Adform Creative Simplifies Ad Design

March 13, 2024

Nitin is the CEO of with 20+ years of experience in the field of marketing and advertising. Previously, he was a partner at McKinsey & Co and MD at Accenture, where he has led 20+ marketing transformations.

Adform Creative is a powerful tool designed to make ad design accessible and straightforward, especially for those without extensive technical expertise. Here's a quick overview of what it offers:

  • User-Friendly Interface: Easy drag-and-drop design process.
  • Creative Templates: Access to over 10,000 ad templates for quick customization.
  • Dynamic Creative Optimization: Automatically highlights your most effective ads.
  • Cross-Channel Support: Enables ads to be displayed across various platforms.
  • Collaboration Features: Simplifies team collaboration with comment and task management.
  • 75+ Integrations: Seamlessly connects with other tools for comprehensive ad performance insights.
  • Responsive Resizing: Ensures your ads look great on any device.

This tool is all about democratizing ad creation, making it faster and more efficient for businesses of any size to produce compelling ads that resonate with their target audience. Whether you're looking to dive deep into ad creative design or seeking to streamline your ad production process, Adform Creative offers a robust suite of features to get you there.

Overview of Features

Here's what makes Adform Creative helpful:

  • User-Friendly Interface: It's super easy to use. You can just drag pictures and text around to make your ad look nice, no need to know any coding.
  • 10,000+ Ad Templates: There are thousands of designs ready to go. You can pick one and tweak it to make it fit your brand.
  • Dynamic Creative Optimization: You can make a bunch of different ads, and the system will automatically show the ones that people like the most.
  • Cross-Channel Support: You can make ads that work everywhere - on computers, phones, social media, and more.
  • Collaboration Tools: Your team can work on ads together, leave comments, and keep track of changes easily.
  • 75+ Integrations: It connects with lots of other tools you might be using, so you can see how your ads are doing without having to switch between apps.

User-Friendly Interface

The easy drag-and-drop system makes making ads a breeze, even if you're not a designer.

  • Drag-and-Drop Editor: Just move pictures, shapes, and text around until your ad looks right.

  • Asset Library: Keep all your logos and pictures in one place so you can grab them easily when you need them.

  • Style Presets: There are pre-set styles for text and colors that match your brand, so everything looks consistent.

  • Responsive Resizing: Your ads will automatically adjust to fit different screen sizes, so you don't have to make a bunch of different versions.

With these simple tools, anyone can make ads quickly. You don't have to wait for a designer or a tech expert to do it for you. This means you can get your ads out there faster and do more on your own.

Getting Started with Adform Creative

Setting Up Your Account

To start using Adform Creative, follow these steps:

  • Visit and click on "Request a Demo"
  • Fill in the sign-up form with your details like name, email, and information about your company.
  • You'll receive an email to confirm your sign-up and arrange a demo.
  • During the demo, the Adform team will show you around the platform and help you set up your account.
  • After your account is set up, you'll get your login details.

Before you sign up, make sure you have:

  • Your company's website address
  • An idea of how much you plan to spend on ads each month
  • What you want to achieve with your ads
  • Your brand's images, logos, and other design elements

Having this information ready will make the setup call go smoothly.

The Adform Creative dashboard is designed to be easy to use, so you can start making and managing ads right away.

Main Sections

  • Campaigns - Here, you can see how your ads are doing and make new ones.
  • Assets - This is where you upload and store things like pictures, videos, and logos.
  • Templates - Explore thousands of ready-made ad designs.
  • Reports - See how your ads are performing with charts on clicks, conversions, and more.

Key Features

  • Drag and drop - Add your design elements to ads easily.
  • Version control - Keep track of changes to your ads.
  • Comments - Work together with your team by leaving notes on designs.
  • Multi-language - Make ads in over 35 different languages.

The dashboard makes it simple for anyone to handle all parts of ad creation and management, even if you're not tech-savvy. It's got everything from making ads with a drag-and-drop system to tracking how well they're doing.

Designing Your First Ad with Adform Creative

Choosing the Right Template

When you're kicking off a new ad campaign with Adform Creative, picking a good template is your first step. Here's how to choose wisely:

  • Think about what you want your campaign to achieve and who you're talking to. Adform has templates made for different goals like getting more visitors, engaging people, etc. Choose one that fits what you're trying to do.

  • Look for templates by ad type (like display, video, social) or by your business area (like cars, shopping, travel). This helps you find designs made just for your needs.

  • Try templates that are popular among other users. The favorites often work well.

  • If your brand has a specific look, go for templates that are easy to tweak to match your colors and logo style.

  • Depending on your goal, like getting noticed or making sales, pick templates with either eye-catching designs or simple layouts that make your message clear.

  • Remember, you can always start with a template and change it a lot later. The idea is to make starting out faster.

Customizing Your Ad

After picking a template, making it yours is easy with Adform's simple drag and drop editor:

  1. Upload your pictures, logo, videos, etc., in the Assets section. You can drag and drop them or upload many at once.

  2. Click Edit on the template to start changing it.

  3. Swap the template's sample pictures with your own. Just drag your stuff over or use the side menu.

  4. Adjust the size or place of your items with the resize handles. Guides help you line things up right.

  5. Change any text by clicking it and then fixing the font, color, and style right there.

  6. For more changes, check the Elements tab on the left. Here, you can add shapes, buttons, or change the background.

  7. Click Save when you're done to keep your new ad. You might want to make a few versions to test out different looks.

With a few simple steps, you can turn a template into an ad that fits your brand perfectly.

Previewing and Testing

Before your ad goes live, it's smart to see how it looks in different places and test it out:

Preview Display
Check your ad in various sizes and see how it might look on different devices like phones or computers. Zoom in to look at the details.

Live Preview Hit the "eye" icon to see your ad in action. Make sure things like clicks are working.

Share for Feedback
Send a preview link to your team or others to get their thoughts.

Check Specs Use the Assets tab to make sure your pictures and videos are right for where you're posting your ad.

Performance Predictions Adform can guess how well your ad will do, like how many clicks it might get. Check this under the Predictions tab.

A/B Test Make a few different versions of your ad and see which one people like more.

Looking at your ad carefully before it goes out and testing different versions can help you make it even better. Use what you learn to improve your next ads.

Advanced Features

DCO Pro Integration

Adform Creative works really well with DCO Pro. This combo lets you make super-targeted ads that change based on who's looking at them. Here's what you can do:

  • Set up rules to show different ads to different kinds of people.
  • Change pictures, videos, and text in your ads to match who's seeing them.
  • Keep improving your ads based on how well they're doing.
  • Test different versions of your ads to see which one works best.
  • Get a clear view of how all your ads are performing, both the regular and the changing ones.

By using Adform Creative with DCO Pro, you get to make ads that really speak to each viewer, without having to do a ton of work for each version.

Ad Components and Settings

Adform Creative has a bunch of tools to help you make your ad exactly how you want it:

Core Components

  • Images - Add your own pictures, tweak them, and fit them just right.
  • Shapes - Drop in shapes and change their color, border, and more.
  • Text - Play with different fonts, colors, and styles.
  • Buttons - Make clickable buttons that look good and do what you need.

Advanced Settings

You can fine-tune each part of your ad, like where things go, how they move, what happens when someone clicks, and making sure it looks good on all devices. You can even connect your ad to live data so it stays up-to-date.

With these tools, you can get really specific about how your ad looks and works, so it grabs attention and gets clicks.

Product Retargeting and Dynamic Ads

Adform Creative lets you make ads that change based on real-time info, which is great for showing people things they're actually interested in:

Product Retargeting

  • Show people ads for things they looked at on your site but didn't buy.
  • Change your message based on what they did on your site.
  • Suggest products they might like.

Automated Creative Generation

  • Use info like product lists or special deals to make new ads on the fly.
  • Keep your ads fresh with new content without having to do it all by hand.


  • Use what you know about visitors to make your ads more relevant to them.

This way, your ads can do a better job of catching people's interest and turning them into customers, because they're all about what the viewer is into.


Best Practices for Creating Effective Ads with Adform Creative

Adform Creative makes it easy for anyone to make ads, but to really hit the mark with your audience, you need a bit of a plan. Here’s a straightforward guide to making ads that people will notice and act on with Adform Creative:

Research Your Audience and Goals

  • First, figure out who you’re talking to and what you want them to do. This helps you make ads that speak directly to them.
  • Learn what your audience likes, what problems they have, and what gets them excited. Use this info to make your ads feel personal.
  • Have clear goals like getting more website visits or selling more stuff. Keep an eye on these goals to see if your ads are working.

Design for Scannability

  • People usually only look at ads for a couple of seconds. Make sure they can get your main point quickly.
  • Use eye-catching colors and plenty of space. Keep your design simple so it’s easy to understand at a glance.
  • Try out different looks to see which one fits your brand best and catches people’s attention.

Personalize and Localize

  • Use Adform Creative to show ads that change based on who’s looking at them. This can make ads more interesting for each person.
  • Make ads that fit different places and languages. This can help your message feel more relevant to people from different backgrounds.

Collaborate and Continuously Optimize

  • Work together with your team, check how your ads are doing, and keep updating them.
  • Test different versions of your ads to see what works best. Stick with the approaches that meet your goals and connect with your audience.
  • Keep up with what’s popular and adjust your ads to stay fresh and engaging.

By doing a bit of homework, testing, and updating, Adform Creative can help you make ads that seem like they were made just for the person seeing them. Getting better at this over time means your ads will do a better job.


Adform Creative is all about making ad design simple, especially for folks who aren't tech experts. It's a tool packed with features that help any size business make ads more easily.

Here's what's great about it:

  • Drag and drop editor that's easy to use: Lets anyone quickly put together ads that look good, without needing to know how to code.
  • Over 10,000 ad templates: Offers a bunch of ready-to-go designs that you can tweak to suit your needs, whether it's for different goals, ad types, or industries.
  • Dynamic creative optimization: Tests out different versions of your ad to see which one people like best, then shows that one more.
  • Works everywhere: Makes sure your ads look good on all sorts of devices, like computers, phones, and in apps, as well as on social media.
  • Tools for working together: Makes it easier for teams to work on ads, share feedback, and keep everything organized in one place.
  • Connects with other platforms: Links up with over 75 other tools so you can see how your ads are doing without jumping between apps.
  • Supports lots of languages: Lets you make ads in more than 35 languages, which is great if you're reaching out to people in different parts of the world.

Adform Creative is designed to make ad creation straightforward for people who aren't familiar with tech, while also offering advanced options for those who need them. It's a smart choice for quickly making effective ads that can grab people's attention.

What is adform advertising?

Adform is a company that helps people run digital ads more easily. They offer tools for buying ads, tracking how well they're doing, and managing ad campaigns on the internet. Basically, they give you everything you need to make sure your online ads reach the right people and work well.

What is creative format in advertising?

A creative format is just the style or type of an ad that you see online or on your phone. There are many types, like:

  • Banner ads - These are the small ads you see at the top or side of websites.
  • Video ads - Short videos that play before or during other videos you watch online.
  • Native ads - Ads that look like they're part of the website or app you're using.
  • Interstitial ads - Big ads that pop up and take over the screen for a bit.
  • Rich media ads - Fun ads that might let you play a game or interact with them in some way.

Each type has its own size, shape, and way of grabbing your attention.

What is the difference between ad and ad creative?

  • An ad is the whole idea behind trying to sell you something or tell you about a product. It includes planning who to show the ad to, how much to spend, and what the ad should say.

  • Ad creative is the actual picture, video, or text that you end up seeing. It's the part of the ad that tries to grab your attention and make you interested.

So, the ad is the plan, and the ad creative is the thing you see.

What is ad creative design?

Ad creative design is all about coming up with and making the parts of an ad that you see or hear. This includes:

  • Thinking of cool ideas.
  • Making pictures or videos.
  • Writing words that make you want to learn more.
  • Choosing the right music or sounds.
  • Making sure the ad looks good everywhere, like on your phone or computer.

The goal is to make something that catches your eye and tells you something interesting about a product or brand.

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