Eight UGC platforms and marketplaces, ranked for brands buying video for paid social. Every price comes from the vendor's own pricing page, including the fees and subscriptions that sit on top of the creator's rate.
The best UGC platforms in 2026 split on how much work they take off you. JoinBrands has the lowest published floor at $25 a video plus a 15% fee. Billo sells videos from $99, Trend works out at $69 to $92 with full licensing, and QuickAds charges $129 with the brief, editing and rights included.
Key takeaways
Last updated October 2026. Vendor prices checked 24 October 2026; confirm current pricing before you buy.
The short version, on published prices. Fees on top and usage rights change the real cost more than the headline price does.
| Platform | Published price | Fees on top | Usage rights | Who writes the brief | Best for |
|---|---|---|---|---|---|
| QuickAds (Remy) | $129 per UGC video | None | You own the footage | We do, from 32M+ ads | Ad-ready UGC without managing creators |
| JoinBrands | From $25 per video | 8% to 15% by plan | Unlimited usage on purchased content | You | Lowest cost per asset, high volume |
| Billo | From $99 per video, bought in packs | Add-ons priced separately | Set per order | You, with templates | US, Canada and UK ad videos |
| Insense | $500 to $800/mo plus creator fees (UGC from $100) | 7% to 20% | Perpetual on approval | You, with templates | Paid social teams using Partnership Ads |
| Influee | From $229/mo plus creator fees | 10% | Usage rights for all content | You | Global creators, many collaborations a month |
| Trend | $550 for up to 6 videos, from $69 per video at volume | None | Full licensing | You | Prepaid packs, photo and video |
| Collabstr | Free, or $249/mo billed annually | 5% to 10% | Agreed per creator | You | Browsing creators with rates shown upfront |
| Cohley | Custom quote, 3-month pilot | Not published | Perpetual, all channels | You or their managed team | Enterprise content programs |
A UGC platform connects brands with creators who film content for the brand to run as its own. A UGC marketplace is the browse-and-hire version of the same thing. We judged both on five things.
We make one of the tools on this list. We put it first because it scores best on the two criteria we weight most: total cost of an ad-ready video with rights included, and how much work stays with you. It does not win on sticker price. JoinBrands, Trend and Billo are all cheaper per video, and we say where each of them is the better buy.
What each UGC platform is, who it suits, where it is strong, where it falls short, and what it charges.
QuickAds is a creative platform, and Remy is its influencer agent. You describe the creator you want in plain English; Remy searches Instagram, YouTube and TikTok, messages creators from your own handle, agrees the rate and the delivery date, and the brief comes from computer-vision models trained on 32M+ ads. It is AI assisted and human reviewed.
JoinBrands is a brief-based UGC marketplace. You post a campaign, creators apply, and you pick. It also runs TikTok Shop affiliate outreach and says it reaches 4M+ creators and affiliates.
Billo is a UGC video platform with 5,000+ vetted creators in the US, Canada and the UK. It has added data-led script templates, creator matching and creative analytics on top of the marketplace.
Insense is a UGC and influencer marketplace with 115k+ creators across 57+ countries, plus automated outreach to a wider influencer database. Approved content can go straight into Meta Partnership Ads and TikTok Spark Ads.
Influee is a subscription UGC marketplace with access to 180,000+ creators. Each plan caps how many creator collaborations you start a month, not how many videos each creator makes.
Trend is a credit-based content platform. Rates are pre-negotiated, so there is no haggling with creators, and each hire produces 2 videos or 5 photos.
Collabstr is an influencer and UGC marketplace with 1.3m+ creators. You can search profiles, see each creator's price and hire directly, or post a campaign on paid plans.
Cohley is a content platform for mid-market and enterprise brands, covering UGC video, photos, reviews and influencer activations, with an AI agent called Finn and an optional managed service.
Ten videos in month one, priced from each platform's own page. This is where fees and subscriptions show up.
| Platform | What 10 videos cost in month one | Per video | What is not included |
|---|---|---|---|
| QuickAds | 10 × $129 = $1,290 | $129 | Nothing extra for editing, rights or the brief |
| JoinBrands (free plan) | 10 × ($25 + 15%) = $287.50 at the floor | From $28.75 | Briefing and review are yours; most creators charge above the floor |
| Billo | 10 × $99 = $990 | From $99 | Editing, posting and partnership ads priced separately |
| Trend | Essential pack, $1,045 for up to 14 videos | $74.64 on Essential | Paid up front; briefing, selection and shipping are yours |
| Influee (Starter) | $229 + 10 × ($92 + 10%) = $1,241 | About $124 | Uses Influee's published $92 US average |
| Insense (Brand) | $500 + 10 × ($100 + 10%) = $1,600 | About $160 | Billed quarterly, so $1,500 for the plan up front |
So the cheapest way to get UGC depends on what you count. If your team has spare hours, a $25-floor marketplace wins. If it does not, price the time first. Market rates for a single edited video average $150 to $212, and paid usage often adds 20% to 30% of the base rate per month, which is laid out on our UGC rates page.
Most brands pick on price per video and regret it on rights or workload. Work through these in order.
No single platform wins for everyone. Here is where we would send each kind of buyer.
JoinBrands for the lowest floor, Trend if you want fixed prices and no subscription. Expect to write every brief yourself.
Mature, focused on US, Canada and UK creators, with partnership ads available. Check the pack minimum first.
Partnership Ads and Spark Ads built in. Budget for the subscription and the fee on every creator payment.
$129 a video with the brief, editing and rights handled, and the option to move the same brief to creators with an audience.
Managed service, perpetual rights and retailer integrations, at a custom price.
Prices are on every profile. Confirm usage rights with each creator before you pay.
Throughput we control and can show you, not a promise about your results.
Market figures on this page come from our UGC Creator Sourcing Report 2026 and UGC rates research. If you are new to the category, what is UGC covers the definitions.
Competitor figures come from each vendor's own pricing page or documentation, checked October 2026.
It depends on how much work you want to keep. JoinBrands has the lowest published floor, $25 a video plus a 15% fee on its free plan. Trend packages work out at $69 to $92 a video with full licensing. QuickAds is $129 a video with the brief, editing and rights included. Cohley suits enterprise teams that want a managed program.
A UGC platform is software that connects brands with creators who film product videos and photos for the brand to use in its own ads and channels. Most handle the brief, creator applications, payment and the usage licence. Some, called UGC marketplaces, also let you browse creator profiles and hire directly from them.
The lowest published price is JoinBrands, where videos start at $25 plus a 15% platform fee on the free plan. Gifting product to existing customers costs less again but rarely gives you a paid-ads licence. Count your own time too: our sourcing report puts internal briefing and review at $150 to $600 per video.
Most do. On published 2026 pricing, JoinBrands adds 8% to 15% depending on plan, Insense 7% to 20%, Influee 10% and Collabstr 5% to 10%, usually on top of a monthly subscription. Trend and Billo price per video or per credit instead. QuickAds adds nothing to what the creator is paid.
Yes. In the Influencer Marketing Hub 2026 benchmark, 50% of brands planned to increase their use of UGC creators and none planned to reduce it. What changed is the buying: more brands now want usage rights, partnership-ad codes and data-led briefs included with the video file.
Published timelines run from about five days to three weeks. JoinBrands says most brands get content within 3 to 7 days, Billo typically 7 to 12 business days, Insense within 14 days and Trend 2 to 3 weeks on average. QuickAds quotes 5 to 7 days from brief to delivery. Product shipping adds time everywhere.
UGC at $129 a video for the volume half of your plan, and creators with their own audience at $299 and $699 for the half that needs a face and a following. Same brief, same review, and the partnership code lands in your own ad account.
See the full pricing Try it for $1Seven-day platform evaluation; creator bookings are priced separately.