Leveraging Trends in Video Content: Strategies for Success

June 25, 2024

Nitin is the CEO of quickads.ai with 20+ years of experience in the field of marketing and advertising. Previously, he was a partner at McKinsey & Co and MD at Accenture, where he has led 20+ marketing transformations.

Video content is no doubt one of the most effective marketing strategies. The growing popularity of video content can significantly boost engagement and sales. Video content is more engaging and memorable than other forms of media. Statistics show that 80% of consumers are more likely to buy after watching a product video.

  1. Look at Popular Platforms: Platforms like YouTube, TikTok, and Instagram are great sources for trending videos.

  2. Use Tools: Tools like Google Trends can help you find trending keywords and topics.

  • Short-Form Videos: Quick, engaging videos that capture attention.

  • Live Streams: Real-time interaction with your audience.

  • Tutorials: Educational content that provides value to viewers.

  • Popular Themes and Challenges: Tap into what's currently resonating with audiences.

After getting ideas about trending videos, it doesn’t stop there. You can’t let your ideas die within you. You simply have to implement them, and that’s when Quickads comes in. Check out Quickads.ai to get started now.

Understanding the Power of Video Content

Videos captivate audiences, convey messages effectively, and boost engagement. Trending videos indicate a significant increase in video consumption, emphasizing the importance of video content in marketing strategies. Studies highlight that 80% of consumers are more likely to purchase after watching a product video, underscoring the necessity for businesses to integrate video content into their marketing strategies.

  1. Researching Popular Platforms: Utilize YouTube, TikTok, and Instagram to gain insights into current trends.

  2. Monitoring Influencers and Competitors: Analyze content from industry leaders and influencers to identify successful strategies and emerging trends.

  3. Utilizing Trend Analysis Tools: Use tools like Google Trends, BuzzSumo, and social media analytics for data-driven insights into trending topics and keywords.

  • Content Formats and Styles: Experiment with short-form videos, live-streaming, vlogs, tutorials, and interactive content.

  • Thematic Trends: Explore popular themes, challenges, and seasonal content.

  • Technical and Production Trends: Embrace emerging video creation techniques.

Let’s say you’ve discovered a trending video format. How do you quickly follow this trend? You recreate it for your brand, right? But here is where the real work lies—you could get caught up really fast because of the difficult nature of creating video content.

Well, Quickads has you covered. You can instantly recreate these trends in minutes using Quickads' AI-powered video creation feature. At Quickads, we challenge the slow video creation process by offering a faster, more affordable solution tailored to modern marketers' needs. Our AI-based solution enables businesses to produce high-quality video ads quickly and affordably. This transformation empowers e-commerce sellers, startups, marketing agencies, and creative strategists to stay ahead of the competition with timely and relevant content.

Quickads no doubt saves time and reduces costs while delivering high-quality video content that resonates with your target audience. Here is how Quickads help you ease the difficulty of following trends:

Analyzing Market Trends and Consumer Behavior:  Quickads leverages advanced AI algorithms to analyze market trends and consumer behavior. By constantly monitoring social media platforms, search engine queries, and consumer interactions, Quickads identifies emerging trends and hot topics. This allows businesses to discover winning ad ideas that resonate with their target audience. The platform provides actionable insights into what content is currently engaging consumers, enabling businesses to craft relevant and timely ads.

Creation: Bulk Creation of On-Brand Video Ads: Once the trending topics are identified, Quickads' AI technology steps in to streamline the ad creation process. The platform supports bulk creation of video ads, ensuring that all content is on-brand and consistent in quality. Users can input their brand guidelines, and Quickads' AI generates multiple variations of ads that align with the brand's voice and aesthetic. This process saves time and resources, allowing businesses to focus on strategic planning and creativity.

Deployment: Efficient Campaign Management: Quickads doesn't just stop at ad creation. The platform also facilitates efficient deployment of ad campaigns. By integrating with various social media and advertising platforms, Quickads ensures that your ads reach the right audience at the right time. The AI optimizes ad placements and targeting, maximizing reach and impact. Businesses can monitor the performance of their campaigns in real-time, making necessary adjustments to enhance effectiveness.

Speed and Efficiency: Traditional video creation processes can be slow and cumbersome. Quickads accelerates this process, enabling businesses to produce high-quality content quickly and stay ahead of the competition.

Cost-Effectiveness: By automating much of the content creation and deployment process, Quickads reduces the need for extensive manual labor and high production costs.

Getting Started With Quickads

While Quickads offers a vast array of benefits, you cannot access all of them at once if you don't get started. Here is how to get started:

Sign Up: Create or log in to your Quickads account with this link.

Upload Brand Assets: Ensure consistency in your video content by uploading your brand assets. Your brand assets include your brand logo, description of what you do, and URL to your website.

Create Ads: Use Quickads AI-driven platform to create bulk video contents based on top-performing ideas and concepts.

Launch Campaigns: Deploy your video contents across various platforms, track performance, and optimize for better results.

Measuring Success

Creating engaging video content is one thing, but understanding its success requires clear metrics. You need to keep track of the progress you're making compared to your competitors Top key performance indicators (KPIs) include:

  1. View Count: Indicates your content's reach and popularity.

  2. Watch Time: Measures how engaging your video is.

  3. Engagement Rate: Shows how well your content resonates with viewers.

  4. Click-Through Rate (CTR): Measures the effectiveness of your video's CTA.

  5. Conversion Rate: Indicates your video's impact on business goals.

  6. Audience Retention: Shows how well your video maintains viewers' interest.

  7. Social Shares: Extends the reach of your content.

  8. Comments and Feedback: Provides qualitative insights into audience perception.

By tracking these metrics, you can understand how your video content performs and identify areas for improvement.


For successful video content marketing, leveraging current trends is essential. This article has discussed how to identify trends, utilize them, and use Quickads to create trending video content. Quickads revolutionizes the video content creation process with its innovative AI-driven approach, helping businesses discover winning ad ideas, create bulk on-brand video ads quickly, and run campaigns efficiently. Our solution is designed to be faster, more affordable, and more effective than traditional methods. Let Quickads help you create scroll-stopping video content that drives engagement and conversions today.

Additional Resources

By Nitin Mahajan and Victor Oshimua

LinkedIn: Nitin Mahajan | LinkedIn: Victor Oshimua

Nitin is the CEO of quickads.ai with 20+ years of experience in the field of marketing and advertising. Previously, he was a partner at McKinsey & Co and MD at Accenture, where he has led 20+ marketing transformations.

Victor is a software developer and a technical content creator with experience in the area of artificial intelligence. He currently works as a content writer at QuickAds.

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