UGC videos from real creators or AI avatars, cut for paid social.
A UGC video looks like a customer filmed it: a phone, a face, the product in hand. Brands run them as Meta and TikTok ads.
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UGC videos are short, creator-style videos of a person using or talking about a product, filmed to look like everyday social posts. Brands run them as ads, often from the creator's own account through Meta partnership ads or TikTok Spark Ads. A paid or gifted creator must disclose it, ideally inside the video.
- Shoot vertical, 9:16. TikTok advises making the point in the first three seconds and the hook within six.
- On Instagram Reels ads, Meta asks you to keep the top 14% and the bottom 35% of the frame clear of text and logos.
- A paid or gifted creator has to say so in the video. "#ad" and "Sponsored by" work, and "#partner" alone doesn't.
- QuickAds runs both kinds: real creators found and briefed through our influencer agent, and AI avatar videos made in the software.
Last updated · QuickAds Editorial Team
What are the types of UGC videos? Four kinds, with an example of each.
Each kind answers a different doubt. A review answers whether it works, and an unboxing answers what's in the box.
A creator says what they use it for and what surprised them. Example: "I make pour-over every morning, and the spout is the reason."
What's in the box and how it looks out of the packaging. Example: the lid, the base and the first fill, in one take.
The product doing its job up close, with the creator talking over it. Example: a slow pour, shot from the side.
A face reacting to the product, cut to open an ad. Example: a raised eyebrow as the kettle boils fast.
Generated- Vertical 9:16, with the captions in the middle of the frame.
- On Reels ads, the top 14% and the bottom 35% stay clear of text and logos.
- The disclosure sits in the video itself, at the start.
TikTok's creative advice on hooks, vertical video and creator-style content. Source Meta's Reels ad specs and safe zone. Source
How do you make UGC videos for ads? Four steps, from the brief to the ad.
Write the brief first, then choose who's in it: a creator who posts it, a creator who films it, or an avatar.
Write the brief
One product, one doubt to answer and one opening. Give the creator the points to cover, and let them say it their way.
A script read word for word, which sounds like an ad within two seconds.
Software: the video agent takes a script and your product images and drafts a creator-style ad from them.
Our team: our strategists write briefs from what your buyers say in reviews and comments.
Find the creator
Choose a creator who films and posts to their own audience, one who films only, or an AI avatar.
Weeks of DMs, rate sheets in five formats, and a creator who goes quiet after the product ships.
Software: the influencer agent searches creators on Instagram, YouTube and TikTok and negotiates by DM and email.
Our team: by default, our team runs the coordination, the production and the revisions with each creator.
Make the takes
Real creators film on their phones and upload to a private portal. AI avatars render in the software, several takes at a time.
One video per creator, and no second take when the opening doesn't land.
Software: video agent ads of 4 to 300 seconds from a script and product images, avatar and talking clips of 4 to 10 seconds, and reaction batches of up to 24 clips from eight references.
Our team: creators upload to a private portal, and our team checks each video against the brief.
Cut for the placement and disclose
Vertical 9:16, captions on, key text clear of the platform's buttons, and a disclosure in the video whenever the creator was paid.
One cut runs on every placement, with the caption under the like button and the #ad in the description only.
You: run creator posts as Meta partnership ads or TikTok Spark Ads, with the creator's permission.
Our team: we cut a version for each placement and keep the text inside the safe zones.
What makes a UGC video fail as an ad? Six problems and the fix for each.
Most of these show in the first three seconds, which is where TikTok tells advertisers to make the point.
| Problem | Why it happens | The fix |
|---|---|---|
| A slow open | The creator introduces themselves first | Fix it by opening on the product or the result and saving the intro |
| It sounds like an ad | The script gets read word for word | Fix it with talking points and the creator's own words |
| Text under the buttons | The cut ignores the placement's safe zone | Fix it by keeping the top 14% and bottom 35% clear on Reels ads |
| No disclosure in the video | The #ad sits only in the caption | Fix it with a clear spoken or on-screen disclosure at the start |
| An avatar posing as a customer | The script claims an experience nobody had | Fix it by keeping avatar scripts to product facts, never a made-up testimonial |
| One take | Nobody planned a second opening | Fix it by asking for three openings, or rendering several avatar takes |
The FTC's rules for paid endorsements, read on October 21, 2026. Source
What people ask about UGC videos.
What is a UGC video?
A UGC video is a short, creator-style video of a person using, unboxing or talking about a product, filmed to look like an everyday social post. UGC stands for user-generated content. Brands pay creators to make them and run them as ads on Meta and TikTok, often from the creator's own account, so the ad keeps the creator's voice.
What are the types of UGC videos?
The common kinds are the talking review, the unboxing, the product demo and the reaction. Each answers a different doubt: whether it works, what's in the box, how it's used. Brands usually test several kinds for one product, each with a few different openings.
How to make UGC videos?
Write a short brief: the product, the one doubt the video answers and the points to cover. Send the product to a creator who films vertically on a phone in their own words, or render the video with an AI avatar. Open on the product in the first three seconds, add captions, and put a disclosure in the video if the creator was paid.
Do UGC videos need an #ad disclosure?
Yes, when the creator was paid, gifted the product or has any other connection to the brand. The FTC says the disclosure must be clear, and putting it in the video itself, spoken, on screen or both, gives it the best chance; a mention in the description alone is unlikely to be enough. "#ad", "Ad:" and "Sponsored by" work. "#partner", "#ambassador" or "Gifted" alone don't, and the brand shares the responsibility.
What size should UGC videos be for ads?
Vertical, 9:16. Meta lists 1440 by 2560 pixels for Instagram Reels ads and asks you to keep the top 14% and bottom 35% of the frame clear of text and logos. TikTok recommends 9:16 at 720p or higher, with sound. Keep the product and any captions in the middle of the frame so the buttons don't cover them.
Can AI make UGC videos?
Yes, an AI UGC video is a UGC style video presented by an avatar. On QuickAds software, the video agent drafts creator-style ads of 4 to 300 seconds from a script and product images, avatar clips run 4 to 10 seconds, and a reaction batch makes up to 24 short clips from eight references. Keep avatar scripts to product facts, since a fake testimonial misleads buyers. For real opinions and a real audience, our influencer agent finds and briefs creators.
Creators and avatars, briefed and cut for paid social.
QuickAds is a performance creative company that runs the whole chain: creative intelligence, creative strategy, creative production, influencer marketing and campaign management. UGC videos sit where influencer marketing meets production. Start with what UGC is, or see what creators charge on UGC rates.