Boost Your business social media post ideas Skills with These Top Tips
Want to improve your social media posts for business? Here are 10 key tips:
- Be active and consistent
- Post at optimal times
- Create engaging videos
- Use carousel posts
- Add clear calls-to-action
- Show brand personality
- Repurpose existing content
- Run giveaways/contests
- Share user-generated content
- Post behind-the-scenes content
TipBenefitPost consistentlyGrow audience fasterOptimal timingIncrease engagementVideo contentGrab attentionCarousel postsShare more infoClear CTAsDrive desired actionsShow personalityBuild connectionsRepurpose contentSave time, reach more peopleContests/giveawaysGain followersUser contentBuild trustBehind-the-scenesLet people know you
These strategies can help boost engagement, followers, and brand awareness on social media. Focus on creating valuable, authentic content your audience will want to interact with.
Related video from YouTube
Types of Content for Social Media Posts
To keep your audience interested, it's good to use different types of posts. Here are some you can try:
Text-Based Posts
These are simple posts with just words. You can use them to:
- Share news
- Talk to your followers
- Ask questions
- Give tips
- Tell people about what you sell
Image Posts
Pictures can grab people's attention. Use them to:
- Show off your products
- Share info with pictures (infographics)
- Post quotes
- Give a look at your company's culture
Video Content
Videos are becoming very popular. You can make:
- Short, quick videos
- Longer, detailed videos
- How-to guides
- Product demos
- Company news updates
Infographics
These are pictures that explain things. They're good for:
- Showing numbers and facts
- Explaining how something works
- Giving tips in a visual way
User-Generated Content
This is content your customers make. To get it:
- Run contests
- Ask for feedback
- Share what customers post about you
Carousel Posts
These let you share many pictures in one post. Use them to:
- Show different products
- Tell a story with pictures
- Explain something step-by-step
Live Streaming
This lets you talk to people in real-time. You can use it for:
- Showing events as they happen
- Launching new products
- Giving a behind-the-scenes look at your company
Type of PostWhat It IsWhat It's Good ForText-BasedWords onlyUpdates, questions, tipsImagePicturesShowing products, sharing infoVideoMoving picturesDemos, tutorials, newsInfographicInfo in picture formExplaining complex ideasUser-GeneratedContent from customersBuilding trustCarouselMultiple images in one postShowcasing products, storytellingLive StreamReal-time videoEvents, product launches
Using Platform-Specific Features
Each social media platform has its own special tools. Using these tools can help your business do better online. Here's how to use some of these tools on different platforms:
Instagram Features
Instagram is all about pictures and videos. It's great for showing off products or services. Here are some Instagram tools you can use:
FeatureWhat It IsHow to Use ItStoriesShort posts that disappear after 24 hoursShow behind-the-scenes, give sneak peeks, offer dealsReelsShort videosShow your products or services in actionIGTVLonger videosShare product demos, how-to guides, company news
Remember, you don't need fancy equipment to make good Instagram posts. A well-taken phone picture can work well. Try posting:
- Product pictures
- Photos with people's faces
- Quotes
Facebook Features
Facebook is good for sharing different types of content. Here are some Facebook tools to try:
FeatureWhat It IsHow to Use ItFacebook LiveReal-time videoShow product launches, company events, answer questionsFacebook GroupsOnline communitiesBuild a group for your customers to talk and share
Twitter Features
Twitter is fast-paced and good for quick updates. Here are some Twitter tools to use:
FeatureWhat It IsHow to Use ItTwitter ChatsConversations using hashtagsTalk with your audience and other expertsTwitter PollsQuestions with multiple-choice answersAsk your followers questions and get their opinions
Using these tools can help you connect better with people on each platform. Try them out and see what works best for your business.
When and How Often to Post
Posting at the right time and frequency can help your social media posts do better. Here's what you need to know:
Best Times to Post
Different platforms have different good times to post:
PlatformBest Time to PostInstagram12 pm - 5 pm EST (lunch and after work)Facebook12 pm - 3 pm EST (lunch time)Twitter12 pm - 3 pm EST (lunch time)
How Often to Post
Don't post too much or too little. Here's a good plan:
PlatformHow Often to PostInstagram3-5 times a weekFacebook2-3 times a weekTwitter5-10 times a day
Using Tools to Help
Tools can help you plan your posts ahead of time. Some good ones are Hootsuite, Buffer, and Sprout Social. These tools let you:
- Plan posts for later
- Make a content calendar
- See how your posts are doing
- Post to many platforms at once
Using these tips can help your posts reach more people and do better on social media.
Writing Good Captions
Good captions can make your social media posts stand out and get people interested. Here are some tips to help you write better captions:
Start Strong
Begin with something that grabs attention. You could:
- Ask a question
- Make a bold statement
- Say something that makes people curious
This will make people want to read more and interact with your post.
Use Emojis Wisely
Emojis can add feeling to your captions, but don't use too many. They can make your post look less serious if overused. Use them to:
- Highlight key points
- Add a bit of fun
Use Hashtags
Hashtags help more people see your post. Here's how to use them:
- Look for hashtags that fit your post
- Don't use too many - it can look messy
- Put them at the end of your caption
Ask People to Do Something
Tell people what to do next. This is called a call-to-action (CTA). You could ask them to:
- Like your post
- Share it
- Visit your website
Keep It Short
Make your captions easy to read:
- Use simple words
- Write short paragraphs
- Use bullet points for lists
TipWhat to DoWhat to AvoidStart StrongBegin with a question or interesting factDon't start with boring detailsUse EmojisAdd 1-2 relevant emojisDon't fill your caption with emojisHashtagsUse 2-3 relevant hashtagsDon't use more than 5 hashtagsCall-to-ActionAsk people to like, share, or commentDon't forget to include a CTAKeep It ShortUse simple words and short sentencesDon't write long paragraphs
Using Trends in Your Posts
Keeping up with trends can help your social media posts do better. By using popular topics, hashtags, and challenges, you can:
- Get more people to see your posts
- Reach new people
- Make your brand more known online
Joining Popular Hashtags and Challenges
Taking part in trending hashtags and challenges can help you make posts that people want to see. It lets you show off your brand's personality and creativity. For example:
Brand TypeExample ChallengeFashion brand#OOTD (Outfit of the Day)Food brand#TacoTuesdayFitness brand#FitnessFriday
Making Posts About Current Events and Holidays
Posting about what's happening now and on holidays can help your brand stay relevant. It shows you know what's going on in the world. For instance:
Event TypePost IdeaNational Pizza DayShare your favorite pizza recipeEarth DayShow how your company helps the environmentLocal sports eventCheer for the local team
Using Popular Content Types for Your Brand
You can use popular types of posts like memes, GIFs, and videos for your brand. This can make your posts more fun and easy to share. For example:
Content TypeBrand ExampleMemeTech brand making a joke about new gadgetsGIFCoffee shop showing a funny coffee-drinking momentShort videoGym showing a quick workout tip
Remember, when using trends:
- Stay true to your brand's voice
- Don't force trends if they don't fit your brand
- Focus on making posts that your followers will like and find useful
DoDon'tUse trends that fit your brandUse trends just because they're popularMake posts about current events carefullyPost about sensitive topics without thinkingUse popular post types in a way that fits your brandCopy others without adding your own style
Showing Your Brand's Personality
Making your brand stand out on social media is key to getting more followers. By being real and friendly, you can connect better with people. Here's how to show your brand's personality:
Share Behind-the-Scenes Content
Let people see what happens in your company every day. You can:
- Post photos or videos of your team
- Show company events
- Give a sneak peek of new products
For example:
- A clothing brand could show a video of a photo shoot
- A food brand could share how to make a recipe
Employee Spotlights
Show off your team members. This makes your brand more human and relatable. You can:
- Do interviews
- Make videos
- Post about them on social media
Company Culture Posts
Tell people about your company's values and goals. You can share:
- Photos of company events
- Team-building activities
- Quotes that match your brand's ideas
Using Humor and Memes
Funny posts can help show your brand's personality. But be careful:
- Make sure the jokes fit your brand's style
- Don't use memes that might upset people
DoDon'tUse humor that fits your brandMake jokes that could offendShare real moments from your companyPost fake or staged contentShow your team's personalitiesOvershare personal informationUse memes that your audience will getUse outdated or confusing memes
Getting Your Audience Involved
Here are some ways to get people to join in on your social media:
Ask Good Questions
Ask questions that make people want to answer. This can start talks and get more people to join in. For example:
- "What do you like best about our new product?"
- "How do you use our service every day?"
Run Contests
Contests can get more people to join in and follow you. Try these:
- Photo contests where people share pictures with your product
- Contests where people write funny captions
- Contests where people tag their friends to win
Make sure you follow the rules for contests on each social media site.
Do Live Q&A Sessions
Live sessions let you talk to people right away. You can:
- Answer questions about what you sell
- Show people what happens behind the scenes
- Introduce new team members
Share What Customers Make
Ask your customers to make things about your brand. This gives you real content and makes customers feel good. You can:
- Share customer photos or videos again
- Show what customers say about you
- Make a special hashtag for customers to use
Answer Comments and Messages Quickly
Answering fast shows you care about what people say. Make sure to:
- Answer questions fast and correctly
- Say thanks for good feedback
- Deal with problems in a good way
What to DoWhy It's GoodAsk questionsGets people talkingRun contestsMore people join in and follow youDo live Q&ATalk to people right awayShare customer contentMakes customers feel goodAnswer fastShows you care
Reusing and Sharing Content Across Platforms
Using your content on different social media sites can help more people see it. Here's how to do this:
Turn Blog Posts into Social Media Content
You can break up your blog posts into smaller pieces for social media:
PlatformWhat to ShareTwitterA quote from your blog postFacebookA short summary of your blog postLinkedInA longer summary as an article
Make Many Posts from One Piece of Content
If you have a video, you can:
- Share short clips on social media
- Write a blog post about the video
- Post behind-the-scenes photos on Instagram
Share Content on Different Platforms
You can use your content in many places:
Content TypeWhere to ShareSocial media postsOn your blogBlog postsOn your social mediaUser-made contentAcross all your platforms
This helps you get more from your content without making new things all the time.
Checking and Improving Post Performance
To make sure your social media posts do well, you need to look at important numbers and use tools to help you plan your content. Here's how:
Tracking Key Numbers
Each social media site has its own important numbers to watch. Here are some to focus on:
PlatformImportant NumbersFacebookHow many people interact, how many see it, how many click, how many buyTwitterHow many people interact, how many see it, how many click, how many buyInstagramHow many people interact, how many see it, how many click, how many buyLinkedInHow many people interact, how many see it, how many click, how many buy
Using Tools to Help
Tools can help you track these numbers and understand how your posts are doing. Here are some good tools for each site:
PlatformHelpful ToolsFacebookFacebook Insights, Google AnalyticsTwitterTwitter Analytics, Google AnalyticsInstagramInstagram Insights, Google AnalyticsLinkedInLinkedIn Analytics, Google Analytics
Testing Different Posts
Testing different types of posts can help you see what works best. Here's how to do it:
- Change one thing at a time, like the title or picture
- Test with enough posts to get good results
- Look at the numbers that matter most to you, like how many people interact or buy
- Use what you learn to make better posts in the future
1. Be Active and Consistent
Engagement Potential
Posting often and at set times helps grow your audience quickly. How much you post depends on the platform:
PlatformPost LengthFrequencyLinkedInLongerLess oftenInstagramShorterMore oftenFacebookShorterMore oftenTikTokShorterMore often
Try to post 1-3 times a day.
Ease of Implementation
Posting regularly builds your brand and connects you with followers. Focus on:
- Posting often
- Making good posts
- Keeping a similar style
- Sharing things your audience cares about
Finding the right mix can be hard, but it helps gain trust and loyal followers.
Audience Appeal
Having many followers is good, but it's better if they interact with you. When people engage with your business, they get to know, like, and trust you more. This can lead to sales.
Follower TypeValueFew, but engagingHighMany, but silentLow
A small group of active followers is worth more than a large group of quiet ones.
sbb-itb-606b7a1
2. Post at the Right Time
Engagement Potential
Posting when your followers are online can help more people see and interact with your posts. Different social media sites have different best times to post:
PlatformBest Times to PostFacebook9 a.m. - 2 p.m. on Mondays, Tuesdays, and ThursdaysInstagram7 a.m. - 9 a.m. on weekdaysTwitter8 a.m. - 10 a.m. on Mondays and Thursdays
Ease of Implementation
You can use tools to help you post at the right times:
- Social media scheduling tools
- Built-in analytics on each platform
These tools can show you when your followers are most active. You can also try posting at different times to see what works best for you.
Audience Appeal
Posting at the right time can:
- Make more people see your posts
- Get more likes, comments, and shares
- Help you build a loyal group of followers
- Make more people know about your brand
When you post when your followers are online, you can talk to them more and start good conversations.
Benefits of Posting at the Right TimeMore people see your postsMore likes, comments, and sharesBetter connections with followersMore people learn about your brand
3. Create Engaging Videos
Engagement Potential
Making good videos can help your social media posts do better. A study found that 66% of marketers think short videos are the best type of social media content. Videos can:
- Grab people's attention
- Share your message
- Get people to interact with your posts
Ease of Implementation
You don't need to be a pro to make good videos. You can use tools like:
ToolWhat it doesAnimotoCombine video clips, photos, and textQuikEdit videos quicklyLegendAdd text to videos
These tools let you:
- Put together video clips, stock videos, and photos
- Add text to your videos
- Include music and animations
Audience Appeal
Good videos can help you:
- Build a group of loyal followers
- Make more people know about your brand
By making videos that teach, inform, or entertain, you can connect better with your audience. Videos also show your brand's personality, which helps people relate to you more easily.
Benefits of Engaging VideosConnect with audienceShow brand personalityTeach or entertain viewersIncrease brand awareness
4. Use Carousel Posts
Carousel posts let you share many pictures or videos in one post. They work well for showing products, sharing news, and telling people about events.
How Well They Work
Carousel posts often get more likes and comments than single picture posts. They let you share up to 10 pictures or videos at once, which makes them fun to look at. When people spend more time looking at your post, social media sites might show your posts to more people.
How to Make Them
Making a carousel post is easy:
- Pick up to 10 pictures or videos
- Put them in the order you want
- Change each picture if you need to (like adding filters or cropping)
Why People Like Them
Carousel posts are good for:
- Teaching people about your product
- Showing how to do something step-by-step
- Sharing news about your business area
This helps people see you as someone who knows a lot about your business.
What You Can DoHow It HelpsShow productsPeople can see many items at onceShare newsKeep followers up to dateGive tipsHelp your followers learn somethingTell a storyKeep people interested in your brand
5. Add Calls to Action
Calls to action (CTAs) are important in social media posts. They tell people what to do next, like "Like and share this post" or "Visit our website to learn more."
How Well They Work
CTAs can make more people interact with your posts. They can:
- Get more likes, comments, and shares
- Send more people to your website
- Help more people know about your brand
How to Use Them
It's easy to add CTAs to your posts. You can put them:
- At the end of your post
- In the middle
- At the beginning
Make sure your CTA is clear and short. People should know exactly what you want them to do.
Why People Like Them
CTAs give people a chance to do something. This can make them feel more connected to your brand.
Here's how to make good CTAs:
Do ThisExampleKeep it short"Click here"Use action words"Buy now"Make it fit your post"Try our new flavor"Create urgency"Limited time offer"Check how it worksLook at likes, shares, clicks
6. Show Your Brand's Personality
How Well It Works
Showing your brand's personality in social media posts can help more people like and interact with your content. It makes your brand easier for people to relate to. By sharing what happens behind the scenes, using funny posts, and being real, you can connect better with your followers.
How to Do It
It's not hard to show your brand's personality. You can:
- Share photos or videos of your team working
- Post about company events
- Show how you make your products
- Write funny captions for your posts
Why People Like It
When you show your brand's personality, many different people might like it. Being real and relatable can attract followers who like the same things you do. Showing behind-the-scenes content can make your followers feel special and more connected to your brand.
Here's a table of ways to show your brand's personality:
What to DoHow to Do ItWhy It's GoodShare behind-the-scenesPost photos or videos of your teamMakes followers feel specialUse humorWrite funny captionsMakes your brand more funBe realShare honest storiesBuilds trust with followersTell personal storiesShare experiences related to your brandMakes your brand more human
7. Use Your Content Again
Using your content more than once is a good way to get more from what you've already made. It can save you time and help you share your ideas with more people.
How Well It Works
Using content again can help more people see and interact with your posts. For example, you can take a blog post and turn it into several social media posts. Each post can focus on one main point from the blog. This can make people more likely to share and comment on your posts.
How Easy It Is
It's not hard to use content again. If you have a plan for your content or a place where you keep all your old posts, it's even easier. You just need to pick the best parts of your old content and change them to fit social media.
What People Like About It
Using content in different ways can help you reach more people. Some people like to watch videos, while others prefer to read. By changing how you share your ideas, you can help more people understand and enjoy your content.
Here are some ways to use your content again:
Old ContentNew ContentBlog postSocial media postsLong articleShort videoData or numbersPicture that explains the dataPopular postQuote or main idea to share againCustomer reviewsPosts that show what customers say
8. Run Giveaways and Contests
Giveaways and contests can help you get more people to interact with your social media posts and gain new followers. Here's why they work well:
How They Help
Giveaways and contests can:
- Make people excited about your brand
- Get people to share your content
- Encourage people to tag their friends
- Bring in more followers
- Make your online presence stronger
How to Set Them Up
It's not hard to run a giveaway or contest. You can:
- Use built-in features on social media platforms
- Try third-party apps to help manage the process
- Team up with other brands or influencers to reach more people
Why People Like Them
Giveaways and contests are good for:
- Current followers who like your brand
- New people who might start following you
- Showing off new products or services
- Getting feedback from your audience
Here are some ideas for giveaways and contests:
Type of ContestHow It WorksPhoto contestPeople submit photos using a specific hashtagCaption contestFollowers write captions for a photo or videoShare and winPeople share your post and tag friends to winRefer a friendFollowers get friends to follow you and win a prize
These types of posts can help you connect with more people and grow your social media following.
9. Use Content from Your Customers
How Well It Works
Using content from your customers (called user-generated content or UGC) can help more people interact with your social media posts. When you show off your customers or followers, it can make others want to join in. UGC can be:
- Photos
- Videos
- Reviews
- What people say about your product
For example, you could do a Q&A video on YouTube where someone from your team talks about your brand and what you sell. This can help people learn more about your company and products.
How to Do It
It's pretty easy to use UGC in your social media posts. Here's how:
- Ask your followers to share their experiences with your brand using a special hashtag
- Pick the best posts and share them on your social media pages
- Use tools on social media sites or other apps to help manage this
Why People Like It
People like UGC because:
- It shows real people using your products
- It feels more honest than regular ads
- It can make people trust your brand more
When you show your customers, it can:
- Help more people know about your brand
- Make people want to buy from you
- Help you connect better with your audience
This can make people like your brand for a long time and tell others about it.
Benefits of UGCHow It HelpsShows real experiencesMakes your brand more trustworthyCreates communityEncourages others to join inIncreases brand awarenessMore people learn about your brandDrives salesPeople see others using your productsBuilds loyaltyCustomers feel connected to your brand
10. Show What Happens Behind the Scenes
Showing what happens behind the scenes can help people like your brand more. It lets them see how your company works and who makes things happen. This can make people trust you more and want to talk about your brand.
How It Helps Your Posts
Showing behind-the-scenes content can:
- Make more people like, comment on, and share your posts
- Get customers to make posts about your brand
- Make people like your brand for a long time
How to Do It
It's easy to make behind-the-scenes content. You can:
- Use your phone to take quick videos or photos
- Show parts of company meetings or how you make products
- Use Instagram Stories, Facebook Live, or TikTok to share
Who Likes It
Many people like to see behind-the-scenes content:
WhoWhy They Like ItCustomersLearn more about your brand and productsJob seekersSee what it's like to work at your companyInvestorsUnderstand how your business works
Showing what happens behind the scenes can help you connect with more people and make them feel closer to your brand.
Conclusion
Now you have many ideas to make your social media posts better. From making good videos to showing what happens in your company, these tips can help you talk to more people and grow your brand. Try different things to see what works best for you. Don't be scared to try new ideas and change what you do based on what your followers like.
The most important things are:
- Post often
- Be yourself
- Try new ideas
If you do these things, more people will like your brand on social media.
Here's a quick look at what we talked about:
TipWhat It DoesMake good videosGets people's attentionUse carousel postsShows more in one postTell people what to do nextMakes people actShow your brand's personalityMakes people like you moreUse your content againSaves time and reaches more peopleRun contestsGets more followersUse customer contentMakes people trust youShow behind-the-scenesLets people know you better
Start using these tips today and watch more people follow you on social media!
FAQs
How to come up with social media ideas?
Here are some ways to get ideas for social media posts:
MethodDescriptionPlan weekly themesCreate posts for each day of the weekAsk questionsGet your followers talkingShare others' contentPost things from influencers in your fieldSupport a causeShow what your business cares aboutRun a contestGive away prizes to boost engagementHost an AMALet followers ask you anythingDo a takeoverLet someone else run your account for a dayRepost contentShare, pin, or retweet things you like
How to make social media posts for a business?
Try these types of posts for your business:
Post TypeWhat to ShareNewsTell people what's new with your companyBehind-the-scenesShow how your business worksLocal updatesShare news about your areaContestsGet people to join in and win prizesCustomer storiesShare what happy customers sayEmployee spotlightsIntroduce your team membersFun postsAsk questions or share jokesFacts and numbersShow interesting data about your fieldIndustry newsKeep followers up to dateQuotesShare inspiring wordsHow-to guidesTeach people something useful
These ideas can help you make posts that people want to see and share.
Related posts
