%201.avif)
$78,000
in revenue generated in 90 days
4.8X
ROAS
Strategic targeting + bold innovation = unstoppable growth
Proje Hakkında
With service-based Meta lead ads, ZIP-based targeting, and a polished brand presence.
İstemci Anlık Görüntüsü
- Industry: Home Remodeling & Renovation
- Location: Orange County, California
- Services: Kitchen Remodels, Bathroom Upgrades, Garage ADUs
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Toplamak ve çalışmak için bir CRM sistemi yoktu
potansiyel müşteriler
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Zorluk
OakBuild relied heavily on referrals and Yelp. Their issues:
- Inconsistent lead flow
- Zero Meta ad infrastructure
- Wanted to enter higher ticket areas (ADUs, kitchens)
Stratejimiz
Buna 4 yapılandırılmış aşamada yaklaştık ve öğrenmelere dayalı hızlı yineleme yaptık:
OakBuild relied heavily on referrals and Yelp. Their issues:
- Inconsistent lead flow
- Zero Meta ad infrastructure
- Wanted to enter higher ticket areas (ADUs, kitchens)
Aşama 1:
Test Kampanyaları
📍 Objective: Qualify + localize traffic
- Targeted ZIPs in Irvine, Costa Mesa, Anaheim Hills
- CTA: “Free 3D Design Consultation – Limited Slots This Month”
- Used Lead Ads with custom fields (budget range, timeline, ZIP)
📊 Results: - First 30 leads at $19.80 CPL
- 9 turned into on-site visits in the first 3 weeks
- Top ad theme: Before-after kitchen remodels
Aşama 2:
Marka Bilinirliği İçin Hediye
🛠️ Objective: Build confidence with UGC + real testimonials
- Used client testimonial video from 2023 remodel
- Added before/after gallery to Instant Experience format
- Retargeted website + form openers with:
“Still thinking about remodeling your kitchen?”
📊 Results:
- Form openers converted 3X better with testimonial ads
- Retargeting brought CPL down to $13.12
- Booking form completion rate: 68%
Aşama 3:
Potansiyel Müşteri Oluşturma Kampanyaları
🚀 Objective: Scale without losing local relevance
- LAL of existing leads + video views (3s+)
- Excluded past 30-day form fillers to avoid overlap
- Focused on high-value campaign ZIPs only
📊 Results:
- 58 leads generated from LAL in 45 days
- ROAS tracked via deal close rate: 4.8X on kitchen remodels
Final CPL: $18.37 average across 177 leads
Aşama 4:
Yüksek Biletli Genişletme
Bu Kampanyanın Çalışmasını Sağlayan Nedir?
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Toplamak ve çalışmak için bir CRM sistemi yoktu
potansiyel müşteriler
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CEVAPLAR AL
