For agencies reselling Facebook ads

White Label Facebook Ads Agency With The Creative included

Outsource the whole Meta engagement and keep your own brand on it. We build the campaigns, produce the assets and stay off your client calls.

First batch in days. No contract, no forced demo.

30M+ Ads Created For 30K+ Happy Customers

4.75/5 120 Countries
Quick summary

Quick Summary For Marketing Resellers

The operating model, the timeline and the commercial shape, before the detail underneath.

AT A GLANCE

  • Core deliverable. Facebook and Instagram campaign management, with statics, motion and video produced as part of it rather than supplied by you.
  • Unbranded delivery. Reports, client decks and asset files arrive with no reference to us.
  • Account governance. You hold the ad account and the pixel history, because Meta forbids partner-to-partner access delegation.
  • Turnaround. Five to seven days from an approved brief to finished, launch-ready assets — and that window covers producing them.
  • Commercial terms. Billed per creative, no share of your client’s media, no revenue share, no annual prepay and no lock-in. Figures are quoted per partner.
The short answer

What Does White Label Facebook Advertising Do For Agencies?

A white-label provider runs Meta campaigns under your brand, handling strategy and production while you keep the client relationship.

In one paragraph

It runs Facebook and Instagram advertising that your agency sells under its own name. The provider builds and manages the campaigns. You keep the client, the contract and the invoice, and the provider stays out of sight. What varies between providers is how much of the job is actually included, and the creative is the line that moves.

One published white-label provider makes the arrangement easy to read. DashClicks charges $199 a month, or $1,788 a year, for platform access, prices fulfilment separately per service, runs month to month with no contract, sets no minimum client count, gives you unlimited sub-accounts at no extra cost and states that it is never client-facing. Its build clock is 5 to 7 business days, starting after the reselling agency supplies the images and video.

Quickads sells the part that condition leaves behind. Computer-vision models trained on more than 32 million ads read what is running in your client’s category, a strategist turns that into angles and signs off every asset, and production comes back in 5 to 7 days from brief to finished files. Billed per creative to your agency, never against your client’s media budget.

Quickads sells a competing service, so read our judgement as interested. Figures attributed to DashClicks are that provider’s own published terms rather than the category’s.

The model

How White Label Reseller Models Work Commercially

One provider publishes its terms in full, which makes the shape of these deals unusually easy to read.

Platform access

$199 a month, or $1,788 a year, for the software layer. Fulfilment is decoupled from it and paid per service, so access and delivery arrive as two separate lines on your cost.

Per-client ad pricing

A setup fee plus a monthly maintenance fee, tiered by how many campaigns, ad sets and ads each tier permits. You quote your client above that figure and the difference is yours.

Sub-accounts

Unlimited, at no extra cost, with no minimum client count. You can put one account through it without hitting a tier problem, which matters when you are testing whether reselling works at all.

Commitment

Month to month, no contract. Worth noting against what your own clients sign: in Credo’s survey of social ads providers, 30.49 per cent require a 6 to 12 month minimum and 23.93 per cent require none.

Your margin

The reseller keeps 100 per cent of the profit and there is no revenue share going back to the provider. Your margin is whatever gap you can defend between your price and theirs.

Who talks to the client

Not the provider. It states plainly that it is never client-facing, which is the point of buying white label rather than referring the work out.

The build clock

5 to 7 business days, starting after the reselling agency supplies the images and video. The condition on the front of that sentence is what the next section is about.

What sits outside it

Making the statics and the video. On our reading of those terms the fee buys the build, because the clock only begins once the assets already exist.

Every figure here is DashClicks’ own published white-label terms, describing that provider rather than the category. Contract-minimum percentages are Credo’s survey, not our data.

The bottleneck

Where The Build Clock Actually Starts

This is the part worth reading twice. A build clock that starts after you supply the assets leaves the slowest job with you.

DashClicks publishes its turnaround openly: 5 to 7 business days, beginning after the reselling agency supplies the images and video. The days being counted are build days, so whatever it took your side to get a video shot, edited and approved happened before the clock was running.

One published white-label service, in its own terms

  1. Platform access, a month $199
  2. Platform access, a year $1,788
  3. Build clock, once your assets are supplied 5–7 business days
  4. Who finds the images and video You

Scoping a build service that way is reasonable. Nobody can start building with assets that do not exist yet, and putting the condition in writing is more honest than quietly missing a date.

What it leaves you holding is the part that takes longest. Our 5 to 7 days covers making the creative. Theirs starts once the creative already exists.

Panel figures are DashClicks’ published terms for its own white-label service rather than a market average. The grouping is our reading.

Unbranded delivery

Unbranded Assets Built For Reseller Client Delivery

Every graphic, video file and dashboard arrives without our name on it, formatted to drop into your own templates.

The files

No maker’s mark

Statics, motion and video arrive unwatermarked and uncredited, down to the filenames. Named to your convention, sized for the placements you are running.

The reporting

Your brand on the deck

Performance summaries and creative reads go out under your agency name. Send us your template and we fill yours instead of shipping ours.

Client calls

You, in every room

We are not client-facing by default. The published white-label provider we quote on this page says the same about itself, and the model works because of it.

DashClicks, published white-label terms

The strategist

Named to you, not to them

A strategist takes the brief from your team and signs off every asset before it leaves us. Your client meets your account manager.

Governance

Meta Partner Policy Requires You To Own The Account

Meta restricts partner-to-partner access delegation, which decides who has to hold the account.

The policy answer

Your agency should own it outright. Meta’s partner policy forbids partner-to-partner access delegation, so access granted to one partner cannot be handed down to a second one. A reselling agency that tries to sub-delegate what it was itself granted is working against the policy rather than around it.

The practical version is simpler. Your client grants access to your agency, and a fulfilment partner works inside the account you hold. Own it and the account history and the pixel stay with you when a fulfilment partner changes, which is the whole reason resellers care about this row.

We are built to sit where that policy already points. You hold the account. We work inside it or hand you finished files to load yourself, and the report your client opens has your logo on it.

The delegation restriction is Meta’s own partner policy, not our interpretation of it. Platform policies change, so read Meta’s before you structure an account.

Who does what

Three Parties, One Column That Changes

The client relationship and the account sit with you in both models. The creative row is the one that moves.

WHO DOES WHATThe resellingagencyA typical white-labelbuild shopQuickadsClient relationshipOwnsYoursYoursAd account ownershipOwns outrightYoursYoursCampaign buildDelegatedTheirsTheirsAd creativeSuppliesYou supplyIncludedCreative strategyYoursYoursIncludedReporting brandYoursUnbrandedUnbrandedIllustrative. The middle column is our reading of how a build-only white-label service is commonly scoped, not any provider’s own matrix.

Column two is our reading of a build-only white-label service, drawn from one provider’s published terms rather than a survey of the category.

Send Us One Client Brief

Pick an account you already sell Facebook ads on. You get a read of that category and a first batch with nothing of ours on it, ready to put in front of your client under your name.

Margin

How Reseller Margin Works On A Meta Retainer

Set your own retail price. See which cost lines are fixed, which scale, and where the margin actually sits.

The Quickads column describes our model and is not an offer; the build-only column reflects DashClicks’ own published terms and describes that provider rather than the market.
LineWith QuickadsWith a build-only shop
What your client paysYour retail price, your callYour retail price, your call
What you pay usQuoted per partner, billed per creativePlatform fee plus per-service fulfilment
Creative productionIncluded in the engagementYou supply it, or you buy it elsewhere
Share of your client’s media spendNoneNone
Revenue share on your retainerNoneNone
Who is client-facingYouYou
Sub-accountsUnlimitedUnlimited on the provider we cite

Credo found 39.02 per cent of social ads providers set retainer minimums at $1,000 to $3,000, and 59 per cent bill $100 to $200 hourly.

The operational difference

What Changes When Creative Comes With The Build

Described as mechanics rather than as a client result, because the mechanics are the part that generalises.

Build-only fulfilment
  1. You win the client.
  2. You write the brief.
  3. You source and produce the images and video.
  4. You hand those files over, and the provider’s published clock of 5 to 7 business days starts once you have supplied them.
  5. You carry the design load again for every iteration.
Creative included
  1. You win the client.
  2. You write the brief.
  3. We produce the assets and run the build inside one 5 to 7 day window.
  4. Iterations come back through the same brief.

DashClicks publishes a 5 to 7 business day build clock that begins once the reselling agency supplies images and video.

Who this fits

Who This Suits, And Who Should Buy A Platform

Some resellers should buy a platform and some should buy fulfilment. Worth knowing which you are.

Resell us
  • YesYou already sell Facebook ads and the creative is the queue, not the buying.
  • YesYou want to stay the only name your client deals with, on files and on reports.
  • YesYou want a strategist you can put a brief to rather than a ticket queue.
  • YesYou would rather not sign a year to find out whether this works for your book.
Buy something else
  • NoYou already have in-house designers. If the creative is already covered inside your own team, a build-only white-label shop is the narrower purchase and the better fit.
  • NoWhat you actually want is a self-serve dashboard with sub-account tooling. Buy a platform, not a creative partner.
  • NoYour clients need Google, search and programmatic under one roof. A full-service white-label provider fits that better.
  • PartlyYou need a provider willing to be client-facing on calls. Ask us first, because that is not the default.
Line by line

Quickads Against A Build-Only White-Label Shop

A feature-by-feature read against a build-only fulfilment shop.

Marks in the Quickads column are ours; marks in the build-shop column are our reading of how a build-only service is commonly scoped, with figures from DashClicks’ own terms.
What a reseller needsQuickadsA white-label build shop
Ad creative included in the workYesNo
Creative strategy on every briefYesNo
A read of the category your client sells intoYesNo
Turnaround that covers making the creativeYesNo
A named strategist signing off each assetYesPartly
Files and reporting unbrandedYesYes
Month to month, no minimum client countYesYes
Self-serve dashboard with unlimited sub-accountsNoYes
Google, search and programmatic fulfilment as wellNoYes

The last two rows go against us, and the two above them are ties.

Reseller FAQ

Questions Agency Resellers Ask Before Partnering

Answers on unbranded delivery, account ownership, client contact and fulfilment timelines.

What does a white label Facebook ads agency do?

It runs Facebook and Instagram advertising that your agency sells under its own name. The provider builds and manages the campaigns while staying out of sight, so your client only ever deals with one supplier. Providers differ most on how much of the job is included, and the creative is usually the line that moves.

What does whitelabel my agency mean?

It means putting your brand on work another company performs. For Facebook ads that covers the campaign build, the optimisation and the reporting, delivered without the fulfilment partner appearing anywhere your client can see. The arrangement only holds if the deliverables are genuinely unbranded, filenames included.

How much does a Facebook ad agency account cost?

The ad account itself is free; what costs money is whoever runs it. One published white-label provider charges $199 a month or $1,788 a year for platform access, then a setup fee plus a monthly maintenance fee per client, tiered by how many campaigns, ad sets and ads the tier permits. Quickads quotes reseller terms per partner, so we do not publish a rate.

Will Quickads talk to my clients?

No, not by default. We take the brief from your team and hand the work back to your team, and your client meets your account manager. If you want us on a call as part of your side, ask at the start, because it is not automatic.

Who owns the ad account, me or you?

You do. Meta’s partner policy forbids partner-to-partner access delegation, so a reselling agency needs to own the ad account outright rather than pass down access it was granted itself. We work inside the account you hold, which also means the account history stays with you if you ever change fulfilment partners.

Is the ad creative included, or do I supply it?

Included. Producing the statics, motion and video is part of the work rather than something you hand over before a clock starts, and that is the difference between us and a build-only arrangement. Our 5 to 7 days runs from an agreed brief to finished files.

Can reporting go out under my brand?

Yes. Performance summaries and creative reads carry your agency name, and if you have a template we fill yours rather than sending ours. Nothing we deliver has a watermark or a credit on it.

Is there a minimum number of clients?

No. There is no minimum client count and no annual prepay, so you can start with a single account. The published white-label provider we quote here sets no minimum either, which is a fair standard to hold the category to.

Test it on one brief

Test Our Unbranded Batch On One Client Brief

Send one active brief. You get a complete unbranded batch and a category read, with nothing signed.