Read ad by ad, across the US, UK and India. The formats carrying longevity, the hooks with room left, and the channels the category is under-buying.
Beauty is the widest study in the set. The fashion shakeup is the one written for the planning cycle you are in now.
The full read on beauty creative: which formats carry longevity, eight hook structures quoted verbatim, the replenishment gap, and compliance as a creative constraint rather than a legal footnote.
500+ top ads · 30+ named brands · 13 sections
Read reportSix shifts that changed fashion media between mid-2025 and Q1 2026, and what each one means for the next planning cycle rather than the last one.
12-month lookback · Zara, Nike and Snitch
Read reportFilter by what kind of study it is, or by the category and market you are advertising in.
13 studies
ReportBeautyUSUKIndia
Why the formats brands run most are the weakest converters, with eight hook structures quoted verbatim and compliance treated as a creative constraint.
500+ top ads · 30+ named brands · Jan to Mar 2026
ReportHaircareUSUKIndia
Eight hooks with saturation mapped by market, the routine-build gap, and the scalp category almost nobody has claimed.
500+ live ads · 30 brands · Jan to Mar 2026
ReportPersonal CareUSIndia
The UGC asymmetry between the US and India, and the modular framework that takes an ad from fourteen days to ninety.
40+ brands · five categories · 20 ads dissected
ReportFashionUSUKIndia
Six hook types with their opening lines, the enriched-catalogue gap, and why a drop calendar moves faster than any shoot list.
400+ live Meta and TikTok ads · 10 brands · Mar 2026
ReportFashionUSIndia
Six structural shifts to plan against: the Chinese-advertiser pullback, catalogue formats taking over, CPMs back up, and a creative half-life of one to two weeks.
12-month lookback · Zara, Nike and Snitch spotlighted
ReportJewelryUSUKIndia
Where the revenue actually comes from, the format problem behind it, the discount trap, and five mistakes with the brands named.
1,500+ active Meta ads · 30 brands · Q4 25 to Q1 26
ReportMass LuxuryItalyIndiaUSUK
Six creative archetypes with CTR benchmarks, a published India hook library, and an Italy-to-India entry plan in three phases.
10 brands · four markets · six archetypes
ReportHealth & WellnessUKUSIndia
A full format share table, hook saturation by type and market, and the personalisation white space nobody is using.
500 top ads · 30+ brands · four platforms
ReportFMCGUSUKIndia
The three-market divide, media mix by market, a format saturation matrix, and why retail media is the most under-bought lever.
30 brands · seven categories · 2026 edition
ReportHome & LifestyleUSIndia
The marketplace owns the conversion, quick commerce became an ad format, and variant velocity is what holds ROAS past month three.
30+ brands · six categories · ads pulled May 2026
ReportB2B SaaSUS
How buying committees changed the brief, what LinkedIn and Meta reward differently, and the review-site channel most teams leave unbought.
30+ brands · seven verticals · 2025 to 2026
ReportProfessional ServicesUSIndia
Seven practice areas read across the US and India, where the advertising rules themselves differ, and why directories carry demand paid cannot touch.
20 teardowns · seven practice areas · June 2026
ReportCross-category
Eight independent research sources on what creative quality is worth, from WARC and System1 to Kantar, each finding attributed to the firm that measured it.
Eight research sources · third-party measured
Platform trendsJewelryUS
Three categories going from niche to mainstream, where the demand actually starts, and why process content beats product content on watch-through.
Catbird, Clicker, Luv AJ and Missoma read closely · 2025 to 2026
Brand teardownJewelryIndia
Six months of GIVA's formats, hooks and campaign calendar read out of the ad library. Spend figures are inferred from public signals, not confirmed by GIVA.
Oct 2025 to Apr 2026 · one brand · India
Brand teardownFashionUS
A teardown of 130+ live creatives: how catalogue infrastructure, feed quality and SKU velocity do the work that creative design usually gets credit for.
130+ active Meta creatives · one brand · US
Case studyJewelryIndia
Three ads we produced for a jewellery retailer, with the brief, the creative decisions and the outcome for each one, documented end to end.
3 ads · two campaign types · Mar 2026 · client anonymised
Swipe fileJewelryUSUKIndia
Fifty-six opening lines pulled from live ads and sorted by buyer intent, each with the mechanism it works on, ready to adapt and test.
400+ live ads · 9 brands · seven buyer intents
Swipe fileFashionIndiaUK
Ten drop scripts taken apart line by line, plus the six-phase launch sequence they sit inside and the catalogue setup behind them.
10 scripts · Snitch, Souled Store, Rare Rabbit, Gymshark, Represent
Try another filter, or choose All to see the full library.
Every figure on this page is the linked study's own and describes the ad set that study analysed. None of it is a forecast for your account. GIVA and Fashion Nova are teardowns of public ad libraries, not Quickads clients.
What is in here, how it is researched, and how far a benchmark carries.
Four kinds of thing, and the tag on each card says which. Industry reports are category-level reads of live advertising across a named brand set. Brand teardowns take one advertiser apart from its public ad library. Swipe files are hooks and scripts written out for you to adapt. The one case study covers ads we made ourselves, with the brief and the outcome attached.
A category-level read of live advertising. Each report analyses the ads a named set of brands are actually running in a given market and period, then reports what the formats, hooks, messaging and channel mix look like across that set. It is descriptive research on a defined sample, not a forecast.
Each one starts from a defined ad set pulled from the Quickads ad library, sized and dated in the study itself, and a named brand list. Ads are analysed by format, hook, messaging and placement, then cross-read by market. Every figure describes that sample and the page states its scope.
Sample size and intent. A report reads thirty or more brands to find the pattern in a category. A teardown reads one brand closely to show how that specific machine is built. The GIVA and Fashion Nova pieces are teardowns of public ad libraries, not client work, and neither brand is a Quickads client.
Only within a category. Sample sizes, periods and markets differ from study to study, so a CTR index in beauty and one in jewelry are measuring different sets. Read each figure against the scope line printed next to it rather than against another study.
Yes. Every study is a public page you can read end to end without an email address, and nothing is paywalled. A couple of the reports also offer a PDF of themselves in exchange for a work email, but that is an extra, not a gate - the full text is on the page either way.
Yes. Cite the study by name with its scope line, since every figure is specific to the ad set it analysed. Quoting a figure without the sample it came from will misrepresent it.
Reading the pattern is the first half. Building against it every week is the part we do with you.
First batch in 5 to 7 days. No forced demo.
Get the report for your category
Tell us what you sell and we will send the study that covers it. If your category is not in the library yet, we will come back with what a custom read of it would cover.