AI Display for Non-Technical Marketers

January 24, 2024

Nitin is the CEO of with 20+ years of experience in the field of marketing and advertising. Previously, he was a partner at McKinsey & Co and MD at Accenture, where he has led 20+ marketing transformations.

Fellow marketers would agree: managing display ad content can be an overwhelming and time-consuming task.

But AI display platforms offer a user-friendly solution, streamlining the creation and optimization of high-performing ads.

In this post, you'll discover beginner-friendly AI tools that automate tedious display advertising tasks, freeing you to focus on strategy and achieving work-life balance.

Introduction to AI Display for Non-Technical Marketers

AI display platforms are revolutionizing how non-technical marketers can create and manage display ad content. These tools leverage AI to automate and streamline tedious, manual processes, allowing marketers to focus on strategy and creativity.

With AI display, marketers no longer need advanced design or coding skills to produce high-quality, optimized ads. The technology handles the technical heavy lifting, while providing an intuitive interface to bring campaign visions to life.

In this article, we'll explore the key benefits AI display brings to non-technical marketers, including:

  • Simplified ad creation without compromising quality
  • Efficient content management and collaboration
  • Expanded reach through multi-language ad capabilities

Whether you're a startup founder, e-commerce store owner or agency account manager, AI display empowers you to effectively promote your brand on any platform or budget.

Understanding AI Display Technologies

AI display refers to a new class of SaaS platforms utilizing artificial intelligence to automate the creation and management of display advertising.

These tools typically incorporate AI across three key areas:

  • AI-powered design - Auto-generate display ads, landing pages and other creatives based on your brand guidelines and campaign goals. No graphic design skills needed.
  • AI copywriting - Produce relevant, engaging ad copy in seconds across multiple languages. Ensure messaging resonates with target audiences.
  • Intelligent collaboration - Streamline team workflows with features like centralized asset management, project tracking and version control.

Leading AI display platforms use generative adversarial networks (GANs) and natural language processing (NLP) to deliver these capabilities. The technology continues to grow more advanced each year.

The Role of AI in Streamlining Ad Content Management

Managing display ad content is a notoriously tedious process - often involving disjointed workflows spread across multiple platforms and team members.

AI display aims to consolidate and simplify this process so marketers can focus on strategy versus manual labor.

Specific ways AI achieves this include:

  • Centralized asset management - Store all ad creative assets, copy and campaign data in one place for easy access and editing.
  • Automated versioning - Save and track iterations of ad concepts without hassle. Review previous versions or revert at any time.
  • Cross-channel publishing - Create once, publish anywhere. Display ads output to all standard formats and sizes for different platforms.
  • Team collaboration tools - Assign tasks and provide feedback right within the platform for smoother team workflows.

These capabilities add up to a significantly more efficient and frictionless ad content management process.

Why Non-Technical Marketers Should Embrace AI Display

Too often, a lack of technical skills prevents capable marketers from fully leveraging display advertising channels.

AI display finally levels the playing field, empowering non-technical users to optimize display campaigns just like the pros.

Reasons even novice marketers should embrace these AI tools include:

  • Ease of use - Intuitive drag-and-drop interfaces require no manual coding or design ability.
  • Saved time - Automated workflows handle the heavy lifting so you focus on high-value tasks.
  • Quality output - Leverage AI to achieve studio-grade creative that resonates with audiences.
  • Expanded capabilities - Unlock more advanced strategies like A/B testing, multi-language campaigns, dynamic creatives and more.

As AI display technology improves, it will become even more indispensable for display advertising success. Now is the time for non-technical marketers to add these emerging innovations to their skillset.

How does AI see an image?

AI image recognition technology uses advanced machine learning algorithms to analyze and interpret visual content. Here's a quick overview of how it works:

  • During the training process, the AI system is fed thousands or millions of images, along with labels identifying what's in each image (e.g. cat, dog, car).
  • The algorithms study these labeled images to detect patterns - for example, learning that cats often have pointy ears, whiskers and tails.
  • The trained system then applies this visual knowledge to label and categorize new images it hasn't seen before. It recognizes specific objects, faces, scenes, text and more based on the distinctive features it learned.
  • State-of-the-art AI image recognition models today can identify thousands of visual concepts with incredible accuracy. The latest systems use deep neural networks and vast datasets to continuously improve performance.

So in summary, AI doesn't see images like a human would. Its "visual intelligence" comes from spotting subtle patterns in pixel data, having studied huge volumes of images to build visual comprehension. With recent advances in AI, this analytical approach often surpasses human capabilities. AI Photography for example has been trained on 10 Billion parameters and custom trained for professional photography. See here for inspiration images and prompts to make your journey easier

AI display platforms eliminate the need for advanced design skills or coding knowledge to produce quality display ads aligned to campaign goals across devices and formats.

Choosing the Right AI Display Platform

When selecting an AI display platform, key criteria to consider include:

  • User-friendliness: The platform should have an intuitive, easy-to-navigate interface that enables non-technical users to create ads without a steep learning curve. Drag-and-drop functionality, customizable templates, and built-in wizards simplify the ad building process.
  • Multi-format ad creation: Look for a platform that allows you to make ads for different formats like banners, social posts, stories, etc. This flexibility helps run campaigns across channels.
  • Asset library: Having a library of licensed stock images and videos saves you time searching elsewhere. Some platforms also offer AI-generated images tailored to your brand.
  • Ad performance analytics: Track metrics like impressions, clicks and conversions to optimize ads. A/B testing features help compare ad variants.
  • Multi-language support: For global campaigns, seek platforms that can translate ad copies to 35+ languages with just a click.
  • Affordable pricing: Compare pricing models to find one that matches your budget and business needs without compromising on essential features.
  • Reliable customer support: Having an experienced support team helps troubleshoot issues and guides you through using the platform.

First Steps in Creating AI-Generated Display Ads

As a beginner, follow these steps to start making display ads using AI display platforms:

  • Pick an ad format like banner, story ad, etc. based on placement - website, social media feed etc. Platforms have preset sizes.
  • Select a customizable template aligned to your ad format and campaign goals. Templates enable faster editing.
  • Use the image creator to effortlessly generate on-brand images with AI in any size or format.
  • Let the AI write engaging, high-converting ad copies for you in seconds using keywords and brand tone.
  • Add your logo, brand colors and fonts so the platform can create branded display ads.
  • Preview how the ads will look across devices and make edits if required.

The Display Ads Maker: A Tool for Every Marketer

AI-powered display ad makers give non-technical marketers complete autonomy over crafting campaign ads using features like:

  • Drag-and-drop workflow enabling intuitive placement of visual assets as per personalized layouts
  • Curated fonts, shapes, illustrations and icons that sync aesthetically with brand guidelines
  • Bulk editing capabilities to seamlessly modify multiple ads in one go
  • Collaboration tools allowing teams to simultaneously build and review ads
  • Cross-channel previews to see how ads appear on websites, social media, etc.
  • Version history to track iterations and revert unwanted changes

Such functionality allows marketers to quickly produce ads that capture audience attention, without coding or design expertise.

Customizing Ad Content with AI Assistance

AI systems powering display platforms provide tailored suggestions when building and customizing ad content:

  • Analyze target audience interests to recommend relevant images, videos and captions
  • Generate multiple localized ad copy variations as per language and culture
  • Recommend high-performing, attention-grabbing headlines and emotional hooks
  • Ensure brand consistency with logos, fonts, colors and tone of voice
  • Enable easy reviews and edits to finetune ads as per campaign needs

With AI taking care of the heavy lifting - from ideation to creation - marketers can focus on strategy and personalization. Display networks seamlessly blend automation with human oversight empowering customized campaigns at scale.

Efficient Ad Content Management with AI

Leveraging the latest AI and machine learning advancements, platforms provide data-backed guidance on display ad optimization for improved campaign results.

Automating Ad Content Management Tasks

AI display platforms like Quickads use advanced machine learning models to automate many routine ad content creation and management tasks that previously required extensive human effort. For example, AI can generate hundreds of on-brand display ad images and ad copy variations with just a few clicks. By handling repetitive tasks like image editing and copywriting, AI frees up marketers to focus more on strategy - choosing the right messaging, audiences, placements etc. for their campaigns.

Some key ad content tasks automated by AI display platforms:

  • Generating display ad images in bulk with on-brand styles and compositions
  • Producing multiple ad copy variations tailored to different audiences
  • Resizing display ads to fit various format requirements
  • Localizing ad copy into 35+ languages to reach global audiences
  • Continually A/B testing ad creative and optimizing based on performance

With AI transforming display ad creation from a manual process to a highly automated one, marketers can manage much larger volumes of creative content quickly and efficiently.

Monitoring and Managing Ad Performance

AI display platforms utilize advanced analytics to track key ad performance metrics across campaigns. Marketers can leverage these insights to actively monitor and optimize display ad content for improved results.

For example, Quickads provides at-a-glance visibility into how different ad creative is performing on key metrics like CTR, conversions, relevance score etc. Marketers can use this data to:

  • Identify high vs low performing display ad images/copy in real-time
  • Pinpoint formats, styles and messages that resonate best with target audiences
  • Understand performance differences across placements, geos and other campaign variables
  • Make data-backed decisions on what ad content to pause, iterate or scale up

By enabling marketers to actively manage ad creative based on empirical performance data, AI paves the way for continual optimization and higher ROI from display campaigns.

Integrating AI with Existing Marketing Tools

AI display platforms don't operate in silos. Savvy marketers can integrate these AI tools with existing solutions in their martech stack to create powerful synergies.

Here are some tips on seamlessly incorporating AI display features into a marketer's technology workflow:

  • Use AI platforms to rapidly generate display ad creative assets at scale
  • Export these AI-created ads to marketing automation tools for targeted distribution
  • Embed dynamic AI-generated ads in landing pages using simple embed codes
  • Connect API interfaces between AI display and other platforms like analytics, CMS etc.
  • Build workflows to share data between systems (e.g. surface AI insights in Adobe Analytics)

Blending AI's creative capabilities with specialized functionality from other marketing technologies allows teams to enjoy the benefits of automation while still leveraging tried-and-tested solutions they are familiar with. The result is a unified martech ecosystem that is more than the sum of its parts.

Learning from AI: Insights and Analytics

A key benefit AI display solutions offer marketers is rich analytics providing data-backed guidance on optimizing ad performance. Platforms like Quickads apply advanced ML algorithms on aggregated campaign data to surface actionable insights, including:

  • High level trends on best performing ad styles and messages
  • Comparative analysis of creative performance across different segments
  • Lookalike modelling to identify winning display ad templates
  • Predictive analytics on potential outcomes from proposed creative
  • Personalized recommendations to boost campaign results

For non-technical marketers without extensive data science expertise, these AI-generated insights democratize access to data-driven best practices for improving display ads.

By constantly learning from AI analytics and recommendations, marketers can create higher-converting display campaigns. They can A/B test AI suggestions to validate what works for their unique audiences, leveraging these learnings to further refine their ad strategy.

In an environment of ever-evolving consumer preferences, AI equips non-technical marketers to keep up with latest display ad best practices tailored to their vertical, product mix and target segments.

Creating and Optimizing Display Ads with AI

AI display platforms greatly minimize the effort, costs and staffing an effective display ad strategy demands. By leveraging AI, marketers can create high-quality, optimized ads faster and more efficiently.

The Process to Create Display Ads with AI

Creating display ads with AI is a straightforward process for non-technical users:

  • Upload your brand assets like logo, images, and color palette to customize the platform for your brand
  • Select your campaign goal and target audience
  • Use the AI assistant to generate multiple ad copy variations
  • Preview the ads and select your favorite AI-generated display ads
  • Make tweaks like adding text, adjusting images, etc.
  • Download and launch your ads

The AI takes care of the heavy lifting - designing, writing copy, optimizing for platforms. So you can focus on high-level direction and launch ready-to-perform ads in minutes.

Leveraging AI for Cost-Effective Ad Creation

AI display platforms provide significant cost savings compared to hiring designers and copywriters or using other ad builders:

  • Save on resource costs: No need to hire expensive specialists for graphic design, copywriting, translation, photography, etc. AI automates these tasks.
  • Reduce staffing overhead: Your team spends less time creating and managing ads, allowing them to focus on high-value tasks.
  • Slash production time: AI generates 5-10x more ad options in a fraction of the time compared to manual methods.

This efficiency enables smaller teams and budgets to punch above their weight with exceptional ads.

The AI assistant analyzes millions of top-performing ads to detect trends in:

  • Ad copy
  • Color schemes
  • Imagery
  • Ad formats

It then optimizes the ads its generates to align with current trends. This ensures your ads keep up with changing consumer preferences.

You also get performance analytics showing how your ads stack against the competition. Allowing you to continuously refine campaigns based on real data.

Achieving Work/Life Balance as a Marketer

Juggling ad campaigns across platforms and markets is demanding. AI display systems lift this burden substantially by automating tedious tasks.

Benefits include:

  • Less busywork: AI handles the heavy lifting so you focus on high-level planning.
  • Increased flexibility: Manage campaigns anytime, anywhere via web and mobile apps.
  • Improved morale: Creative autonomy and flexibility leads to less burnout.

The efficiency of AI allows marketers better work/life balance to avoid fatigue and improve performance.

Conclusion: Embracing the Future of Display Advertising

AI display platforms empower non-technical marketers to efficiently build high-quality, high-performing display ad campaigns. Leveraging predictive analytics and optimization, the tools promote enhanced results while saving valuable time and resources.

Recap of AI's Impact on Display Ad Creation and Management

AI display platforms have transformed the way non-technical marketers create and manage display ads:

  • AI systems generate high-quality display ad copies, images, and videos in seconds, saving hours of manual work. Marketers simply input their goals, and AI handles the rest.
  • Platforms like Quickads offer user-friendly dashboards to easily manage ad content across campaigns. Features like collaboration tools and multi-language support further simplify global campaigns.
  • With AI optimizing display ads for high performance, marketers see improved campaign results and return on ad spend without needing design skills or coding knowledge.

By leveraging AI, display ads can be created and managed efficiently at scale, freeing up marketers to focus on strategy.

Final Thoughts on User-Friendly AI Platforms

When evaluating AI display solutions, user-friendliness is key for non-technical marketers. Seek platforms with intuitive dashboards, customizable templates, and powerful automation. AI should simplify ad creation, not complicate it.

As AI continues advancing display advertising, the future looks bright. Marketers who embrace user-friendly AI tools will drive greater campaign success. With AI transforming tedious tasks into data-driven growth opportunities, display ads have entered a new era of efficiency and personalization with tools such as

Related posts

Follow us on: