AdRoll Help Center Overview

January 26, 2024

Nitin is the CEO of with 20+ years of experience in the field of marketing and advertising. Previously, he was a partner at McKinsey & Co and MD at Accenture, where he has led 20+ marketing transformations.

AdRoll's robust Help Center offers a wealth of resources to guide users through ad creation, campaign management, and advanced features.

This overview will highlight the key sections and top resources to help you quickly get up and running with AdRoll's powerful advertising platform.

You'll discover the Help Center's layout and core capabilities, essential guides to get started, and avenues to access further support. Whether you're an AdRoll novice or experienced user, this guide serves as your springboard to success.

Welcome to the AdRoll Help Center

The AdRoll Help Center provides a wealth of resources to guide users through leveraging AdRoll's powerful advertising platform. Whether you're new to digital advertising or a seasoned pro, our help articles offer step-by-step instructions to make ad creation, management, and optimization intuitive.

Understanding the AdRoll Help Center Layout

The Help Center layout enables you to easily find solutions for your advertising needs. Key sections include:

  • AdRoll Retargeting: Learn how to create customized audiences and serve relevant ads to website visitors after they leave.
  • Campaign Management: Master the ins and outs of managing ad campaigns across channels like search, social, and display.
  • Getting Started: Get up and running quickly with primers on setting up your first campaign, exploring AdRoll's automation tools, and more.

AdRoll Login and Account Setup

Creating an AdRoll account is simple and fast. Follow these steps:

  • Go to and click Sign Up
  • Enter your email, name, company name and password
  • Confirm your account via email

Once logged in, the dashboard provides access to all your campaigns, ads, and performance data.

Getting Started with AdRoll

Hit the ground running with these essential first steps:

  • Set up your first campaign in minutes with AdRoll’s intuitive Campaign Wizard
  • Explore Digital Ads to create display, social, and search ads tailored to your goals
  • Connect Google Analytics and Facebook to track sales and optimize spend

Review our Getting Started Guide for details to start seeing results quickly.

AdRoll's Quick Start Guide

This concise guide covers the basics of creating effective ads and managing campaigns with AdRoll:

  • Easily build display ads with custom sizes and formats
  • Create scroll-stopping social ads optimized for engagement
  • Use automation tools to target the right users at the right time
  • Analyze campaign performance and fine-tune targeting settings

Check out the Quick Start Guide to start mastering the platform.

Frequently Asked Questions (FAQs)

Check our FAQ section for answers to common questions on:

  • Managing GDPR consent across ad campaigns
  • Retargeting best practices for ecommerce stores
  • Troubleshooting campaign setup and ad approval issues
  • Getting the most value from AdRoll as a small business

Monitoring the FAQs ensures you stay updated as the platform evolves.

With AdRoll's Help Center at your fingertips, unleashing the power of digital advertising is easier than ever. Our robust support content empowers users of all skill levels to achieve advertising success.

How do I contact AdRoll support?

The best way to contact AdRoll customer support is through their online contact form located at This allows you to specify your issue and submit any relevant details.

Alternatively, you can contact the AdRoll Customer Support team directly in the following ways:

  • By phone: Call +1-877-723-7655 to speak with a support representative right away.
  • By email: Send your inquiry to and typically receive a response within 24 hours.

When contacting AdRoll support, be sure to provide key details like your account name, campaign IDs of affected campaigns, and a clear description of the issue you're experiencing. Providing these details upfront helps expedite the troubleshooting process.

The AdRoll support team aims to respond quickly during business hours and resolve most issues within 1-2 business days. If your case requires further investigation, a support representative will keep you updated on the status.

Who uses AdRoll?

AdRoll is used by businesses of all sizes across many industries. Here is an overview of some of their key customer demographics:


  • Small, medium, and large businesses
  • Ecommerce sites
  • B2B and B2C companies
  • Brick-and-mortar stores
  • Startups to enterprise organizations

Employee Range

  • 1-10 employees
  • 10-1,000 employees
  • 1,000+ employees


  • United States
  • Canada
  • Europe
  • Asia Pacific
  • Latin America

Some examples of major AdRoll customers:

  • Webhelp (Business Services, 10,000+ employees, France)
  • University of Florida (Higher Education, 10,000+ employees, United States)
  • Cathay Pacific Airways (Airlines, 10,000+ employees, People's Republic of China)
  • Eaton Corporation plc (Manufacturing, 10,000+ employees, Ireland)

AdRoll is designed to be accessible and valuable for organizations of all sizes across every industry vertical. Their solutions scale to meet the advertising needs of small businesses all the way up to global enterprise brands.

How do I cancel AdRoll?

You can cancel your AdRoll subscription by navigating to the Settings page and selecting the "Plan & Usage" tab.

To cancel a Starter or Growth plan subscription:

  • Log in to your AdRoll account
  • Click on your profile icon in the top right corner
  • Select "Settings"
  • Click on the "Plan & Usage" tab
  • Scroll down and click "Cancel Subscription"

To cancel a Marketing & Ads Plus Package subscription:

  • Log in to your AdRoll account that is linked to your Google Ads account
  • Click on your profile icon in the top right corner
  • Select "Settings"
  • Click on the "Plan & Usage" tab
  • Scroll down and click "Cancel Subscription"

Cancelling will immediately stop any future charges to your payment method. However, your account and campaigns will continue to run until the end of the current billing cycle.

Please refer to the AdRoll Help Center for the latest information on subscription plans and billing details. The help center has useful articles that provide step-by-step instructions for managing your account.

Is AdRoll an ad network?

AdRoll is not an ad network. We are a full-service marketing platform designed to help brands turn shoppers into loyal, lifetime customers.

Our platform goes beyond just placing ads by providing powerful automation, personalization, and measurement capabilities, including:

  • Retargeting Ads: Show relevant ads to visitors who have already engaged with your website or ads. Bring them back to complete a purchase or take other actions.
  • Prospecting Ads: Reach new potential customers who may be interested in your products or services based on their browsing behavior. Expand your audience.
  • Email Marketing: Send targeted, personalized email campaigns to engage both existing and potential new customers.
  • Cross-Channel Analytics: Get a unified view of your ad performance and customer journeys across channels like display, social, video, and more. Optimize based on data insights.

So while ad networks focus solely on media placement, AdRoll offers a complete growth platform to help you convert shoppers into loyal customers. We provide the tools you need to attract, engage, and measure across the entire customer journey.


Creating and Managing Campaigns

AdRoll offers robust tools for creating and managing ad campaigns to help businesses achieve their marketing goals. This section provides an overview of key features and best practices.

AdRoll Ad Creation Essentials

When creating ads in AdRoll, focus on:

  • High-quality images and videos: Visually compelling assets grab attention and communicate your brand. AdRoll's image editor and library make it easy to customize.
  • Clear, benefit-driven copy: Communicate top benefits quickly in headlines and ad text. Test different messages to see what resonates most.
  • Relevant targeting: Use customer data and analytics to identify your best potential customers and direct ads accordingly.
  • Landing pages: Send clicks to relevant, high-converting landing pages that continue the customer journey.

Campaign Management Best Practices

To optimize campaigns:

  • Set clear campaign objectives and key performance indicators. Track progress in the cross-channel dashboard.
  • A/B test ad creative, messaging, placements, audiences, and more to improve performance.
  • Analyze data like click-through rate and conversion rate to identify top-performing elements.
  • Use automation rules to optimize budgets and bids based on performance.

Explore Automation Builder for Campaign Efficiency

AdRoll's Automation Builder allows you to:

  • Create rules that automatically optimize campaigns based on conversions, budget pace, and more
  • Streamline workflows with triggers like welcome emails for new contacts
  • Build sequences that move contacts through multiple personalized messages

Automation Builder saves time and maximizes the impact of every dollar spent.

Leveraging Social Ads Manager

Key features of Social Ads Manager:

  • Unified workflow for managing paid social campaigns
  • AI-powered ad creative generation
  • Platform-specific targeting capabilities
  • Cross-channel reporting

Efficiently manage and optimize social ad performance.

Mastering Retargeting Ads with AdRoll

To boost conversions from site visitors:

  • Create custom audiences based on pages visited, items added to cart, and more
  • Show relevant ads across channels to re-engage them
  • Use dynamic creative optimization to test ad variations
  • Set frequency caps to avoid over-targeting

Smarter retargeting brings abandoners back and turns them into buyers.

Optimizing Your AdRoll Campaigns

AdRoll offers robust tools to refine and optimize your advertising campaigns. By leveraging key features, you can achieve greater efficiency and performance.

Enhancing Brand Awareness with AdRoll Ads

  • Use sequential messaging to guide users through the sales funnel over time
  • Implement retargeting ads to repeatedly expose users to your brand
  • Customize ad copy and creatives to align with your brand voice and personality

Tactics for Abandoned Cart Recovery

  • Set up cart abandonment triggers to target users who left items unpurchased
  • Send timely, personalized offers via email or ads to encourage completion
  • Provide free shipping or discounts to incentivize finalizing the purchase

The cross-channel dashboard enables you to:

  • View campaign metrics like impressions, clicks, and conversions
  • Compare performance across advertising channels in one place
  • Identify top-performing platforms and creatives

Optimizing for Connected and Digital Ads

  • Use sequential messaging to continue telling your brand's story over time
  • Set frequency caps to avoid overexposing users to ads
  • Test different images, videos, and text to optimize engagement

Integrating Email Marketing with AdRoll

  • Upload customer lists to create targeted email campaigns
  • Drive users from ads to personalized landing pages
  • Track email performance with the cross-channel dashboard

By regularly assessing your advertising results and fine-tuning your campaigns, you can realize the full potential of the AdRoll platform. The tips above provide a starting point for optimizing your efforts.

Advanced Tools and Features

AdRoll offers a robust suite of tools and features to help advertisers take their campaigns to the next level. From email marketing capabilities to consent management practices, cross-channel unification to AI-powered optimizations, there are many ways to enhance performance.

Explore AdRoll's Email Marketing Capabilities

Email marketing through AdRoll enables advertisers to:

  • Upload customer email lists to send targeted messaging
  • Create personalized email content with dynamic elements
  • Schedule email campaigns or trigger them based on user actions
  • Track open, click through, and conversion rates

By combining email efforts with your other AdRoll advertising, you can achieve a unified multi-channel approach.

AdRoll prioritizes user privacy through its consent management platform. Key features include:

  • Customizable cookie consent forms to meet regional requirements
  • User preference tracking for tailored messaging
  • Integration with privacy regulations like GDPR and CCPA
  • Ongoing consent monitoring across devices and channels

Proper consent management ensures compliance and optimized reach.

Utilizing AdRoll for Cross-Channel Marketing

The AdRoll platform makes cross-channel integration possible by:

  • Offering connected ad formats across search, social, display, and more
  • Providing a unified dashboard to manage different channels
  • Allowing automation rules to trigger actions across channels
  • Offering unified reporting for a complete view of campaign performance

This makes it easy to create coordinated initiatives across multiple touchpoints.

Leveraging AdRoll's AI for Smart Retargeting

AdRoll utilizes artificial intelligence to optimize retargeting with features like:

  • Automated lookalike modeling to find new audiences
  • AI-powered creative testing and rotation
  • Predictive budget allocation across ad sets
  • Dynamic optimization of bids and placements

The technology works behind the scenes to improve campaign results.

Advanced Reporting and Analytics

Robust analytics in AdRoll enable in-depth evaluation with:

  • Customizable dashboards highlighting key metrics
  • Granular segmentation and filtering of data
  • Multi-channel and multi-campaign rollups
  • Tracking across devices and environments
  • Visualizations like charts to spot trends

These capabilities allow for data-backed optimization of ad initiatives.

With AdRoll's expansive toolbox, advertisers have everything needed to boost campaign potential. From innovative automation to actionable insights, the platform empowers results.

Troubleshooting and Support

AdRoll aims to provide a seamless advertising experience. However, issues can occasionally arise. This section offers solutions for common challenges, along with access to additional support resources.

Resolving Common AdRoll Issues

If you encounter errors or problems using AdRoll, first check the following:

  • Account setup - Ensure your account is properly configured according to the steps in AdRoll's getting started guide. This includes connecting ad accounts, setting up conversion tracking, etc.
  • Campaign setup - Double check campaign settings like targeting, budgets, schedules, creatives, etc. Refer to AdRoll's campaign setup documentation.
  • Technical issues - Problems like failed ad serving could indicate a tracking tag implementation error. See AdRoll's technical troubleshooting guides.

If those do not resolve your issue, search AdRoll's help articles for your specific error message or issue. The knowledge base provides step-by-step troubleshooting.

For additional assistance, contact AdRoll support via live chat or by submitting a ticket.

AdRoll Community and Peer Support

Connect with over 150,000 AdRoll users in the Advertiser Community. Here you can:

  • Ask questions - Post questions to get answers from AdRoll experts and other advertisers.
  • Give advice - Share your experiences and help others solve issues.
  • Learn - Read community discussions to expand your AdRoll knowledge.

Leverage this free peer-to-peer support network to troubleshoot problems or learn best practices.

Accessing AdRoll's Expert Support Team

If you need further help, AdRoll provides personalized support plans:

  • Standard - Submit support tickets to AdRoll's team of experts. Responses provided within 1 business day.
  • Premium - Priority email and chat support with faster responses within 2 hours.

Upgrading to Premium Support unlocks a dedicated account manager for customized troubleshooting.

Educational Resources and Learning

AdRoll offers free educational materials to help you master advertising best practices:

  • Webinars - Attend live and on-demand webinars led by industry experts.
  • AdRoll University - Self-paced video courses on campaign strategies, product features, and more.
  • Blog - Read articles and guides in AdRoll's blog for the latest tactics.

Leveraging these resources helps prevent future issues by expanding your expertise.

Feedback and Feature Requests

Provide feedback or suggest new features:

  • Go to the Customer Feedback Portal to submit feedback and vote on existing requests.
  • Email to share insights directly with AdRoll's product team.

AdRoll continually enhances its products based on customer input. Check the portal to track status of your requests.

Conclusion: Maximizing Success with AdRoll

Recap of AdRoll Help Center Highlights

The AdRoll Help Center provides a wealth of resources to help advertisers successfully create and manage ad campaigns. Key highlights covered in this guide include:

  • Step-by-step instructions for creating ads across various platforms and formats
  • Tips for optimizing campaign performance with automation and AI
  • Retargeting strategies to re-engage website visitors
  • Social media advertising best practices
  • Email marketing integration
  • Accessing detailed analytics and reports

Familiarizing yourself with these Help Center materials will equip you to build effective, optimized campaigns.

Next Steps for AdRoll Users

After getting to know the AdRoll Help Center, recommended next steps include:

  • Exploring the self-serve platform to start building your first campaign
  • Testing different ad formats like display, video, and social to determine what resonates best with your target audiences
  • Setting up conversion tracking to understand campaign ROI
  • Leveraging built-in automation to simplify campaign management

Continuously experiment with new features and monitor performance data to maximize results.

Staying Updated with AdRoll Features

As a SaaS platform, AdRoll frequently rolls out new features and updates to help advertisers stay competitive. To stay current:

  • Check the product updates page in the Help Center
  • Follow AdRoll's social media channels
  • Sign up for email newsletters highlighting latest product announcements
  • Attend educational webinars spotlighting new capabilities

Proactively seeking out these updates will ensure you capitalize on the latest innovations.

Invitation for Continuous Learning

With a robust Help Center at your fingertips, consider ongoing education as key to continued success. Regularly revisiting materials as new features roll out will facilitate continuous improvement.

We encourage you to tap into these exceptional resources at every stage of your journey with AdRoll. The materials provide invaluable support for taking your advertising to the next level.

Contacting Support for Additional Help

Should you need any further assistance beyond the AdRoll Help Center, don't hesitate to contact the customer support team. AdRoll experts are available 24/7 to answer any outstanding questions related to setup, usage, or optimization.

With helpful step-by-step guidance, powerful AI capabilities, and dedicated support, AdRoll provides everything you need to run winning ad campaigns. We invite you to explore the possibilities today!

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