Order of viewers instagram stories,Understand Your Audience: Decoding the Order of Viewers on Instagram Stories

June 21, 2024

Nitin is the CEO of quickads.ai with 20+ years of experience in the field of marketing and advertising. Previously, he was a partner at McKinsey & Co and MD at Accenture, where he has led 20+ marketing transformations.

Instagram's story viewer order can tell you a lot about your audience. Here's what you need to know:

  • First 50 views: Chronological order
  • After 50 views: Based on engagement

Key factors affecting viewer order:

  • Interactions with your account
  • Frequency of profile visits
  • Direct messages
  • Story reactions

Understanding viewer order helps you:

  • Identify active followers
  • Create targeted content
  • Improve customer relationships

To boost engagement:

  • Post quality content
  • Use interactive features
  • Share at optimal times
  • Post regularly


  • Only you can see who viewed your story
  • Instagram's algorithm may change

Use this knowledge to tailor your content and grow your Instagram presence.

Viewer Position What It Means
Top viewers Most engaged followers
Middle viewers Moderate engagement
Bottom viewers Least engaged or new followers

How Instagram shows story viewers

Instagram uses a system to decide who appears first on your Story viewer list. Let's break down how this works.

Basics of the Instagram system

The system aims to show you viewers who are most likely to engage with your content. Here's what it considers:

  • How much someone interacts with your account
  • Their history of engaging with your content
  • Their search history and online behavior

What affects viewer order

Several things can change the order of your Story viewers:

Factor Description
Recent interaction People who just engaged with your content may appear higher
Frequent interaction Those who often interact with your account may be higher on the list
Profile visits Regular visitors to your profile might show up higher
Direct messages People you've messaged may appear higher on your list

This system helps Instagram show you viewers who are most interested in your content. By understanding these factors, you can better grasp who's engaging with your Stories and why they might appear in a certain order.

Understanding the first 50 views

The first 50 views on your Instagram story are key to understanding how the system works. During this time, the order of viewers follows a simple rule based on when people watch your story.

Time-based order for early views

At first, Instagram shows viewers in the order they watched your story. This means:

  • People who watch your story first appear at the top of the list
  • The list order is based on who saw your story earliest

Change to engagement-based order

After 50 views, Instagram changes how it orders viewers. Now, it focuses on how much people interact with your content. This new order considers:

Factor Effect on viewer order
Likes Moves viewer higher
Comments Moves viewer higher
Direct messages Moves viewer higher

This change helps you see who's most interested in your content. It shows you the people who are more likely to engage with your stories.

Engagement factors in viewer order

Impact of likes and comments

Likes and comments affect where viewers appear on your list. People who like or comment on your stories are more likely to show up higher. This is because Instagram wants to show your stories to people who are more likely to interact with them.

Effect of direct messages

Direct messages (DMs) also change viewer order. If someone sends you a DM, they might appear higher on your list. This is because sending a DM shows they're interested in your content.

How story reactions matter

Story reactions, like emoji responses, can change viewer order. When someone reacts to your story, it shows they're interested. This can make them appear higher on your list.

Role of profile visits

Profile visits can affect viewer order too. When someone looks at your profile, it shows they're interested in your content. This can make them show up higher on your viewer list.

Factor Effect on viewer order
Likes and comments Moves viewer higher
Direct messages Moves viewer higher
Story reactions Moves viewer higher
Profile visits Moves viewer higher

Understanding these factors can help you see who's most interested in your content. This information can be useful for businesses and individuals who want to grow their Instagram presence.

Top viewers: What they mean

Defining top viewers

Top viewers are people who often show up first on your Instagram story viewer list. These are usually:

  • People who watch your stories a lot
  • Those who interact with your posts often
  • Friends, family, or followers who like your content

Reading top viewer patterns

Looking at your top viewers can help you understand your audience better. Here's what to look for:

What to check Why it matters
Likes and comments Shows they enjoy your posts
Direct messages Indicates they want to talk to you
Story reactions Proves they're watching your stories
Profile visits Suggests they're interested in you

By knowing who your top viewers are, you can:

  • Make content they'll like
  • Build better connections with them
  • Understand what your audience wants to see

Using viewer order for business

Finding active followers

Knowing your top viewers helps you spot your most active followers. These are people who:

  • Often watch your stories
  • Like and comment on your posts
  • Regularly check your profile

By understanding who these followers are, you can make content they'll enjoy. This can lead to more people engaging with your posts.

Focused marketing options

The order of your story viewers can help with marketing. Here's how:

Benefit How it helps
Identify top viewers See who's most interested in your content
Create targeted content Make posts that appeal to your main audience
Improve marketing campaigns Focus on what works for your top viewers

By using this information, you can make your marketing more effective and grow your brand.

Improving customer relationships

Understanding your top viewers can help you build better customer relationships:

Action Result
Recognize engaged followers Know who to focus on
Build stronger connections Create loyal customers
Encourage positive reviews Get more word-of-mouth marketing

Ways to increase story engagement

Making good content

To get more views on your Instagram Stories, focus on creating content people want to see. Use clear, bright photos and videos that fit your topic. For example, if you run a fitness page, share workout videos, healthy recipes, or before-and-after pictures.

Best times to post

Posting at the right time can help more people see your Stories. Look at when your followers are most active. Try posting at different times and see what works best for your audience.

Using interactive features

Use Instagram's story features to get people involved:

Feature How to use it
Polls Ask simple yes/no questions
Questions Ask open questions to start talks
Quizzes Make fun quizzes about your topic
Emoji sliders Use for ratings or feelings

These features make your stories more fun and help you learn what your followers like.

Posting regularly

Posting often helps keep people interested in your Stories. Make a plan for when you'll post and stick to it. This keeps your brand in people's minds and makes them more likely to look at your content. You could make different types of content for each day of the week to give your followers something to look forward to.


Privacy issues

Who sees your story viewers

When you post an Instagram story, only you can see who viewed it. Instagram keeps this information private. This means:

  • Your followers can't see who else watched your story
  • People who viewed your story can't see other viewers

Limiting who sees your stories

You can control who sees your stories:

Account Type Who Can See Your Stories
Public Anyone
Private Only approved followers

To further control who sees your stories:

  1. Use the "Hide Story From" feature
  2. Choose specific people you don't want to see your stories
  3. This also applies to live videos

This way, you can share your stories with the people you want while keeping others from seeing them.

Using story analytics

How to see story insights

To check your Instagram Story stats, you need a business or creator account. Here's how:

  1. Tap ☰ on your profile
  2. Go to "Settings and privacy"
  3. Find "Insights" (under "For professionals" for creator accounts)
  4. Select "Content You Shared" then "Stories"
  5. Look at your recent Stories or filter by reach or views
  6. Tap a Story to see its detailed stats

Key numbers to watch

Focus on these main stats for your Instagram Stories:

Stat What it means
Accounts reached How many different accounts saw your story
Views Total times your story was seen
Engagement Likes, comments, and saves on your story
Story completion Percentage who watched to the end
Drop-off points Where people stop watching

Improving content with data

Use your Story stats to make better content:

  • Make more of what works well
  • Try different types (videos, photos, Boomerangs)
  • Look at your best stories to see why they did well
  • Post when your audience is most active
  • Use what you learn to make stories people like more

Common myths about viewer order

Correcting wrong ideas

There are some wrong ideas about how Instagram shows Story viewers. Let's clear them up:

Myth Truth
Viewer order shows who watches most Not true. Many things affect the order
The order never changes False. The order can change often

Instagram looks at many things to decide the order, like:

  • How much people talk to you
  • If they send you messages
  • How they react to your Stories

What Instagram says officially

Instagram doesn't tell us exactly how it orders viewers. But they do say:

  • They want to show you content you'll like
  • People who talk to you more might show up first

This means if someone often likes or comments on your posts, they might be at the top of your viewer list.

Using viewer order to plan content

Making content for top viewers

Now that you know how Instagram shows viewers, you can make content your top viewers will like. These viewers already like your posts, so keep giving them good stuff. Look at what your top viewers like and make content about those things. This will make them keep watching your stories and stay high on your viewer list.

For example:

If top viewers like Make content about
Fashion New clothes or style tips
Food Recipes or restaurant reviews
Travel Trip ideas or travel hacks

Ask your viewers what they think about your content. This makes them feel important and more likely to keep watching.

Getting more engagement

To get more people to interact with your stories:

  1. Make good quality, fun content
  2. Use polls, quizzes, and questions to get people involved
  3. Ask for opinions in your captions
  4. Share behind-the-scenes stuff or special deals

Doing these things will make more people watch and interact with your stories. This can help grow your Instagram account.

Ways to get more engagement How it helps
Use polls and quizzes People like to share their thoughts
Ask for opinions Makes viewers feel heard
Share exclusive content Makes viewers feel special
Offer special deals Gives people a reason to watch

What's next for Instagram Story stats

Possible changes to the order system

Instagram might change how it shows story viewers in the future. They could look at new things to decide the order, such as:

Possible new factors What they mean
Watch time How long people watch your stories
Swipe-ups If people use links in your stories
Sound on/off If people listen to your stories with sound

Keeping up with these changes will help you use Instagram better for your business or personal account.

New tools to check story stats

New tools are coming out to help you understand your Instagram Stories better. These tools can:

  • Show you more about how your stories are doing
  • Help you know your audience better
  • Give ideas for making better content
What new tools might do How it helps you
Use AI to suggest content Gives you ideas for new stories
Track engagement automatically Saves time checking your stats
Compare your stories to others Shows how you're doing compared to similar accounts

As Instagram grows, these tools will become more important for making good stories and growing your account.


Now you know how Instagram shows Story viewers and how to use this info. Keep in mind that Instagram often changes how things work, so stay up-to-date.

Here's what understanding Story viewer order can do for you:

Benefit How it helps
Find top followers Make content they'll like
Get more views Post at good times and use fun features
Build connections Talk to people who comment and message you
Improve your posts Look at what works and make more of it

By using these ideas, you can make your Instagram posts work better for you or your business.

To sum up:

  • Look at who watches your Stories most
  • Post when people are online
  • Use polls and questions to get people talking
  • Check how your Stories do and make changes

If you do these things, more people will see and like your Instagram posts. This can help you grow your account or sell more products.


What does the order of Instagram story viewers mean?

The order of Instagram story viewers depends on two main things:

  1. For the first 50 views:

    • Viewers are listed in the order they watched your story
  2. After 50 views:

    • The order changes based on how much people interact with your account
Interaction type Effect on viewer order
Likes Moves viewer up
Comments Moves viewer up
Direct messages Moves viewer up

What does it mean when someone is at the top of your Instagram story views?

When someone is at the top of your story views, it usually means:

  • They often look at your content
  • They interact with your posts a lot
What it means What it doesn't mean
They like your content They're stalking you
They comment or message you They're always watching

Being at the top shows they're interested in what you share and take part in your Instagram community.

Related posts

Follow us on: