Automated Ads Smartly Simplify Ad Creation

March 17, 2024

Nitin is the CEO of with 20+ years of experience in the field of marketing and advertising. Previously, he was a partner at McKinsey & Co and MD at Accenture, where he has led 20+ marketing transformations.

Creating effective ads is a complex task, especially for small business owners who often struggle with design and copywriting. Automated ads offer a smart solution by simplifying ad creation through AI, making it easier for anyone to produce high-quality, engaging ads in various formats without needing specialized skills. Here's a quick overview:

  • Challenges in Ad Creation: Difficulty in design and copywriting, leading to ineffective ads.
  • The Solution: Automated ads platforms like use AI to handle design, copywriting, and optimization.
  • Benefits: Saves time and money, improves ad performance, and personalizes ads for better engagement.
  • Case Studies: Success stories from Under Armour and Deliveroo show significant improvements in ad performance.
  • Getting Started: Tips for beginning with automated ads, emphasizing ease of use and efficiency.

Automated ads smartly address the challenges of ad creation, offering a streamlined, effective way to reach and engage audiences.

Copywriting Difficulties

Writing the words for ads is just as hard. If you're not a writer, you might use words that are too vague or full of jargon that doesn't mean much to most people. Without clear and direct messages, your ad won't make people want to buy or take action.

Some common writing mistakes are:

  • Not focusing on what's in it for the buyer
  • Not talking directly to the people you want to reach
  • Using long, complicated sentences
  • Forgetting to tell people what to do next

Ads that focus on the message get twice as many clicks and sales. But 63% of small and medium businesses find writing good ads tough.

Confusion Over Best Formats

Knowing which type of ad to use and how to format it can also be confusing. People often pick the wrong kind of ad for what they're trying to do or where they're trying to show it. For example, using the wrong kind of video ad on YouTube or choosing ads that don't expand when they should.

Not knowing the best way to do things means wasting money on ads that don't work well. A study showed that 70% of businesses lost over 30% of their ad money because they chose the wrong type of ad.

The Solution: Automated Ads

Automated ads make it easier for businesses to create ads that work, without needing to be experts in design or writing. Websites like use AI to take care of the ad-making process, so anyone can make good ads in various styles. is a website powered by AI that helps users make high-quality ads in different styles, like images, videos, carousels, and stories, without needing any special skills.

Key Benefits

  • Automated
  • Making ads
  • Making ads better over time
  • AI-powered
  • Writing good ad text
  • Creating ads based on data
  • Multi-format
  • Image ads
  • Video ads
  • Carousel ads
  • Stories ads

With, you just need to provide some basic info about your business, who you want to reach, and what you want your campaign to achieve. The AI will then make several good ad options for you automatically. You can look at these options, choose the best ones, and then send them straight to places like Facebook and Instagram.

The website also makes your ads better by learning from data on how they're doing. tests different versions and figures out what works best to improve your results.

For writing the ad text, uses advanced AI to come up with messages that really speak to your audience, based on what's worked well in millions of other top ads.

On the design side, the AI makes eye-catching, brand-right ads using your pictures, logos, and brand style. You get many ad styles like pictures, videos, carousels, and even Stories that look great on phones. This saves a lot of time and effort compared to making ads by hand.

Overall, makes making ads easy for people who aren't experts, by doing everything with AI. It takes care of coming up with ideas, designing, writing, and more, while always getting better based on what the data says. This makes running ad campaigns easier and more effective than ever.

Case Studies

Under Armour Success

Under Armour used's smart automated ads to make their ad campaigns work better across the world. They connected their product catalog to their ads, making them more relevant and effective with less work.

Here's what happened:

  • Ads became 15% more likely to be clicked on because they were made to fit local tastes
  • It cost 10% less to get someone to click on an ad because the system got smarter at deciding how much to pay for ad space
  • They started advertising in 5 new countries in just 2 months, without needing more people to help

By using automated ads, Under Armour managed to reach the right people more easily. The system learned and got better at picking ads and pricing over time, which helped save time for the marketing team.

Deliveroo's Hyperlocal Targeting

Deliveroo turned to for help in making ads that were just right for different areas. The system used lots of images and text options to automatically make ads that spoke to people's local tastes.

The results were great:

  • 25% more people took action because the ads felt personal and local
  • The cost to get someone interested dropped by 15% because the system was smart about how much to bid
  • They managed to create 8 new local ad campaigns every week without extra work

With, Deliveroo was able to show ads that really mattered to people in specific places. The system kept learning and improving, which meant the marketing folks could spend more time thinking big picture instead of getting stuck in the details.


Key Benefits of Automated Ads

Automated ads have some big pluses compared to doing things the old-fashioned way. They save you time, cost less, can change on the fly, and can talk to a lot more people in a way that feels personal to them.

Table: Automated vs Manual Workflows

Aspect Manual Automated
Efficiency Lots of time and effort Saves 50-70% of your time
Costs Need to pay for fancy software and people Costs less
Adaptability Hard to change quickly Can adjust in real time
Personalization Can only do so much at once Can reach lots of people in a special way

With automated systems, you don't have to do the same boring stuff over and over. This means you have more time and money for other things. Plus, these systems can make changes based on what's happening right now.

Table: Automated vs Manual Performance

Metric Manual Automated
CTR (how often people click) What you'd expect 10-50% better
Conversions (how often clicks turn into something useful) Usual rates 20-30% better
ROAS (how much money you make from ads) What you hope for 25-75% more money back

Automated ads, which use AI, are usually much better than doing things by hand. They're better at getting people to click, turning those clicks into useful actions, and making more money from your ads. These systems keep learning and getting better, which means your ads do too.

By using automation, you can get your ads to perform way better than the usual or what you might manage on your own. The numbers really show how automated ads can help grow your business.

Conclusion and Implementation

Main Takeaways

  • Automated ads help people who aren't experts in ads by using AI to make the ad creation process easy and smart. Quickads does the heavy lifting, so you don't have to worry about the technical stuff.
  • You save a lot of time and money compared to doing everything yourself. You don't need to hire extra people or buy expensive software.
  • Your ads get better because they're more relevant and personalized. The system keeps improving your ads so they connect better with your audience.

Getting Started Tips

Here are some easy steps to start using automated ads with Quickads:

  • Try it out with a free trial to see everything it can do without any cost.
  • Connect your online store or customer data so your ads can automatically show things your customers like.
  • Set up your first campaigns by choosing your goals, who you want to see your ads, and how much you want to spend. Quickads will then create some great ad options for you.
  • Keep an eye on how your ads are doing and use the tips Quickads gives to make them even better.

Quickads makes it really simple to use smart automation for your ads. By following these steps, you'll quickly see how smartly automated ads can make a big difference for your business.

Are Facebook automated ads worth it?

Yes, Facebook's automated ads can be really helpful for businesses that want to get better results without putting in more work. Here's why they're good:

  • They test different versions of your ad to see which one people like best.
  • They use up-to-date information to make your ads more relevant.
  • They save you time by doing things like split testing for you.
  • They help you reach more potential customers.
  • They make managing your ads easier with straightforward dashboards.

In short, automated ads make your Facebook advertising smarter and more effective, helping you get more out of what you spend.

What is smartly advertising? is a tool that makes advertising on social media easier and works better. It does things like:

  • Uses AI to automatically create good-looking ads.
  • Helps you target your ads better and spend your budget more wisely.
  • Lets you see how your ads are doing in real time and gives you tips on how to improve.
  • Works with big social networks and online stores like Shopify.

Smartly takes on the tough parts of running big ad campaigns on social media, using data and learning from it. This means you can spend more time planning your strategy.

How do I create an automated ad?

To make an automated Facebook ad, follow these steps:

  • Go to your Facebook Page and click "Promote"
  • Choose "Get Started with Automated Ads"
  • Click "Get Started", then answer some questions about your business and who you want to reach
  • Facebook's AI will suggest ads made just for you
  • Pick the ads you like and decide how much you want to spend
  • Choose where you want your ads to show
  • Start your campaign and let Facebook fine-tune it for the best results

It's a straightforward process that doesn't need you to be an ad expert. Facebook does the hard work of figuring out what works best.

What is an automated ad?

An automated ad is a type of ad that an AI system handles from start to finish. This includes:

  • Creating ad images and messages that fit your brand
  • Testing different versions to find out what works best
  • Changing things as needed based on how the ad is doing
  • Keeping everything running smoothly without much help from you
  • Always getting better at reaching the right people in the right way

Automated ads make your advertising efforts more effective by doing a lot of the work for you. The AI uses what it knows to make, improve, and personalize your ads better than we could on our own.

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