Smartly Video and Display: Simplifying Ad Creation

March 16, 2024

Nitin is the CEO of with 20+ years of experience in the field of marketing and advertising. Previously, he was a partner at McKinsey & Co and MD at Accenture, where he has led 20+ marketing transformations.

Looking to simplify your ad creation process? Smartly Video and Display is a tool designed to make ad creation straightforward and efficient, even if you're not a tech expert. Here's what you need to know:

  • Ease of Use: With Smartly, you can quickly create ads using templates and customization tools, making the process easy and personalized.
  • Smart Automation: The platform uses AI to optimize your ads, targeting the right audience with the right message, and adjusting based on performance.
  • Multi-Platform Support: Manage and tweak your ads across different platforms from one dashboard, ensuring consistent messaging.
  • Efficient Collaboration: Whether you're part of a creative team, marketing department, or an agency, Smartly streamlines teamwork on ad campaigns.
  • Analytics and Optimization: A clear dashboard shows how your ads perform, helping you make informed decisions to improve ROI.

Whether you're a small business owner, part of an e-commerce setup, or a marketing professional, Smartly Video and Display offers tools to create impactful ads with less effort and more intelligence. Dive into how Smartly can transform your advertising approach, making it more effective and less time-consuming.

Company Background

Back in 2017, Mikko and Kristo started Smartly with the idea of making ad creation less of a headache. They brought together their knowledge in tech, ads, and how to make them smarter. With offices in big cities, including London, they now help some of the biggest brands save time and money making ads.

By mixing together the creative side of making ads with smart tech, Smartly makes it super easy to get your ads out there. Businesses have saved up to 60% on making ads thanks to Smartly.

Target Users and Benefits

Smartly is great for small businesses, online shops, and marketing folks who want to make ads without needing to learn all the techy stuff. Here’s what makes it cool:

  • Easy ad making: You can use simple tools to make ads for the web, social media, and videos. There are templates and easy ways to change things up so your ads look just right.
  • Smart tech does the work: The AI in Smartly can come up with the best words, pictures, and videos for your ad based on who you want to reach and what you want to achieve. This means less time worrying about the creative bits.
  • Ads that work better: You can make ads that fit perfectly with where they’re shown and who sees them. Plus, the system learns what works best and makes adjustments to help your ads do better.
  • Teamwork made easy: Whether you're working with creative folks, marketing teams, or even outside agencies, Smartly lets everyone work together smoothly. They even have special plans for agencies.
  • See what’s working: There’s a dashboard that shows you how your ads are doing in real-time. This helps you know what’s working and where to use your ad budget best.

With Smartly, even if you're not a tech pro, you can make awesome ads that grab attention and get results across different online places. It’s all about making your ad dollars work harder without needing a ton of creative muscle.

Key Features of Smartly Video and Display

Smartly Video and Display helps you make and tweak ads easily, even if you're not a tech expert. Here are the main things it does to help you out.

Intelligent Automation

Smartly uses smart tools to connect the steps of making and showing ads. This means you can get your ads out there faster and with less effort.

  • Using these tools, ads cost less to make, saving money for businesses
  • It cuts down on boring tasks, so teams can spend more time thinking about how to make ads better

Dynamic Templates

The platform lets you automatically change ad designs using templates that work with images and videos.

  • You can quickly change ad looks by tweaking things like your logo, fonts, and colors
  • Trying out different ad styles is easy, helping you find what works best

Personalization Capabilities

You can make ads that really speak to people by using info like where they are, the weather, or what language they speak.

  • You can use any kind of data to make your ads fit better with what your audience likes
  • Ads can change based on what's happening right now, making them more relevant and timely

Time-Efficiency Tools

Smartly uses up-to-date info to make ads that fit with special events, sales, or holidays.

  • Make ads that push for action around special deals or seasons without spending too much time
  • Saves you hours by cutting out repetitive tasks when creating ads for specific times

Multi-Platform Support

You can show and tweak your ads on different social platforms all from one spot.

  • This keeps your ad strategy and brand feeling the same across different places
  • You get to see how your ads are doing on all platforms to help you make them better

Simplifying Ad Creation with Smartly

Making ads that catch people's attention can be tricky, especially if you're a small business or just starting out without much money for marketing. Smartly Video and Display is here to make creating ads simpler so you can share your message easily, even if you're not an ad expert.

Here's a simple guide to creating an ad campaign with Smartly:

1. Select a Template

Smartly has a bunch of ready-to-use designs for different kinds of ads, like pictures, videos, and slideshows. You can pick one based on what you're selling or what you want your ad to do.

Things to think about when picking a template:

  • What you're selling and who you're selling it to
  • What you want your ad to achieve (like getting more people to know about you, visit your website, or buy something)
  • The kind of ad you want to make

Don't stress about picking the perfect one right away. You can change it later.

2. Customize the Ad Creative

After choosing a template, you can make it your own. Smartly has easy tools for this.

Here's what you can change:

  • Colors
  • Fonts
  • Logos
  • Pictures
  • Words
  • Calls-to-action

Smartly helps keep everything looking consistent with your brand.

3. Connect to Ad Accounts

Smartly works with ad platforms like Google and Meta. Link your accounts to get your ads up and running.

Why this is good:

  • It makes starting ads quicker
  • You can handle all your ad accounts in one place
  • It helps you see how your ads are doing across different platforms

4. Set Targeting Parameters

Decide who should see your ads. Smartly's setup is easy to use.

You can pick audiences based on:

  • Where they are
  • How old they are
  • If they're male or female
  • What they're interested in
  • What they do

Smartly's AI can also help find new people who might like what you're offering.

5. Establish Ad Rules

Decide when and where your ads will show. Set up your budget and rules to make sure your ads show up at the right time and place.

Smartly gives tips based on what usually works for businesses like yours.

6. Review and Launch Ads

Check out how your ad looks on different platforms. You can change pictures, words, and layouts before it goes live.

Once you're happy, approve your ads. They'll start showing automatically based on your settings. You can keep an eye on them and make changes anytime.

Smartly makes it easy to get your ads out there quickly, even if you're not a tech whiz. Its AI takes care of making your ads better over time, so you can focus on the big picture.

By making ad creation simpler, Smartly helps businesses of all sizes use paid advertising effectively. Try it out for free and see how it works for you.

Case Studies and Success Stories

Smartly Video and Display has really made a difference for a lot of businesses when it comes to advertising. Let's look at some examples of how it's helped.

E-Commerce Company Increases Conversion Rate by 35%

An online store selling things for the home was having trouble reaching people on Facebook and Instagram. They started using Smartly to try different ad styles and see which ones worked best.

In just 3 months, they saw a 35% jump in how often people bought something after clicking an ad. They also spent 22% less money for each sale. The easy-to-use dashboards helped them spot ads that weren't doing well and move their money to the ads that were working better.

Smartly helped us find out what our customers like to see. This led to more sales without spending more money.

Boutique Agency Boosts Client ROAS by 47%

A small marketing agency was having a hard time keeping up with all the ads they had to manage for different clients. With Smartly's help, they set up custom plans for each client based on what they were selling and their goals.

For a big client that sells electronics, Smartly helped increase their return on ad spend (ROAS) by 47% in two months. The ads changed based on things like the weather and what time of year it was, which helped spend money more wisely during busy shopping times.

Smartly has changed how we work. We can take on more clients now because Smartly makes managing campaigns so much easier.

Nonprofit Organization Increases Donations by 22%

A nonprofit that works to protect the ocean wanted to get more online donations but didn't have a lot of experience making ads. Smartly used AI to create ad text and designs that were just right for different types of people and goals.

After starting to use Smartly Video and Display, they got 22% more donations online than they did before. They could also see which messages and pictures were working best.

Every donation is important to us. Smartly helped us make the most of our ad budget.


Comparing Smartly Video and Display

When we look at Smartly Video and Display and how it stacks up against other tools for making ads, it's clear it has some standout features. Let's break it down and see how it compares to others like Adobe Express and Canva.

Comparison Table

Feature Smartly Adobe Express Canva
Automation Yes Partial No
Personalization Yes No Partial
Multi-Platform Support Yes Partial Partial
Ad Performance Optimization Yes No No
Team Collaboration Tools Yes No Partial
Design Templates Yes Yes Yes
Asset Management Yes Partial Partial
Analytics Dashboard Yes No Partial

In simple terms, Smartly is pretty good at doing a lot of things automatically, like making your ad fit the person seeing it and getting it out on different platforms. It's also great at figuring out how well your ads are doing and how you can make them better.

Adobe Express and Canva are more about giving you the tools to make ads, but they don't help much with making sure those ads do well after you've made them. They're good if you just want to make a simple ad and don't need all the extra help.

Here's why Smartly might be the better pick for you:

Smarter Automation

  • It uses AI to come up with ad text and images, and keeps making changes to improve how well your ad does.
  • It makes a lot of the boring, repetitive stuff go faster, like getting your ad approved and out there.
  • It's good at managing your ad budget to get you the best results.

Multi-Platform Expertise

  • You can manage ads for different places all in one spot.
  • It knows how to make your ad work best on different platforms.
  • It's packed with tips on what works best for each type of ad platform.

Actionable Analytics

  • There's one place to see how all your ads are doing.
  • It tracks everything from how many people see your ad to how many click on it or buy something because of it.
  • It helps you see where you can make your ads better to get more from your budget.

Overall, Smartly Video and Display offers more tools and help for making sure your ads do well, saving you time and helping you get more from your ad budget.


Smartly Video and Display is here to make your life easier when it comes to making ads. It doesn't matter if you're new to this or if you've been doing it for a while, Smartly's tools are designed to do the heavy lifting for you.

Here's what it brings to the table:

  • Easy ad making: You can quickly put together ads using ready-made designs. Just add your own touch with pictures, colors, and text. No need to be a tech wizard.
  • Automatic improvements: The smart system at Smartly keeps an eye on how your ads are doing and makes changes to help them perform better. It also moves your budget to the ads that are working well, so your money is always well spent.
  • Clear reports: Smartly gives you a simple dashboard where you can see how your ads are doing. You can check out things like how many people are seeing your ads, clicking on them, or buying something because of them. This info helps you make smarter decisions.
  • Handling multiple platforms: With Smartly, you can manage ads on Google, Meta, and other places all in one spot. This makes sure your message stays the same everywhere while also making the most of each platform's special features.
  • Better teamwork: Smartly lets creative, marketing, and agency teams work together smoothly on campaigns. This means less confusion and more getting things done.

Smartly Video and Display takes the stress out of ad creation and helps you get better results without needing to be an expert. It's all about making sure your ads reach the right people in the most effective way possible.

Thinking about making your ad process simpler? Reach out to see how Smartly can make a difference for you.

What is smartly advertising? is a tool that uses AI to help businesses run their online ads more effectively. It automates a lot of the routine work, like setting up ads, so you can focus on the bigger picture. It also uses data to make sure your ads are as effective as possible, and it works across different online platforms like social media and websites. Plus, it gives you easy-to-understand reports on how your ads are doing.

Why use smartly?

There are several good reasons to use Smartly for your online ads:

  • Automation - It takes care of the repetitive tasks, saving you time for more important work.
  • Optimization - Smartly uses data and AI to keep improving your ads, making sure they're reaching the right people and getting good results.
  • Cross-channel support - You can manage ads across different platforms all in one place, which makes things a lot simpler.
  • Agency collaboration - It's easy to work together with marketing or creative teams, thanks to features designed for teamwork.

Where is smartly headquartered?'s main office is in Helsinki, Finland. That's where the company started and where it's still based. But they've grown a lot and now have offices in cities around the world, like London and New York.

Where is smartly based? began in Helsinki, Finland, and that's still where its main office is. Since starting, they've expanded globally and now work with customers in over 75 countries. They have offices in several major cities worldwide, including London, New York City, and San Francisco.

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