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$137,800
in revenue generated in 90 days
4.1X
ROAS
Data-driven insights + dynamic execution = winning results
About Project
By combining Meta for discovery and retargeting with Google Search & Shopping for high-intent conversions.
Client Snapshot
- Industry: D2C Custom Furniture
- Location: Ships across continental U.S. (HQ in North Carolina)
- Products: Handcrafted wood dining sets, coffee tables, bookshelves
- Goals: Increase sales, dominate branded search, improve lead flow for custom orders
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The Challenge
Oakcraft had beautiful products and solid organic traffic, but:
- Their Meta ad performance was inconsistent
- Branded search on Google was leaking to competitors
- Custom order inquiries were dropping — needed intent + brand presence
Our Strategy
We approached this in 4 structured phases, iterating fast based on learnings:
Oakcraft had beautiful products and solid organic traffic, but:
- Their Meta ad performance was inconsistent
- Branded search on Google was leaking to competitors
- Custom order inquiries were dropping — needed intent + brand presence
Phase 1:
Test Campaigns
📱 Objective: Drive top-of-funnel traffic and build retargeting pools
- Launched video-first carousel campaigns showing “The Making of Your Table”
- Ad angles focused on “Custom Built. Delivered Nationwide”
- Targeted home decor lovers, new homeowners, boho/minimalist design fans
📊 Results:
- CTR: 3.9%
- 3,200 site visits in Month 1
- 28 product saves shared via Instagram DMs (tracked via attribution tool)
Phase 2:
Giveaway for Brand Awareness
🔍 Objective: Capture purchase-ready users on search
- Branded campaigns for all Oakcraft-related terms
- Non-brand keywords: “custom wood coffee table”, “buy handmade dining table”
- Launched Google Shopping for hero SKUs
- Added custom form extension for high-ticket custom quotes
📊 Results:
- Branded CTR: 28.6%
- 42 quote form submissions/month from Search
- Avg CPC for Shopping: $0.84
- Google ROAS alone: 4.6X
Phase 3:
Lead Generation Campaigns
📦 Objective: Sync Meta + Google to maximize LTV
- Meta retargeting of Google visitors with video testimonials
- Launched a Free Catalog Download as a lead magnet via Meta Lead Ads
- Synced leads into email + Google Customer Match audiences
- Added DPA (Dynamic Product Ads) for cart abandoners
📊 Results:
- Meta Lead Cost: $2.91 (3,800 leads)
- 1 in 6 leads converted within 60 days
Blended retargeting ROAS: 5.1X
Phase 4:
High-Ticket Expansion
What Made This Campaign Work
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leads
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GET ANSWERS
