Celtra Creative Automation Simplifies Ad Creation

March 21, 2024
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Nitin is the CEO of quickads.ai with 20+ years of experience in the field of marketing and advertising. Previously, he was a partner at McKinsey & Co and MD at Accenture, where he has led 20+ marketing transformations.

Looking to make your ad creation process simpler and more efficient? Celtra Creative Automation is here to help. This tool is designed to speed up ad production, making it easier for teams of all sizes to create eye-catching ads without needing deep design or coding knowledge. Here's how Celtra can change the game for your advertising efforts:

  • Rapidly Scale Campaigns: Generate thousands of ad variations quickly using customizable templates.
  • Edit with Ease: Modify text, images, and more on the fly and preview changes instantly.
  • Streamline Workflows: Collaborate more efficiently with unified workflows and shared asset libraries.
  • Enhance with AI: Benefit from AI-driven suggestions for image cropping, copywriting, and translations.
  • Modular Design Flexibility: Easily swap out ad elements without starting from scratch.
  • Automate the Repetitive: Let Celtra handle the mundane tasks like auto-cropping and resizing.

Whether you're part of a small startup or a large corporation, Celtra Creative Automation offers a powerful way to create ads that look great and perform well, without the usual time and resource drain. Ready to start? Sign up for a free trial on Celtra's website and explore the possibilities.

Key Features and Benefits

Celtra Creative Automation helps all kinds of teams:

  • Accelerate time-to-market by cutting down on repeat tasks and manual checks. Let the tool handle the boring stuff so you can focus on big ideas.
  • Scale campaigns confidently knowing everything will look right because the rules and sizes are already set in the templates. Smart tech does the hard work.
  • Unify workflows with one tool that brings together creative, writing, and media teams.
  • Optimize performance by quickly making changes and personalizing with the help of automation and smart tech.

Modular Design for Increased Flexibility

Celtra uses a cool way of making ads that lets you change parts without messing up the whole design. Think of your ad as made of Lego blocks - you can change one block without having to rebuild everything.

This means you can:

  • Swap out pictures, videos, or messages
  • Tailor the look to match your brand
  • Add/remove things like buttons or logos
  • Rearrange parts to see what looks best
  • Preview how it looks before it goes live

This makes tweaking ads super easy, so you can get just the right look without a lot of hassle.

Automating Repetitive Tasks

Doing the same small tasks over and over, like resizing pictures or moving text, takes away time from more important work. Celtra's smart features take care of these tasks for you.

Capabilities include:

Auto-Cropping - The tool smartly crops pictures to make sure the important parts look good in different ad sizes and styles.

Auto-Resizing - Pictures and other parts automatically change size to fit your ad design, so you don't have to do it by hand.

Auto-Layout - Text and other elements move around by themselves to fit into the ad space properly, no matter the ad size or shape.

With these features, you can update lots of ads at once without a lot of work, keeping everything looking good and consistent.

Getting Started with Celtra

Creating Your Celtra Account

To start using Celtra, head to their website celtra.com and hit the "Start Free Trial" button. You'll need to fill in some simple details like your name, email, the name of your company, and what industry it's in.

After you send this off, you'll get an email to confirm your account. Click the link in that email, and you're all set with a 14-day free trial to see what Celtra can do.

Exploring the Celtra Dashboard

Once you're in, you'll see the Celtra dashboard. This is where you control everything. You can manage your ad campaigns, find tools, and check how your ads are doing.

Here's a quick look at what you'll find:

Media Library - This is where you keep all your pictures, videos, and other creative stuff. It's easy to keep things organized here so you and your team can find and use them whenever you need.

Templates - Celtra has a bunch of ready-to-use ad templates. These can help you start making ads quickly. They're easy to change up to fit what you need.

Campaign Manager - This is where you set up and keep an eye on your ad campaigns. It's a handy tool to manage everything from one spot.

Reporting - Here, you can see how your ads are doing in real time. You can also download reports to help you make your ads better.

Spend a bit of time getting to know the dashboard. It's made to be easy to use, so you can start making great ads without needing to be an expert in design or coding.

With your account ready and a feel for the dashboard, you're all set to use Celtra to create ads that look good and work well!

Streamlining Workflows Across Teams

Celtra brings creative, marketing, and media teams together on one platform, making it easier for everyone to see what's going on and work together.

Enabling Cross-Team Collaboration

Celtra helps teams work better together with these tools:

  • Shared asset libraries - Everyone can use and manage things like pictures, videos, and brand stuff in one place. This stops people from doing the same work twice and makes sure everyone is using the newest, approved materials.
  • User permissions - You can decide who gets to see and do what. This helps keep things safe and organized.
  • Commenting tools - You can write notes and talk about changes right in the platform. This means less time spent on emails or in meetings trying to figure things out.
  • Version histories - It's easy to see how creative work has changed over time. You can look at different versions to understand the changes and know who did what.

With these features, Celtra makes it easier for teams to work together and stay on the same page.

[Comparison Table: Traditional Workflows vs. Celtra]

Traditional Workflows Celtra Creative Automation
Asset Management Files kept in different places, hard to keep track of versions One place for all creative stuff with controls & history of changes
Team Communication Lots of emails, meetings, and offline talks Chat and notes right in the platform
Creative Review/Approval One step at a time, passing work between teams Everyone can review at the same time, all in one spot
Campaign Tracking Scattered, not easy to see what everyone is doing One view for all campaign info and how it's doing

Localization and Personalization Capabilities

Celtra simplifies making your ads fit for different places and people while keeping your brand's look the same. It uses smart tools to handle the repeat work, letting you focus on the bigger picture.

Efficient Multi-Market Adaptation

When you want your ads to reach people in different countries, you often have to make many versions of the same ad. Doing this by hand is time-consuming and expensive.

Celtra has smart features to make this easier:

  • Auto-translations - Quickly turns your text into 35+ languages from one original. Then, local teams can check and okay the final words.
  • Bulk editing - Lets you change lots of ads or parts at once, not just one at a time. This speeds up making ads for different areas.
  • Visual consistency checks - Automatically adjusts layouts to fit translated text while keeping your brand's look the same everywhere.

By cutting out repetitive work, teams can use their time better on making things better and thinking creatively.

Automated Dynamic Creative Optimization

Set up different versions of an ad and let Celtra figure out which one works best for each group of people.

Key capabilities:

  • Test different messages, deals, etc.
  • Change content based on location, weather, time of day, and more
  • Keep making changes based on what works best

This means you don't have to guess what will appeal most to your audience. Celtra does the heavy lifting in the background, leaving teams free to work on new ideas.

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The Impact for Brands

Celtra's tool for making ads automatically has really helped different companies. It makes creating ads faster, easier, and keeps the ads looking good. Here's how it's helped some companies:

Success Stories

Unilever

  • A big company that makes lots of different products
  • Made ad making 4 times faster
  • Cut down the time it takes to get ads out by 30%
  • Saved money

"Using Celtra has changed how we make ads. It's quicker, our ads do better, and we save money."

Swiss Sportswear Company

  • Got 41% more return on ad spend with video ads for products
  • Moved into new markets easily
  • Found new customers on different platforms

Leading Auto Company

  • A big car brand in North America
  • Made 5 times more ads
  • Got more people engaged online
  • Made working together across the world smoother

Startup Brand

  • A new men's clothing brand
  • Easily made more ads for social media and online
  • Kept their brand looking and sounding the same
  • Made ads work for different countries

Key Benefits

Celtra's tool gives some big wins, like:

  • Better Looking Ads: Keeps your brand looking great in ads made fast
  • Ads That Do Better: Makes ads more likely to get good results
  • More Ads, Faster: Lets you make lots more ads without sacrificing quality
  • Easier Team Work: Helps everyone work together better in one place
  • Quicker to Get Ads Out: Cuts down on the boring stuff to get ads out faster
  • Ready for the World: Makes your ads fit for different countries while keeping your brand right

Companies big and small use Celtra to make their ad making process better, faster, and ready for anywhere.

Getting Started With Celtra

Celtra Creative Automation helps brands make ads easier and faster. It's great for making sure your ads look good and reach the right people without needing a lot of time or effort. Here's how you can start:

1. Sign up for a free trial - Go to celtra.com and sign up. You get to try everything for 14 days without needing a credit card.

2. Check out the dashboard - The dashboard is where you control your ads, see how they're doing, and manage your team's work. It's designed to be easy to use.

3. Use ready-made ad templates - Celtra has lots of ad templates you can use to get started. You can change them to fit your brand.

4. Let Celtra do the boring stuff - Celtra can automatically adjust images, resize text, and even translate words for you. This saves you a lot of time.

5. Work together easily - Celtra lets your creative team, writers, and media folks work together in one place. This makes things smoother and faster.

6. See how your ads are doing - You can look at detailed reports to learn what's working and what's not. This helps you make better ads.

7. Ready to do more? - If you like Celtra and want to use it more, they offer plans that can be tailored to what your team needs.

Want to make making ads simpler? Book a demo to see how Celtra works or start your free trial to try it out yourself.

Is Celtra an adserver?

No, Celtra isn't an ad server. It's a tool that helps people make digital ads easier and faster. Think of it like a workshop in the cloud where you can create, tweak, and get your digital ads ready without needing to know a lot about design or coding.

What is creative automation?

Creative automation means using technology to make creating ads less of a chore. It helps with doing the same tasks over and over, like making sure pictures fit right or changing text sizes, by using smart tech. This way, you can make lots of ads quickly without sacrificing quality.

What is Celtra's revenue?

As of 2023, Celtra is making about $5.1 million. They have around 217 people working for them, which means they make about $23,410 for each person working there. The most they've made in a year is also $5.1 million, and that was in 2023.

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