[1] https://ppl-ai-file-upload.s3.amazonaws.com/web/direct-files/9081514/61147b93-a1f7-4d72-946f-9331ec8b3224/Video KeyWords - Sheet1.csv

Video marketing keywords are crucial for optimizing your videos and improving visibility on YouTube and search engines. This guide covers the top video marketing keywords and tools to help you:

• Increase Video Visibility: Optimize with relevant keywords to make your videos more discoverable in searches.
• Reach Your Target Audience: Use keywords to connect with viewers actively seeking content like yours.
• Boost Engagement: Understand audience interests through keywords to create more engaging videos.
• Improve SEO: Proper keyword usage can boost your video's ranking in YouTube and Google search results.

Related video from YouTube

Top Video Marketing Keywords

CategoryKeywordsGaminggaming, gameplay, walkthroughs, game reviewsBeautymakeup tutorials, beauty tips, skincare routinesFitnessworkout videos, exercise routines, fitness motivationCookingrecipe videos, cooking tutorials, food hacksTechnologytech reviews, gadget unboxings, how-to guides

Keyword Research Tools

ToolKey FeaturesYouTube AutocompleteSuggests popular and relevant keywordsGoogle TrendsShows rising searches and related topicsTubeBuddyProvides keyword scores, auto-suggestions, and competition analysisVidIQOffers keyword scores, tag auto-complete, and related searchesAhrefs Keywords ExplorerAnalyzes keyword search volume, competition, and content gapsKeywordtool.ioProvides search volume, competition data, and Amazon keyword researchGoogle Ads Keyword PlannerSuggests relevant keywords and shows search volume and trendsAnswer the PublicFinds questions and keywords your audience is searching forHyperSuggestOffers keyword organization, rank tracking, and detailed metricsKeywords EverywhereShows search volume, cost per click, competition level, and trends

Use these keyword research tools and strategies to optimize your video titles, descriptions, and tags for better visibility and engagement.

Key Benefits of Using Video Marketing Keywords

• Increased visibility: Optimizing with relevant keywords makes your videos more discoverable in YouTube searches.
• Targeted audience reach: Keywords allow you to connect with viewers actively seeking content like yours.
• Better engagement: Understanding your audience's interests through keywords helps create more engaging videos.
• Improved SEO: Proper keyword usage can boost your video's ranking in YouTube and Google search results.

How to Use This Guide

This guide is divided into two main sections:

1. Top Video Marketing Keywords
   • We'll cover popular keywords across various categories like gaming, beauty, fitness, and more.
   • Use these keywords to optimize your video titles, descriptions, and tags.
2. Keyword Research Tools
   • We'll introduce useful tools for finding relevant keywords for your niche.
   • These tools can help you identify high-volume, low-competition keywords.

Whether you want to grow your YouTube channel or promote a business, this guide will equip you with the knowledge to leverage video marketing keywords effectively.

1. YouTube Autocomplete

YouTube Autocomplete is a handy tool for finding popular keywords related to your topic. When you start typing a search on YouTube, it suggests relevant keywords that people are searching for. These suggestions can help you understand what your audience is interested in and optimize your video titles, descriptions, and tags.

Search Volume

The keywords suggested by YouTube Autocomplete have a high search volume, meaning many people are searching for them. Using these keywords can increase your video's visibility and reach more viewers.

Relevance

The suggested keywords are closely related to your search query, ensuring they are relevant to your content. This helps you create videos that appeal to your target audience and increase engagement.

Competition Level

While the suggested keywords may be competitive, they also provide an opportunity to rank for popular searches. By optimizing your videos with relevant keywords, you can outrank competitors and reach a larger audience.

Unique Features

YouTube Autocomplete offers several unique features that make it an effective keyword research tool:

• Long-tail keywords: It suggests more specific, less competitive long-tail keywords related to your niche.
• Related keywords: It provides keywords related to your search query, allowing you to create highly relevant content for your audience.

AdvantagesDisadvantages- High search volume- Can be competitive- Relevant keywords- May require additional research- Opportunity to rank for popular searches- Suggests long-tail and related keywords

YouTube Autocomplete is a simple yet powerful tool for finding popular and relevant keywords to optimize your videos and reach your target audience.

2. Google Trends

Google Trends is a tool that shows what people are searching for on Google and YouTube. It helps you find popular keywords related to your topic. Using these keywords can make your videos easier to find and reach more viewers.

Search Volume

Google Trends shows how often people search for different keywords. It lets you see which keywords have a high search volume, meaning many people are searching for them. Using these popular keywords can increase the visibility of your videos.

Relevance

The keywords suggested by Google Trends are closely related to what you search for. This ensures the keywords are relevant to your video content, helping you create videos that appeal to your target audience and get more engagement.

Unique Features

Google Trends has some unique features that make it useful for keyword research:

• Rising searches: It shows you keywords that are currently trending and gaining popularity.
• Related topics: It suggests related keywords and topics that can help you create highly relevant content for your audience.
• Geographic interest: It allows you to see where searches are coming from, so you can target specific regions and audiences.

Using these features, you can understand what your audience is interested in and create content that resonates with them.

AdvantagesDisadvantages- High search volume- Keywords can be competitive- Relevant keywords- May need additional research- Opportunity to rank for popular searches- Shows rising searches and related topics- Allows targeting specific regions

Google Trends is a valuable tool for finding popular and relevant keywords to optimize your videos and reach your target audience.

3. TubeBuddy

TubeBuddy is a browser extension and mobile app made to help YouTube creators improve their videos' search rankings and views. Its Keyword Explorer tool provides useful data on keyword research, competition, and optimization.

Search Volume

The Keyword Explorer shows how often people search for keywords on YouTube. This lets creators use high-volume keywords to reach more viewers searching for that content.

Relevance

The tool suggests keywords closely related to the video topic. Using relevant keywords helps videos rank higher in search results and reach the right audience.

Competition Level

The Keyword Explorer analyzes how competitive each keyword is. Creators can then target less competitive keywords for better ranking opportunities.

Key Features

TubeBuddy's Keyword Explorer offers unique features:

• Auto-suggestions: Lists related keywords and phrases to optimize titles, descriptions, and tags.
• Score analysis: Rates keyword optimization, competition level, and search volume.
• Related searches: Suggests additional keywords and topics to expand the strategy.

AdvantagesDisadvantagesShows high search volume keywordsMay need extra researchSuggests relevant keywordsCompetition analysis may not be 100% accurateUnique auto-suggestion and scoring featuresHelps optimize videos for better rankings

The Keyword Explorer gives YouTube creators valuable insights to optimize their videos using the right keywords and improve search performance.

4. VidIQ

VidIQ is a tool made to help YouTube creators improve their videos' search rankings and views. Its keyword research feature gives useful data to optimize videos.

Search Volume

VidIQ shows how often people search for keywords on YouTube. Creators can use high-volume keywords to reach more viewers searching for that content.

Relevance

The tool suggests keywords closely related to the video topic. Using relevant keywords helps videos rank higher in search results and reach the right audience.

Competition Level

VidIQ analyzes how competitive each keyword is. Creators can then target less competitive keywords for better ranking opportunities.

Key Features

VidIQ offers unique features:

• Keyword score: Rates keyword optimization, competition level, and search volume.
• Related searches: Suggests additional keywords and topics to expand the strategy.
• Tag auto-complete: Provides keyword suggestions as you type, making it easier to optimize video tags.

AdvantagesDisadvantagesShows high search volume keywordsMay need extra researchSuggests relevant keywordsCompetition analysis may not be fully accurateUnique features like keyword score and tag auto-completeHelps optimize videos for better search performance

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5. Ahrefs Keywords Explorer

Ahrefs Keywords Explorer is a tool that helps creators find popular keywords to use in their video titles and tags. This can improve the videos' rankings in Google and YouTube search results.

Search Volume

The tool shows how many people search for specific keywords. Creators can use keywords with high search volumes to reach more viewers.

Relevance

Ahrefs Keywords Explorer suggests keywords closely related to the video topic. Using relevant keywords helps videos rank higher in search results and reach the intended audience.

Competition Level

The tool analyzes how competitive each keyword is. Creators can target less competitive keywords for better ranking opportunities.

Key Features

Ahrefs Keywords Explorer offers these features:

• Keyword score: Rates keywords based on search volume, competition, and optimization.
• Related searches: Suggests additional keywords and topics to expand the strategy.
• Content gap analysis: Identifies gaps in content and suggests new content ideas.

AdvantagesDisadvantagesShows high search volume keywordsMay need additional researchSuggests relevant keywordsCompetition analysis may not be fully accurateUnique features like keyword score and content gap analysisHelps optimize videos for better search performance

6. Keywordtool.io

Keywordtool.io is a powerful tool that helps find relevant keywords for video titles and tags. This improves video rankings in Google and YouTube search results.

Search Volume

The tool shows how many people search for specific keywords. Use keywords with high search volumes to reach more viewers.

Relevance

Keywordtool.io suggests keywords closely related to the video topic. Relevant keywords help videos rank higher in search results and reach the intended audience.

Competition Level

The tool analyzes how competitive each keyword is. Target less competitive keywords for better ranking opportunities.

Key Features

Keywordtool.io offers these features:

• Amazon keyword research: Provides data on Amazon search volume, trends, costs, competition, and more.
• Export options: Allows exporting keyword research data for further analysis.
• Negative keyword filtering: Helps exclude unwanted keywords from research.

AdvantagesDisadvantagesProvides search volume and competition dataMay require additional researchSuggests relevant keywordsLimited free version featuresOffers unique features like Amazon keyword researchHelps optimize videos for better search performance

7. Google Ads Keyword Planner

Google Ads Keyword Planner is a tool that helps you find relevant keywords for your video titles and tags. Using the right keywords can improve your videos' rankings in Google and YouTube search results.

Search Volume

The tool shows how many people search for specific keywords. You can use keywords with high search volumes to reach more viewers.

Relevance

Google Ads Keyword Planner suggests keywords closely related to your video topic. Using relevant keywords helps your videos rank higher in search results and reach your intended audience.

Competition Level

The tool analyzes how competitive each keyword is. You can target less competitive keywords for better ranking opportunities.

Key Features

Google Ads Keyword Planner offers these features:

• Keyword ideas: It generates a list of relevant keywords based on your input.
• Search volume and trends: It provides data on search volume, trends, and competition.
• Ad group organization: It helps organize keywords into ad groups for better campaign management.

AdvantagesDisadvantagesShows search volume and competition dataMay require additional researchSuggests relevant keywordsLimited free version featuresOffers ad group organizationHelps optimize videos for better search performance

Google Ads Keyword Planner is a valuable tool for video creators. It provides insights into search volume, competition, and relevance. By using this tool, you can optimize your video titles and tags to reach a wider audience and improve your video's ranking in search results.

8. Answer the Public

Answer the Public is a tool that helps you find keywords and questions your audience is searching for online. It uses search engine data to provide a list of search queries related to your topic.

Search Volume

Answer the Public doesn't show search volumes, but you can paste the keyword ideas into Ahrefs' free keyword generator to estimate the search volume.

Relevance

This tool is great for finding relevant keywords and questions your audience is asking. It categorizes the results into questions, prepositions, and comparisons, making it easy to identify content gaps and opportunities.

Key Features

Answer the Public offers some unique features:

• Visualization: It provides a visual representation of the keyword ideas, making it easy to identify relationships between keywords.
• Compare: This feature allows you to compare keywords and identify gaps in your content.

AdvantagesDisadvantagesProvides relevant keyword ideasDoesn't show search volume dataOffers a unique visualizationLimited free version featuresHelps identify content gapsEasy to use

Overall, Answer the Public is a valuable tool for video creators who want to understand what their audience is searching for online. It provides relevant keyword ideas and helps identify content gaps, making it a useful addition to your keyword research toolkit.

9. HyperSuggest

HyperSuggest is a keyword research tool that helps you find the best keywords for your SEO and PPC campaigns. With its large database and advanced algorithms, it provides valuable insights into keyword data, competitor rankings, and trending Google searches.

Search Volume

HyperSuggest offers access to a database containing 220 million keywords. It provides fresh content ideas tailored to enhance your website content. Additionally, it uncovers long-tail keywords that can potentially improve your search engine rankings.

Relevance

HyperSuggest helps you stay informed about your competitors' rankings and strategies, allowing you to refine your own keyword targeting and content creation. It assists in understanding your website visitors by uncovering the questions they have related to your niche.

Key Features

HyperSuggest offers an AI-driven algorithm that allows you to easily organize long-tail keyword lists into semantic clusters. It also provides a rank tracking system that allows you to monitor your Google rankings in real-time. Furthermore, HyperSuggest offers access to important metrics for each keyword, including:

MetricDescriptionSearch VolumeThe number of times a keyword is searched forHistoric DataPast search volume trends for the keywordCost per Click (CPC)The average cost for an ad click on the keywordCompetitionThe level of competition for the keywordEstimated ImpressionsThe estimated number of times an ad may be shownDifficultyThe difficulty level in ranking for the keyword

Overall, HyperSuggest is a useful tool for video creators who want to optimize their SEO and PPC campaigns. It provides relevant keyword ideas, helps identify content gaps, and offers unique features that make it a valuable addition to your keyword research toolkit.

10. Keywords Everywhere

Keywords Everywhere is a browser extension that helps you find the right keywords for your videos and online content. It provides useful data on search volumes, competition levels, and trending searches.

Search Volume

This tool gives you access to a large database of keywords. It suggests keyword ideas that can help improve your search rankings. It also finds long-tail keywords that are more specific and less competitive.

Relevance

Keywords Everywhere shows you the keywords your competitors are using. This helps you create content that targets the same audience. It also reveals the questions people are asking related to your topic, so you can make more relevant videos.

Competition Level

The tool analyzes how difficult it is to rank for each keyword. This competition level metric helps you choose keywords that are easier to target and have a better chance of ranking.

Key Features

Keywords Everywhere offers some unique features:

FeatureDescriptionSearch Insights WidgetShows search volume, cost per click, competition level, and trend data for each keyword.Credits SystemYou only pay for the data you need, making it cost-effective.

Overall, Keywords Everywhere is a useful tool for finding the right keywords to optimize your videos and online content. Its user-friendly interface and accurate data make it a valuable addition to your keyword research toolkit.

Other Keyword Research Tips

1. Use YouTube's Autocomplete Feature

When you start typing a keyword into YouTube's search bar, it suggests related searches. These suggestions can give you ideas for keywords to target in your video titles, descriptions, and tags.

2. Analyze Your Competitors

Look at your competitors' video titles, descriptions, and tags to see what keywords they're using. This can help you identify patterns and opportunities for targeting similar keywords.

3. Use Long-Tail Keywords

Long-tail keywords are more specific phrases with lower search volumes but less competition. Targeting these can help your videos rank higher in search results and attract more relevant viewers.

4. Use Keyword Research Tools

Tools like Ahrefs, SEMRush, and Keywordtool.io can provide data on search volumes, competition levels, and keyword suggestions related to your topic.

5. Optimize Video Titles and Descriptions

Include relevant keywords in your video titles and descriptions to improve visibility in search results. Keep titles and descriptions clear, concise, and descriptive.

6. Use Tags Strategically

Use relevant keywords as tags to help YouTube understand your video's content. Avoid over-tagging or using irrelevant tags.

Other Tips

TipDescriptionAnalyze Search SuggestionsLook at the suggestions that appear when you start typing a keyword into search engines. These can reveal popular related searches.Check Trending VideosExamine the titles and tags of trending videos in your niche for keyword ideas.Use Google TrendsThis tool can show you rising keyword trends and popular searches related to your topic.Monitor YouTube CommentsPay attention to the language and phrases your viewers use in comments to identify potential keywords.Combine KeywordsTry combining different relevant keywords to create more specific, long-tail phrases.

Effective keyword research is crucial for optimizing your videos and reaching your target audience. By using a combination of these tips and tools, you can identify the most relevant and valuable keywords for your video marketing strategy.

Summary

Using the right keywords for your YouTube videos is crucial for success. By including relevant keywords in your video titles, descriptions, and tags, you can:

• Increase your videos' visibility in search results
• Drive more views from your target audience
• Attract viewers actively searching for content like yours

Experiment with different keywords and techniques to find what works best. Continuously monitor your keyword strategy's performance and adapt as needed based on trends.

Effective keyword research helps you identify valuable keywords for optimizing your videos. Use a combination of the tips and tools mentioned, such as:

• YouTube's autocomplete feature
• Competitor analysis
• Long-tail keyword targeting
• Keyword research tools (e.g., Ahrefs, SEMRush, Keywordtool.io)

TipDescriptionOptimize titles and descriptionsInclude relevant keywords for better visibility in search results. Keep titles and descriptions clear and concise.Use tags strategicallyUse relevant keywords as tags to help YouTube understand your video's content. Avoid over-tagging or irrelevant tags.Analyze search suggestionsLook at the suggestions that appear when typing keywords into search engines for popular related searches.Check trending videosExamine the titles and tags of trending videos in your niche for keyword ideas.Use Google TrendsThis tool shows rising keyword trends and popular searches related to your topic.Monitor YouTube commentsPay attention to the language and phrases your viewers use in comments to identify potential keywords.Combine keywordsTry combining different relevant keywords to create more specific, long-tail phrases.

In the ever-changing YouTube landscape, staying up-to-date with the latest keyword trends and best practices is vital. By following the guidelines outlined, you'll be well on your way to creating a successful video marketing strategy that drives results.

FAQs

Which keyword gets the most searches on YouTube?

According to recent data, these are the top 4 most searched keywords on YouTube:

RankKeywordSearches (in Millions)1bts16.722pewdiepie16.503asmr14.664billie eilish13.80

The most popular keywords can change over time. It's important to stay updated with the latest trends and use keyword research tools to optimize your video content effectively.

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