Amazon infographics · secondary listing images

Amazon infographics that read at thumbnail size.

An infographic is a secondary listing image that explains the product with a few words and callouts. Many shoppers see it on a phone first.

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Amazon · Shopify · paid social
In short

An Amazon product infographic is a secondary listing image that pairs the product with short text: its features, dimensions, materials or setup steps. Amazon's bans on text, logos and graphics are written for the main image, so infographics go in the slots after it. Each one should make a single point that reads on a phone screen.

Key takeaways
  • Text belongs on secondary images only. The main image stays on pure white with nothing added.
  • One point per image: a dimension, a material or a step. Six claims on one slide can't be read at thumbnail size.
  • Amazon's public guidance on text in secondary images is thin, and some staff replies say no added text at all. Check your category's style guide first.
  • QuickAds lays out infographics as a managed service. The software makes the product images they start from.

Last updated · QuickAds Editorial Team

The four kinds

What should an Amazon product infographic show? One point per image, in four common shapes.

Amazon staff describe secondary images as close-ups, other angles, size comparisons and usage instructions. Infographics carry the ones that need words.

01
Dimensions
Size and fit

The product with its measurements drawn on, or beside something of known size.

02
Features
Callouts

Three or four short labels pointing at the parts that matter, each a few words long.

03
Materials
Close up

A crop of the surface with the material named, so the texture shows at phone size.

04
How to use
Steps

Three numbered frames, one action each, for products that need setting up.

One infographic · full size and as a thumbnail
The same black gooseneck kettle cut out and placed on a pure white background, filling 85% of the frameGenerated stand-in
Holds 1 LSteel insideGas and induction
The same black gooseneck kettle cut out and placed on a pure white background, filling 85% of the frameGenerated stand-in
Holds 1 LSteel insideGas and induction
Thumbnail
The base is a generated stand-in of an invented kettle, cut out on white. The callouts are laid out by hand, as our team does
  • One point per callout, in four words or fewer.
  • Clear space for the words, kept off the product itself.
  • Checked at thumbnail size, since that's how most shoppers first see it.
Before you design. Some Amazon staff replies say listing photos must not carry added text or graphics, without separating the main image from the rest. Check the style guide for your category, then keep the text short and off the product itself.

What secondary images can show, from Amazon staff. Source A staff reply that allows no added text. Source

How it works

How do you make Amazon infographics? Four steps, from the point to the file.

Good infographic design starts with the point, before any layout. If the point needs more than a line, it needs two images.

Step 1 of 4
01

Choose one point per image

List what shoppers ask before they buy: the size, the material, what's in the box, how it works. Give each one its own image.

How it usually goes

One busy image lists every feature at once, and none of them can be read on a phone.

With QuickAds

Our team: we draft the points from your reviews, questions and bullets, and you approve them.

Creative strategy
Points · example
Image 2Holds 1 L
Image 3Stainless steel inside
Image 4Works on gas and induction
Image 5Three steps to pour
02

Make the base image

Each infographic starts from a clean product image with room left for the words.

How it usually goes

Text gets laid over a busy lifestyle photo, and the words disappear into the background.

With QuickAds

Software: product scenes and clean cutouts from one photo, in 10 aspect ratios on the standard setting.

Our team: we make the base with clear space where the callouts will go.

Creative production
Base · example
ProductCutout, left of center
SpaceRight third clear
ShapeSquare
03

Lay out the words

Big type, few words, strong contrast. Check it at the size of a phone thumbnail before you sign it off.

How it usually goes

The callouts get set on a desktop screen and shrink to nothing in the mobile gallery.

With QuickAds

Our team: we lay out the callouts in your brand's fonts and colors and check each one at phone size. The software has no infographic generator, so this step is done by people.

Creative production
Type check · example
Words per calloutFour or fewer
ContrastDark on light
Checked atPhone thumbnail
04

Check the claim, then upload

Every number on the image has to match the bullets, the description and the product itself.

How it usually goes

The image says 1.2 L, the bullets say 1 L, and a review points it out.

With QuickAds

You: upload the images to the listing in Seller Central.

Our team: a person checks every figure against your product data before the files reach you.

Human review
Claim check · example
CapacityMatches the bullets
DimensionsMatches the spec
MaterialsMatches the label
At a glance

What makes an Amazon infographic hard to read? Six problems and the fix for each.

Most of these show only at phone size, so check every image there before upload.

Six common problems with Amazon listing infographics, with why each happens and how to fix it.
ProblemWhy it happensThe fix
Too many wordsEvery feature gets squeezed onto one imageFix it with one point per image and four words per callout or fewer
Text on a busy photoThe base image has no clear spaceFix it by starting from a cutout or a plain background with room for text
Text on the main imageThe infographic gets uploaded in the first slotFix it by keeping the pure-white image first and the infographics after
Numbers that disagreeThe image was made before the spec changedFix it by checking every figure against the current bullets before upload
Type too smallThe layout was approved on a desktop screenFix it by reviewing every image at thumbnail size on a phone
Another brand namedA "compared to" panel names a rivalFix it by comparing your own sizes or models instead

Amazon's guidance on secondary images comes from Amazon staff replies in the Seller Forums, read on October 21, 2026. Image sizes are from Amazon's product photo guide. Source

Questions

What people ask about Amazon infographics.

What is an Amazon infographic?

An Amazon infographic is a secondary listing image that pairs the product with short text, such as its dimensions, materials, features or setup steps. It sits after the main image, which must stay on pure white with no text. A good infographic makes one point and reads on a phone, where many shoppers first see the listing.

How do you make an Amazon infographic?

Pick one point, such as a dimension or a material, and start from a clean product image with room for text. Add a short headline and a few callouts in large type with strong contrast. Check it at phone thumbnail size, make sure every figure matches the bullets, then upload it as a secondary image in Seller Central.

How to add infographics to an Amazon listing?

Infographics upload like any other listing image: open the product in Seller Central, go to its images and add them in the slots after the main image. Selling through FBA doesn't change the process. Keep the pure-white image first, since the text rules apply to the main image, and check your category's style guide before you upload.

Can you put text on Amazon product images?

On the main image, no: Amazon's rules ban text, logos, graphics and watermarks there. Secondary images are where sellers put dimensions, features and steps. Amazon's public guidance on text in secondary images is thin, and some staff replies say listing photos shouldn't carry added text at all, so check your category's style guide before you design.

What size should an Amazon infographic be?

The same as any listing image: the longest side between 500 and 10,000 pixels, with 1,000 or more so shoppers can zoom. A square image keeps the gallery even. Set the type large enough to read on a phone, since the image is scaled down in search results and in the gallery.

Does QuickAds make Amazon infographics?

Yes, as a managed service. Our team picks the points from your reviews and bullets, makes the base image, lays out the callouts in your fonts and colors, and checks every figure before the files reach you. The software makes the product images they start from, and has no infographic generator. You upload the files in Seller Central.

Next

Infographics that make one point and read on a phone.

QuickAds is a performance creative company that runs the whole chain: creative intelligence, creative strategy, creative production, influencer marketing and campaign management. Infographics are part of the production link, planned with the rest of your Amazon product photography and your A+ content.

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