We get it - marketing can be exhausting and daunting. Finding an effective digital marketing agency with whom you can relate to is even tougher?
After speaking with 10,000+ users from quickads.ai customers (who are often non technical business owners), they confirm that leveraging the right tools and software can allow business owners to implement scalable marketing campaigns without needing to understand the technical details.
In this review, we will explore user-friendly tools and platforms commonly used by marketing agencies to simplify campaign creation for non-technical entrepreneurs. From streamlined content production to automated advertising and analytics, these solutions empower business owners to achieve digital marketing success. Let’s dive in!
This article provides an overview of the top user-friendly tools and software that content marketing agencies leverage to streamline ad creation for small business owners without technical expertise.
Content marketing agencies help small businesses create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience in order to drive profitable customer action. They provide services like:
By leveraging the expertise of a content marketing agency, small businesses can improve brand awareness, increase website traffic, nurture leads, and boost sales without needing in-house technical skills.
Non-technical small business owners often face obstacles like:
This makes it difficult to execute and measure content marketing campaigns. Partnering with an agency addresses these gaps with strategic guidance and technical expertise.
Collaborating with a content marketing agency enhances other online marketing services for small businesses by:
This generates more value from existing marketing investments while providing reporting and insights to continuously improve performance.
Content marketing agencies typically charge between $2,500 to $10,000 per month depending on the scope of services, goals, and timeline. Here's a breakdown of common content marketing agency pricing models:
Project-Based Pricing
Agencies may charge a flat project fee based on specific deliverables like:
A defined number of blog posts, videos, emails, etc.
A content marketing strategy
Website copy
One-time content like ebooks, guides, etc.
Project fees can range from a few hundred to tens of thousands of dollars depending on effort and complexity.
Retainer Pricing
More comprehensive ongoing partnerships are usually based on a monthly retainer fee that covers:
Content creation + distribution
Campaign management
Reporting/Analytics
Typical monthly retainers range from $2,500 to $7,500.
Higher-end agencies catering to enterprise clients charge $10,000+ per month.
Hourly Rates
Some content agencies charge by the hour for à la carte services.
Hourly rates span $50 to $200+ per hour depending on seniority.
Common hourly services:
Content audits
Content strategy
Copywriting
Graphic design
Video production
Performance-Based Pricing
A small portion of agencies tie pricing to performance metrics like:
Sales revenue
Lead generation
Traffic goals
Ranking improvements
This model incentivizes agencies to drive results but rates can be higher to account for the risk.
So in summary - content marketing agency costs vary substantially based on your business' unique needs but often fall in the $2,500 to $10,000 per month range for comprehensive services. Defining your goals, metrics, and expected ROI upfront is key to finding the right agency partnership.
A content marketing agency helps small businesses create and distribute valuable, relevant, and consistent content to attract and retain customers. Here are some of the key things a content marketing agency does:
With niche expertise and the right technology, a content marketing agency takes care of the entire content process - from ideation to execution and analysis. This allows small businesses to focus on core operations while fueling growth through content.
Choosing the right content marketing agency is crucial for small businesses looking to grow their online presence. Here are some key things to look for:
Choosing an agency aligned with your goals and capabilities can significantly impact your content marketing success. This checklist of what to look for simplifies the vetting process.
Finding the right marketing agency for your small business can seem daunting, but following these steps will help streamline the process:
Before starting your search, clearly define your marketing goals, target audience, and budget. This will help you find an agency suited to your specific business needs. Consider if you need help with social media, SEO, email marketing, branding, web design, etc.
Leverage your professional network and ask for referrals to marketing agencies others have worked with successfully. You can also read online reviews on sites like Yelp to get an idea of an agency's reputation and track record. Focus on reviews from other small business owners in your industry.
When vetting potential agencies, review their client lists and case studies to ensure they have experience working with businesses like yours. Ask about previous campaign results and ROI delivered for clients. An agency that gets results for similar businesses is more likely to succeed for you.
Meeting with several contending marketing agencies is key to finding the best fit. Prepare questions about their services, pricing models, account management process, and tools. Then pay attention to their responsiveness and communication style in the interview to determine if it aligns with how you prefer to work.
While it's important to carefully evaluate experience, ultimately the agency-client relationship requires strong collaboration and mutual understanding. Don't ignore your intuitive sense of which agency "gets" your brand and goals. The right chemistry sets the foundation for marketing success.
Content marketing is essential for small businesses to grow their online presence and attract customers. The right tools and services allow non-technical owners to create high-quality content without needing extensive expertise.
User-friendly content creation tools enable small businesses to develop blog posts, social media posts, emails, and more to engage audiences. Options like Quickads provide templates, collaboration features, and intuitive interfaces so creating content is simple and efficient. Focusing on usability empowers non-technical owners to produce content themselves rather than rely on agencies.
Driving organic traffic requires optimizing content for search engines. SEO tools for small business make this achievable without technical skills. Features like keyword research, metadata optimization, and search analytics allow owners to improve website visibility. Understanding search intent when creating content also helps match what users are seeking.
Balancing multiple social media platforms is challenging for small teams. Simplified social media management tools allow centralized posting to Facebook, Instagram, Twitter, LinkedIn, and more. Tailored analytics provide insight into top-performing content. Automation features also help scale efforts for growth.
Email marketing drives sales yet can be complex for beginners. Software with intuitive campaign builders, ready-made templates, and automation empowers impactful emails. Granular analytics enables understanding subscriber behavior to nurture leads. Easy integration with CRMs also keeps data unified.
Video content builds meaningful connections when done right. Accessible video creation and editing tools allow small businesses to craft engaging stories without production teams. Templates, stock content, captions, and more assist with outputting shareable videos efficiently. Understanding platforms like YouTube and optimizing for them is key.
These all-in-one tools provide comprehensive services to automate campaign creation, distribution, analysis and optimization for digital marketing agencies.
Social media management platforms like Hootsuite and Sprout Social help agencies maintain a consistent brand voice across multiple social platforms. Key features include:
By centralizing social media efforts, agencies can ensure branding and messaging aligns across platforms for a cohesive presence. Pre-scheduling streamlines workflows while still allowing flexibility to respond to real-time events.
Email automation platforms like Mailchimp, Constant Contact and AWeber simplify building, sending and tracking email campaigns for agencies. Benefits include:
Automation handles repetitive tasks so agencies can focus on strategy and messaging. Granular targeting and drips nurture contacts through sales funnels, facilitating more personalized communication at scale.
Combining organic and paid search strategies maximizes visibility for small business clients. SEO builds authority and rankings through keyword-optimized content. PPC immediately puts businesses in front of motivated searchers. Tools like SEMrush, Ahrefs and Google Ads help with:
This integrated approach captures both visitors proactively searching for solutions and those open to new options. The dual channel strategy cost-effectively drives targeted traffic and conversions.
Improving website conversion rates transforms more visitors into customers. CRO tools like CrazyEgg, Optimizely and Google Optimize help agencies:
Testing and refinement uncovers improvements that increase opt-ins, downloads, sales and other goals. Optimized customer journeys retain and convert visitors more effectively, enhancing ROI across digital campaigns.
These platforms simplify running and optimizing paid campaigns across channels for small business owners.
Pay-per-click (PPC) advertising enables small businesses to set up targeted ads and only pay when users click on them. PPC tools like Google Ads and Microsoft Advertising provide user-friendly interfaces for creating and managing PPC campaigns.
Key features that help streamline PPC campaigns include:
With the right PPC software, small businesses can drive qualified website traffic, increase brand awareness, and boost return on ad spend.
Social platforms like Facebook, Instagram, and LinkedIn enable targeted advertising to relevant audiences. Useful capabilities include:
Small businesses should take advantage of these precise targeting options to increase engagement and conversions from social ads.
Influencer partnerships allow small businesses to leverage influencers' engaged follower base. Strategies like gifted products and affiliate links enable authentic, creative promotions.
Best practices include:
Small businesses can drive brand awareness and trust by collaborating with nano and micro influencers in their niche.
Affiliate programs incentivize external partners to promote products through commissions on sales. This is a scalable way to increase reach.
Tips for managing programs:
Developing affiliate networks boosts marketing capabilities for small businesses looking to scale growth.
These tools compile cross-channel campaign data to uncover insights and opportunities.
Google Analytics offers free and paid plans to track website traffic and analyze user behavior. Small businesses can utilize the free version to:
With easy implementation using tracking code or Google Tag Manager, Google Analytics helps small business owners optimize website content and performance.
Beyond Google Analytics, robust analytics platforms like Adobe Analytics, Mixpanel, Amplitude, and Heap provide enhanced data and capabilities such as:
While paid platforms have a cost, the sophisticated analytics arm small businesses with the insights needed to iteratively improve digital marketing and conversion rates.
Analytics data is most impactful when visualized. Dashboard tools like Tableau, Looker, Klipfolio, and Google Data Studio enable users to:
With real-time campaign analytics and data visualizations, small businesses can more easily track KPIs, share insights with stakeholders, and turn data into informed marketing decisions.
These simplified CMS solutions help non-coders create professional sites and pages.
Exploring platforms that enable non-technical users to design and maintain their own business websites.
There are several user-friendly website builders available that allow small business owners to create professional-looking websites without needing to know coding or web design. These tools provide pre-made templates, drag-and-drop editors, and intuitive interfaces so even non-technical users can build effective sites.
Some top options include:
The key for small business owners is finding the right balance of usability and customizability at an affordable price. Testing different website builders is recommended to determine which platform best suits your needs and capabilities. Taking advantage of free trials and money-back guarantees can make narrowing options down less risky.
Tools that simplify the creation and management of ecommerce platforms for small businesses.
For small businesses without dedicated developers and designers, ecommerce website builders and CMS platforms can provide an affordable way to create and manage online stores. They handle the heavy lifting on the technical side so you can focus more on marketing and selling.
When evaluating ecommerce platforms, consider these features:
Top ecommerce platforms like Shopify, BigCommerce, and WooCommerce cater towards making the online selling process as easy as possible for small businesses. Leveraging their capabilities can save tons of development costs and time when launching an online store.
Using landing page builders to create pages that effectively convert visitors into leads or customers.
Landing pages play a crucial role in converting website traffic into leads and sales. Rather than sending visitors to a generic homepage, targeted landing pages allow you to focus their attention on one specific CTA tied to an offer, like downloading an ebook or signing up for a free trial.
To build landing pages that maximize conversions, leverage user-friendly landing page builder tools like:
Optimizing page elements like headlines, copy, images, calls-to-action, etc. is key. Testing different layouts and content with A/B testing tools that many landing page builders offer can help improve conversion rates over time.
The role of design tools in helping small businesses develop a strong and recognizable brand identity.
One of the most important aspects of branding for small businesses is developing a visual identity that makes your company memorable and recognizable at a glance. However, custom brand design can get expensive without proper design expertise.
To simplify logo creation and branding for non-designers, user-friendly design tools like Canva, Looka, and DesignHill provide access to high-quality graphics and templates to create styles that suit your business. Features like customizable logos, brand kits with fonts/colors, and automated suggestions based on your company name help guide even beginners through establishing a professional brand identity on a budget.
Beyond logos, using online design tools to create social media graphics, presentations, flyers, product packaging and other visual assets with a consistent look and feel strengthens brand recognition. Maintaining visual consistency in your marketing materials is key to cementing your unique brand image with customers.
Relying on pre-made templates as a starting point paired with easy-to-use editing tools empowers small business owners to craft their own visual identities. While hiring a designer still provides more customization for established brands, online design apps offer an affordable way for early-stage businesses to look polished and put their best face forward.
Content marketing can be a powerful tool for small businesses to attract and engage their target audience. However, creating an effective content strategy requires thoughtful planning and execution.
The first step is to develop a content roadmap that aligns with your overarching business goals. Consider key questions like:
Outline content ideas in an editorial calendar to map out what you will create and when.
Once you have a content plan, identify the best channels to reach your audience. These may include:
Consider a multi-channel distribution strategy for maximum exposure.
Track key metrics to determine content effectiveness, such as:
Continuously optimize based on findings.
Use analytics insights to refine content over time. Identify top-performing pieces to model future content after. Seek customer feedback to create content that better resonates.
Adapting your strategy based on real data is key for continual improvement.
Working with a content marketing agency provides numerous benefits for small business owners without technical expertise:
By leveraging an agency's technology stack and talent, brands can establish effective digital marketing faster and with less effort compared to tackling it alone.
The right tools such as quickads.ai not only make it inexpensive but give control to the non technical business owner. As we've explored, user-friendly software empowers entrepreneurs to create campaigns sans coding skills. Combined with an agency's guidance, small businesses gain the framework to efficiently promote their brand across channels.
Ultimately, the technology exists to simplify digital marketing for business owners without technical expertise. When leveraged strategically with an agency's expertise, brands are equipped to cost-effectively drive growth.
If seeking to establish or evolve your digital marketing, consider the following next steps:
The tools and support exist to thrive. Take the first step today toward elevating your brand through strategic digital marketing.