analytics. Here, you'll see:

• How many people watched your video
• How many people liked, commented, or shared it
• How many clicks your video got

Knowing these numbers helps you make better videos that people want to watch.

7.2. Important numbers to watch

When looking at how your video did, pay attention to these key numbers:

MetricWhat it meansView countHow many times people watched your videoEngagement rateThe percent of viewers who liked, commented, or sharedWatch timeHow long people spent watching your videoClick-through rate (CTR)The percent of people who clicked on your video after seeing it

7.3. Using data to make better videos

By looking at these numbers, you can see what's working and what's not. For example:

• If lots of people watch but don't engage, you might need to change your video's content or title.
• If people stop watching quickly, you might need to make your video shorter or more interesting.

Using this info helps you make videos that more people will like and watch.

8. Tips for LinkedIn video success

8.1. Posting videos often

Post videos regularly on LinkedIn to keep people interested. Try to share one video each week. Make sure each video is good and helps your viewers.

8.2. Getting people to join in

Ask viewers to take part in your videos. You can:

• Ask questions
• Ask for their thoughts
• Get them to share their stories

Use LinkedIn's tools like polls and quizzes to get more people involved. Answer comments and messages quickly to build a group around your videos.

8.3. Sharing your videos on other sites

Don't just keep your videos on LinkedIn. Share them on other sites too:

SiteWhy share thereTwitterQuick, easy to shareFacebookLots of usersInstagramGood for short clips

You can also put your videos on your website or blog to get more views.

8.4. Using videos in your LinkedIn profile

Add videos to your LinkedIn profile to show who you are and what you can do. You can put videos in:

• Your summary
• Your work history
• As a background video

This helps you stand out and makes your profile more interesting.

9. Fixing common LinkedIn video problems

9.1. Solving upload issues

If you're having trouble uploading videos to LinkedIn, try these steps:

1. Check your video format. LinkedIn accepts these types:

Supported FormatsMP4AVIMKVASFFLVMPEG-1MPEG-4QuickTimeWebMH264/AVCVP8VP9WMV2WMV3

2. Make sure your file is under 5GB.
3. Clear your browser's cache and cookies.
4. Sign out of LinkedIn and log back in.
5. Turn off browser add-ons.

9.2. Fixing playback problems

If your video won't play on LinkedIn:

1. Check that your video meets LinkedIn's specs:

SpecRequirementResolution1080p maxAspect ratio1:2.4 to 2.4:1Frame rate60 fps max

2. Test your internet speed.
3. Clear your browser's cache and cookies.

9.3. Improving low engagement

To get more people to watch and react to your videos:

1. Make sure your video is good quality and worth watching.
2. Add captions and text on the video.
3. Ask viewers questions in your post.
4. Respond to comments quickly.

TipHow it helpsUse captionsPeople can watch without soundAsk questionsGets viewers talkingReply to commentsBuilds a community

10. Conclusion

10.1. Key points to remember

LinkedIn video sharing helps you grow your work network and show off your skills. Here's what to keep in mind:

• Make videos that your audience wants to watch
• Post often, but make sure each video is good
• Check how your videos are doing and use that info to make better ones
• Use hashtags to help more people find your videos
• Share your videos at the right time to get more views

10.2. What to do next with your LinkedIn videos

Now that you know about LinkedIn video sharing, here's what to do:

1. Plan your videos

Think about:

• What you want to achieve
• Who you want to watch your videos
• What kind of videos to make

2. Make good videos

• Create videos people want to watch
• Try different types of videos (uploads, live streams, ads)

3. Share and talk with others

• Post your videos
• Ask viewers questions
• Answer comments

StepWhat to do1. PlanChoose goals, audience, and video type2. CreateMake engaging, useful videos3. SharePost videos and talk with viewers

FAQs

What makes a good LinkedIn video?

A good LinkedIn video grabs attention, gives useful info, and gets people to interact. Here's how to make one:

TipWhy it's importantGood lighting and soundMakes your video look and sound clearStrong introCatches people's interest right awayKey info at the startKeeps viewers watchingCaptions and visualsHelps people understand without soundDifferent camera anglesKeeps the video interesting to watchRight lengthKeeps people watching to the endClear call to actionTells viewers what to do next

How to make your videos work better on LinkedIn?

To get more people to see and like your LinkedIn videos:

What to doHow it helpsUse a clear, short titleTells people what the video is aboutWrite a good descriptionHelps people find your videoAdd hashtagsMakes your video easier to findTag people and companiesGets more people to see your videoPost at the right timeReaches more peopleCheck your video statsHelps you make better videos next time

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