Turn Unused Capacity Into ABA Enrolments
Hyper-targeted paid search, geo-fenced social and local creator proof, mapped to every clinic catchment you serve.
Tell us your locations and the metros you want to grow. We will come back with what we would ship first.
32M+ Ads Library · 30K+ Happy Customers · 120+ Countries Served
What we do
- Localized paid search and social. Tailored Google Search, Meta Feed and Reels campaigns mapped strictly to each clinic's catchment radius.
- Local influencers and creators. Engage local creators in targeted metros to build community awareness, trust and organic-feeling social proof.
- Placement-native production. High-volume creative output, 1200+ assets a week, optimised natively for Stories, Shorts, Reels and Search ads.
Unfilled Appointments Limit Your Clinic Growth
Empty schedule slots reduce revenue, while blanket national ad spend wastes budget in non-target markets.
Unused location capacity
Fixed operational costs for facility and admin require consistent local patient flow per site.
Metro-specific buyer journeys
Insurance mix, travel friction, service preferences and local competitors vary by city.
Generic messaging fails
A single national message fails to convert families who need specific localized details on location, insurance and waitlists.
Acquire More Patients In Every Metro
Execute targeted localized campaigns highlighting accepted insurance, location details and core services for each clinic.
- Dedicated metro campaignsSeparate budgets, localized messaging and city-by-city reporting to identify which locations need immediate patient volume.
- Hyper-local creativeCustom ad copy detailing insurance options, center versus in-home care, travel proximity and realistic intake timelines.
- Local influencer awarenessPartner with local creators to build localized trust and drive authentic social proof within specific cities.
- Platform-compliant copyCopy written strictly to satisfy Meta and Google sensitive health category rules, addressing services and never asserting a personal health condition.
Our copy describes the service, never the reader or their child. That is a platform rule and our own.
Work Within Targeting Limits Using Local Creative
Platform rules block granular targeting, making localized high-volume creative the main lever to reach the audiences you need.
Google names content oriented toward the caretaker of an autistic child a sensitive category, which switches advertiser-curated audiences off: no Customer Match, no your-data segments, no audience expansion, no similar segments. Meta's personal attributes standard limits what the copy itself can say about the reader. One related note: tracking on intake and portal pages is a HIPAA question for your counsel.
When targeting is capped by policy, the creative is what is left. Volume of localised creative is the lever, and it is the only one fully inside your control.
| Restriction | Exact platform wording | Applies to |
|---|---|---|
| Google, sensitive categories | Sensitive categories include "Disabilities, even when content is oriented toward the user's primary caretaker" · those advertisers "are unable to use advertiser-curated audiences." | Every family-facing campaign you run. |
Built For Sensitive Category Rules And HIPAA
Sensitive category ad rules and patient intake privacy are designed into the campaign structure, not patched on afterwards.
Family-facing ads sit in a sensitive category
Google names content about supporting an autistic child as sensitive, which switches off Customer Match, your-data segments, audience expansion and similar segments. Campaigns are planned around geography and creative instead.Google, Health in personalized advertising.
Ad copy cannot address a condition in the second person
Meta's personal attributes standard prohibits copy that asserts or implies a person's disability or medical condition. Every line is written to that standard before it ships.Meta Advertising Standards, Privacy Violations and Personal Attributes.
Intake forms are the tracking risk
HHS guidance treats appointment requests and portal pages as the exposure. A cookie banner is expressly not a HIPAA authorization. We keep intake tracking isolated from general site and campaign analytics.HHS Office for Civil Rights, Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates. Not legal advice.
Platform policy changes without notice. Where a quote no longer matches the linked source, the source governs.
End-To-End Campaigns For Practice Growth
From strategist-written briefs to placement-native creative, we handle local patient acquisition end to end under one system.
| Capability | Focus |
|---|---|
| Google Search and YouTube | Capture high-intent local search queries for care in specific cities. |
| Meta Feed and Reels | Geo-targeted localized creative driving localized awareness. |
| Local creators | Authentic local influencer content briefed by strategists, with perpetual ad rights. |
| HIPAA and privacy | Keeps intake tracking isolated and compliant with platform sensitive-category rules. |
Five Steps To Launch Your System
We turn your locations and local growth targets into policy-compliant localized ad campaigns in days.
Strategy
Input Your locations, service lines, accepted insurance and catchments.
Output A brief per city and per service line, written by a strategist.
Creative
Production Separate messages per market, each cut natively for its placement.
Check A human brand and policy review before delivery.
Ads
Build Sensitive-category rules applied on day one, one campaign per catchment.
Optimisation
Levers Geography, budget split across markets, and which message runs where.
Cadence New concepts queued ahead of need.
Reporting
You get Assets shipped, concepts live per market, placement coverage, turnaround against brief.
You do not get A promised enquiry count, intake count or return figure.
Transparent Commitments, No Clinical Claims
We focus on creative throughput and policy compliance rather than making guarantees about clinical or enrolment outcomes.
- No outcome for a child, of any kindIt is not ours to promise. We write about your services, your locations and your schedule instead.
- No cost per enquiry, intake count, patient volume or return figureThose depend on your payer mix, your intake process and your clinical capacity. We control none of them.
- No targeting the platforms blockCustomer Match, your-data segments, audience expansion and similar segments are switched off for sensitive health categories. We plan around geography and creative instead.
- 1200+ creatives a week across our client base, so you are not queued behind someone else's launch.
- A five to seven day turnaround from approved brief to finished assets.
- Placement-native cuts, not one master asset stretched to fit every feed.
- A human brand check before anything ships, against your guidelines and the policy rules above.
Questions Before You Book A Call
Quick answers on city targeting, local creators and healthcare advertising policy.
How do you target specific cities for patient acquisition?
We build distinct campaigns per metro radius on Meta and Google, pairing geographic targeting with creative that explicitly names the city, local coverage and regional details.
How do local influencers fit into clinic marketing?
We source and brief creators living in your specific target metros to share authentic awareness content, helping establish immediate trust within the local community.
How do you handle sensitive healthcare advertising policies?
Google and Meta restrict custom audience targeting for sensitive health conditions. We work within that by focusing on volume and high-relevance creative that highlights your practice's services rather than addressing personal medical conditions.
See how we could help fill your clinics
Tell us your locations and the cities with unused capacity. We will come back with what we would ship first.