Here's a quick guide to hiring and managing social media content creators:
Quick Comparison:
ToolMain UseKey FeatureUpworkHiringLarge talent poolCanvaDesignEasy-to-use templatesAnimotoVideoSimple video creationGrammarlyWritingGrammar and style checksBufferSchedulingMulti-platform postingHootsuiteManagementComprehensive analyticsGoogle TrendsResearchReal-time topic insights
These tools help find, manage, and support social media content creators, leading to better content and engagement.
Here are some useful tools to help you hire social media content creators:
PlatformFeaturesUpwork- Large talent pool
- Easy to use
- Global reachLinkedIn- Find freelancers and agencies
- Post jobs
- Direct outreach
When looking at portfolios:
Before hiring:
Use video call tools like Zoom or Google Meet for interviews. Ask questions like:
These tools can help you find and hire the right social media content creator for your needs.
Good management of social media content creators helps your social media plan work better. Here are some useful tools to help you:
ToolWhat it doesTrelloOrganize tasks, assign workAsanaTrack progress, work togetherNotionPlan projects, share info
These tools help everyone on the team know what to do and when.
Content calendars help you plan posts ahead of time. Some good options are:
These tools let you see your content plan, set up posts, and check how well they do.
These tools show you how your social media is doing:
ToolWhat it measuresGoogle AnalyticsWebsite traffic from social mediaFacebook InsightsPost reach, engagement on FacebookTwitter AnalyticsTweet performance, follower growth
Use these to see what's working and make smart choices.
Good team talk is key. These tools can help:
These make it easy for your team to share ideas and fix problems fast.
Here are some good tools to help make better social media content:
ToolWhat it doesCanvaEasy-to-use design tool with many templates and stock imagesAdobe Creative Cloud ExpressCloud-based app for making graphics, videos, and web pages
ToolWhat it doesLumen5Uses AI to turn text into videosAnimotoMakes videos using ready-made templates
ToolWhat it doesGrammarlyChecks writing, grammar, and punctuationCopy.aiUses AI to write social media posts, ads, and product info
ToolWhat it doesHootsuiteSchedules posts, tracks how well they do, and works with many social media sitesBufferHelps plan and post content on different social media platforms
These tools can help you:
Upwork is a big website where you can find and hire people to make social media content. It has many freelancers to choose from, so you can find someone who fits your needs.
On Upwork, you can:
This helps you pick the right person for your job.
When you check freelancer profiles:
This shows you if they can do the work you need.
Upwork makes it easy to run your project:
FeatureWhat it DoesMessagingTalk to your freelancerFile SharingSend and get filesProgress TrackingSee how the work is goingTime TrackingCheck how long the work takes
These tools help you keep an eye on the project and make sure you get good work for your money.
Fiverr is a website where you can hire people to make social media content. It's known for its gig system, where freelancers offer services starting at $5.
On Fiverr, you can:
When picking a freelancer:
This helps you find someone who can do good work for you.
Fiverr helps you manage your project with these tools:
ToolWhat it DoesMessagingTalk to your freelancerFile SharingSend and get filesProgress TrackingSee how the work is goingSecure PaymentPay only for finished work you like
These tools make it easy to work with your freelancer and get the content you need.
Canva is a user-friendly tool for making eye-catching images for social media. It offers many ready-to-use designs that fit different social media platforms.
Canva's easy-to-use features help social media marketers work faster. You can:
This tool helps you check if your social media content creator can make good-looking posts.
Canva offers templates for:
Type of ContentUseBrochuresPrint marketingPresentationsMeetings and pitchesVideosSocial media and adsPostersEvents and promotions
While Canva has many free features, you can pay for more tools and designs. This helps you:
Canva is useful for both online and offline marketing, making it a handy tool for social media content creators.
Animoto is an easy-to-use video editing tool for social media content creators. It helps make good videos for different social media sites.
Animoto has many ready-made video designs for:
Video TypePurposeBehind-the-scenesShow how things workExplainerTeach about somethingProduct promotionsShow off productsTestimonialsShare customer storiesTutorialsTeach how to do things
You can use these designs to see if your content creator can make good videos.
Animoto makes video creation simple:
This tool helps content creators make good videos quickly and easily.
FeatureBenefitMany ready-made designsSave time, make better videosBig library of contentMore choices for making videosEasy sharingGet videos on social media fast
Animoto is a good tool for social media content creators who want to make videos without much trouble.
Grammarly helps social media content creators write better. It checks for mistakes and suggests ways to improve writing.
Grammarly can help you check a content creator's work by:
This tool shows you how well the writer can communicate.
Grammarly makes managing writing projects easier:
FeatureHow it helpsInstant feedbackSpots errors right awayImprovement tipsHelps make writing betterWord choice helpSuggests clearer words
These features help content creators write good content quickly.
Grammarly is useful for social media content creators who want to make sure their writing is clear and correct.
Buffer is a tool that helps people post content on social media. It lets you plan and post your content on many social media sites at once.
Buffer can help you check a content creator's work by:
Buffer makes running social media projects easier:
What it doesHow it helpsPlan postsYou can set up posts to go out laterWorks with many sitesYou can post to different social media from one placeShows how posts doYou can see if people like your posts
Buffer is good for people who want to save time and post better content on social media.
Hootsuite is a tool that helps you manage many social media accounts from one place. You can plan posts, check how well they do, and talk to your followers.
Hootsuite can help you check a content creator's work by:
Hootsuite makes running social media projects easier:
What it doesHow it helpsPlan postsYou can set up posts to go out laterWork with othersYou can give tasks to team membersCheck how posts doYou can see if people like your posts and make changes
Hootsuite is good for teams that need to:
Its tools for working together and checking results make it useful for managing social media projects.
Sprout Social is a tool that helps manage social media content. It lets teams create, plan, and post content more easily.
Sprout Social helps you check a content creator's work by:
FeatureWhat it showsEngagement trackingHow many likes, shares, and comments posts getPerformance analysisHow well content does on different social media sitesTrend spottingPatterns in when and what kind of content is posted
Sprout Social makes managing projects easier:
FeatureWhat it doesTeam tasksGive jobs to team members and work togetherContent calendarPlan and set up posts ahead of timePerformance trackingSee how well content is doing and make changes
These tools help you work with content creators and make sure your social media posts do well.
Notion is a workspace tool that helps organize social media content creation. It lets you:
Notion offers different ways to look at your content:
ViewWhat it showsCalendarYour content scheduleTimelineA big picture of your content planTableAll the details about your content
You can switch between these views easily.
Notion also has ready-to-use templates for social media managers:
TemplateWhat it doesContent OSPuts all content work in one placeProject ManagementHelps plan social media campaigns
These templates make it easier to plan and keep track of your social media work.
Google Trends is a tool that helps you make better social media content. It shows what people are looking for online and what's popular right now.
Google Trends helps you:
This helps you make posts that people want to see.
With Google Trends, you can:
What You Can DoHow It HelpsLook at different placesMake content for specific areasCheck different timesSee what's popular now or in the pastLook at different types of thingsFocus on your type of business
This helps you make content that fits what people want.
Google Trends can show you:
This can help you:
Hiring a social media content creator can be hard, but using the right tools can help you get better results. Here's a quick look at how the tools we talked about can help:
ToolHow it helpsUpworkFind and hire freelancersFiverrGet specific social media servicesCanvaMake eye-catching imagesAnimotoCreate simple videosGrammarlyCheck and improve writingBufferPlan and post contentHootsuiteManage multiple social media accountsSprout SocialWork with teams and track resultsNotionOrganize content ideas and schedulesGoogle TrendsFind popular topics
These tools can help you:
To get the most out of these tools:
By using these tools and having a clear plan, you can make your social media content better. This can help more people see and like your posts, which can lead to more sales.
Start using these tools today to improve your social media content!
To hire a good social media content creator, follow these steps:
1. Know what content you need: Figure out what kind of posts fit your brand and audience.
2. Set your budget: Decide how much you can spend on a content creator.
3. Write a clear job post: List what the job involves, what skills are needed, and what you expect.
4. Post where creators look: Put your job ad on social media, creator websites, and online groups.
5. Share in online communities: Post your job in forums and groups where content creators hang out.
6. Ask people you know: See if anyone in your network can introduce you to good content creators.
Here's how to find a social media content creator:
MethodHow to do itLook onlineUse social media, creator websites, and hashtags to find people making content like what you wantCheck their workLook at their posts to make sure they're good and fit your brand