Competitors: A Comprehensive Guide

March 25, 2024

Nitin is the CEO of with 20+ years of experience in the field of marketing and advertising. Previously, he was a partner at McKinsey & Co and MD at Accenture, where he has led 20+ marketing transformations.

Looking for alternatives to for your advertising needs? You're in the right place. We've compiled a comprehensive guide to help you explore some of the top competitors in the market, such as, Canva, VistaCreate, Celtra, AdRoll, and Whether you're a small or medium-sized business, this guide will help you understand the features, pricing, and user experience of each option, making it easier for you to choose the right tool for creating ads for social media, search engines, and other online platforms.

Quick Overview:

  • AI-driven ad creation with a focus on social media.
  • Canva: Versatile design tool also suitable for ad creation.
  • VistaCreate: User-friendly tool for creating ads and social media content.
  • Celtra: Advanced ad creation and management platform for larger companies.
  • AdRoll: Specializes in ad retargeting and audience targeting.
  • Comprehensive ad management and optimization for big spenders.

Each of these tools offers unique features and pricing plans to suit different needs and budgets. By comparing their capabilities, you can find the one that best fits your business's advertising strategy.


  • What each platform can do, like making ads, checking data, working with other tools, etc.
  • The tools and features they give you and how much you can do with them
  • Special things they offer that make them different from each other


  • How much they charge, including any free options
  • How they set prices for different services, user numbers, and how much you use the platform
  • How much you get for your money at each price level

User Experience

  • How easy and straightforward it is to use each platform
  • How the platform looks and feels, including the design and layout
  • The kind of help and tips they provide to users

This way of comparing helps us give a clear and fair view of each platform. It lets businesses figure out which tool fits their needs best, thinking about important stuff like features, costs, and how easy the tools are to use. The aim is to offer a balanced comparison to help you make a smart choice.

Competitor Overview


Features is a tool that helps you make ads using AI, kind of like Here's what it can do:

  • Create ad texts, images, and videos with AI help
  • Make ads that fit different places, like social media or websites
  • Use ready-made designs or manage your own brand stuff
  • Keep track of your ads and see how they're doing

But, isn't perfect. It doesn't support as many languages (only 9), doesn't have fancy image editing, and you can't make super custom ads like you can with

Pricing has four different price options:

  • Free - You can use some features without paying
  • Starter ($49/mo)
  • Professional ($99/mo)
  • Business ($199/mo)

The prices are okay, but you don't get as many features as you do with some of's plans. The free version is pretty basic.

User Experience

Using is pretty straightforward. You get a visual editor to put your ads together, but it's not as fancy or easy to tweak as's.

It's friendly for users, but if you're looking for more language options or a better free version, it might not be the best pick. The design could be better, but if you're okay with simpler options for a bit less money, it's worth a look.

2. Canva



Canva is a well-known tool for making designs, and you can use it to create ads too. Here are its main features:

  • Easy drag-and-drop tool for making pictures and videos
  • Lots of templates, fonts, and images to choose from
  • Simple tools for editing pictures and videos
  • You can work on projects with your team
  • There's also a mobile app

But, Canva is more about general design and not just for ads. It doesn't have many advanced features for making personalized ads, support for many languages, or detailed ways to track how your ads are doing.


Canva has four different price levels:

  • Free - You get the basic features but there are limits
  • Pro ($9.99/month)
  • Enterprise (They'll tell you the price)
  • Nonprofit (Free)

Compared to tools made just for ads, like, Canva might seem a bit pricey since it doesn't focus only on ads. The free version doesn't let you do much.

User Experience

Canva is easy to use with its drag-and-drop editor, but it's not made just for ads. You might need to spend some time figuring out how to use its features to make ads instead of general designs.

It's okay for simple ad needs but if you're really into making ads, you might find tools like more useful because they're made just for that.

3. Adobe Express


Adobe Express is a tool that makes it easy for anyone to create designs. Here's what it offers:

  • A simple drag-and-drop way to make graphics, videos, and posts for social media
  • Lots of templates, fonts, pictures, and other design stuff to use
  • Basic tools to tweak pictures and videos
  • You can work with others on the same project
  • There's also an app for your phone

But, Adobe Express isn't just for ads. It's missing some of the deeper features you might want for making really tailored and effective ads, like being able to handle many languages or tracking how well your ads are doing.


Adobe Express has these price options:

  • Free - You get some features but can't do everything
  • Pro ($9.99/month)
  • Enterprise (they'll give you a special price)
  • Nonprofit (free)

Since Adobe Express isn't only about ads, it might feel a bit pricey if that's all you're looking for. The free version also limits what you can do.

User Experience

Using Adobe Express is pretty straightforward thanks to its drag-and-drop editor. But since it's not just focused on ads, you might need some time to learn how to make your ads work well. If you're really into creating ads, you might find tools that are specifically for that, like, more helpful.

4. VistaCreate



VistaCreate is a tool that lets you make cool ads, social media posts, banners, and more for your business. It's smart because it uses AI, and here's what it can do:

  • Bring your own pictures and fonts: You're not stuck with what everyone else is using. You can upload your own photos, drawings, and fonts to make your designs stand out.
  • Easy to change things up: With its drag-and-drop feature, you can easily move things around, add text, use filters, and more to make your design just right.
  • Save in different formats: Once you're done, you can save your design in many formats like PNG, JPG, GIF, and MP4. This means you can use your designs in lots of different ways.
  • Use it on any device: Whether you're on your laptop, desktop, or phone, VistaCreate works smoothly so you can make great designs from anywhere.


VistaCreate has four plans:

  • Free - Lets you try out the basics but you can't save too many designs
  • Starter ($9/month)
  • Business ($49/month)
  • Enterprise (Custom pricing)

The prices are pretty good, especially if you're a small business. The paid plans let you do more and save more designs.

User Experience

Using VistaCreate is really easy, even if you're not a designer. The drag-and-drop tool makes it quick to put together something that looks professional. The design of the tool is clean and modern, making it easy to find what you need and get your designs done fast.

If you're looking for a simple way to make ads and other marketing stuff, VistaCreate is a good choice. It's especially great for small businesses or startups because it's easy to use and not too expensive.

5. Fotor



Fotor is a simple tool you can use online to make graphics and edit photos. Here's what it offers for making ads:

  • Easy-to-use drag-and-drop setup to quickly change templates
  • Big collection of fonts, themes, stickers, and design pieces
  • Tools to make photos look better, like cropping, resizing, adding filters, and effects
  • A way to create graphics using shapes, lines, and drawing tools
  • A feature to make video ads
  • Option to edit many images at once
  • Cloud storage to keep and share your work

But, Fotor doesn't have some of the fancier features that other ad-making platforms offer. There's no help from AI, support for different languages, or detailed reports on how ads are doing.


Fotor has a free version and a paid version:

  • Free - Gives you the main editing features but you can only use it so much each day
  • Premium ($8.99/month) - Lets you do everything without limits and adds more tools

Since it's not just for ads, Fotor is a good deal if you only need basic graphics and simple video editing. But, it's missing the more advanced features specifically for ads.

User Experience

Fotor's drag-and-drop editor makes it straightforward to use for basic graphic design and editing images or videos. But, if you're looking for deeper ad-making and managing tools, it might not be enough.

It's a great place to start for simple projects for free, but if you're getting more into creating ads, you might need something like that's more focused on making data-driven ad campaigns.

6. Celtra


Celtra is a tool designed for making lots of digital ads quickly and easily. It's great for big companies that need to create many different versions of ads for different audiences. Here's a simple breakdown of what Celtra offers, how much it might cost, and what using it feels like.


  • Automated Ad Making: Celtra helps you make lots of ads fast by automating the process. This means you can get more done without needing to do everything by hand.
  • Smart Ads: It has cool features that let you change your ads based on who's looking at them, making sure your ads are always interesting and relevant.
  • Fancy Ad Types: With Celtra, you can make really nice-looking ads that can run on different online platforms, helping you catch people's attention wherever they are.
  • Extra Help: If you need it, Celtra can also give you professional advice and support to make the most out of your ads.


Celtra doesn't say upfront how much it costs. You have to talk to their sales team to get a price, which will depend on what you need. Since Celtra is made for big companies, it's probably more expensive than tools meant for smaller businesses or individuals, like

User Experience

Celtra is made for people who are really into marketing and making ads. It has lots of advanced features, which might be too much for someone just starting out or for small businesses. If you're looking for something simpler and easier to use, a tool like might be a better fit.

Celtra is great for big brands that need a powerful tool to make lots of different ads. But if you're a small business or just getting started with online customer engagement through social media marketing strategy, you might want to look at simpler options.

7. AdRoll



  • Audience Targeting: AdRoll helps you find and talk to the right people for your ads.
  • See How You're Doing: It gives you reports so you can make your ads better over time.
  • Social Media Ads: You can manage your ads on social media all in one place.
  • Smart Retargeting: Uses smart tech to show ads to people who are most likely to be interested.
  • Expert Help: If you need it, you can get help from people who know a lot about ads.


  • AdRoll doesn't have set prices. You need to talk to them to figure out what works for your business.

User Experience

  • AdRoll is great for big companies because it has a lot of tools and features.
  • The way it's set up is more for people who already know a lot about online ads.
  • If you're a small business, you might find it a bit complicated compared to simpler options like


Features is a tool that helps big online shops show ads to people who might buy something. Here's what it does:

  • It makes and changes ads on its own, using smart tech to get better results.
  • You can use it for ads on Facebook, Instagram, Pinterest, and Google.
  • It gives you detailed reports on how your ads are doing.
  • There are tools for handling big ad budgets for many ads at once.
  • It can show ads to people more likely to buy by connecting to your store's data.
  • You can test different ad designs to see which one works best. is really meant for big businesses that spend a lot of money on ads. It has lots of fancy features, but it's also more complicated to use than

Pricing doesn't tell you how much it costs right away. You have to ask them, and the price depends on how much you're going to spend on ads, how many ads you want to run, and other things.

It's probably more expensive than tools made for smaller businesses, like Since the price changes based on how much you use it, it could get pretty pricey if you're running a lot of ads.

User Experience has a lot of features for managing big ad campaigns, which means it's a bit harder to learn how to use. It's packed with data and options, which can be a lot to handle if you're not used to it.

If you're already spending a lot of money on ads (like more than $10,000 a month), might be helpful. But if you're just starting out or your business is smaller, you might find easier to use and get into.

Detailed Comparison

When we take a closer look at and the other options, we focus on what they offer, how much they cost, and what it's like to use them, based on what real people say. This deep dive lets us see clearly what's good and not so good about each choice.


What each platform can do is super important when you're deciding which one is right for you. is really good at making ads with help from AI, offering:

  • Automatic creation of video and image ads
  • Support for over 35 languages
  • Tools to find out which ads work best
  • Ways to make your ads look just like your brand

But, it doesn't help much with planning your ad campaigns or other marketing tasks. is also good at creating ads but doesn't do as well in:

  • Supporting many languages (only 9)
  • Letting you tweak ads a lot
  • Tracking how well your ads are doing

Canva is great for making designs with lots of templates and an easy way to edit. However, it's not the best for making ads that change based on who's looking at them.

Celtra is awesome for making lots of ads quickly and making them smart, but it might be too complicated if you just want to make a few simple ads.

AdRoll and are all about managing big ad campaigns and making sure your ads show up in the right places. They're for big companies with big budgets.


How much you pay is a big deal, and it can be really different depending on what you're looking for.

Platform Pricing Free Option $47-$199/mo No $49-$199/mo Limited
Canva $9.99-$?/mo Limited
Celtra Custom Quotes No
AdRoll Custom Quotes No Custom Quotes No is a good deal if you're not a huge company. Some others let you try things out for free, but you can't do much with those free versions.

User Experience

How easy and fun it is to use these platforms matters a lot. gets thumbs up for being easy to use and looking nice, so anyone can make good ads without needing to be an expert. and Canva are also pretty easy to use but might not look as slick.

But, Celtra, AdRoll, and are more for pros. They have lots of features, which is great if you know what you're doing but can be too much if you're new to this.

In short, is a great choice if you want something that does a lot but is still easy to use. The bigger, more complex options might do more, but they can be a lot to handle if you're just starting out or if you're a smaller business.


Let's look at what each of these tools offers in a simple table:

Feature Canva Celtra AdRoll
AI-powered ad creation
Ad campaign management
Design customization
Ad performance tracking
Budget optimization
A/B testing
Languages supported 35+ 9 N/A N/A N/A N/A

What this means:

  • is great for making ads with AI and lets you change designs a lot. It can handle many languages but doesn't do much for managing your ads or figuring out the best budget.
  • also makes ads with AI but doesn't track how well they're doing or support many languages.
  • Canva is all about making designs easily but isn't focused on ads or checking how they perform.
  • Celtra, AdRoll, and are more for big companies. They help manage your ads, figure out the best way to spend your budget, and test different ads to see what works best. They might be a bit hard to use if you're not used to dealing with ads.

In short, if you're a small or medium business looking to make cool ads without getting too technical, could be a good fit. If you're a bigger company with more needs, like managing lots of ads or spending a big budget wisely, you might want to look at the other options.


When we talk about how much and similar tools cost, here are a few things to keep in mind:

  • How they charge: Some tools have a set monthly price, while others might give you a special price based on what you need. has clear prices depending on what plan you choose.
  • Trying it out for free: Some tools let you use them for free, but with fewer features. doesn’t have a free trial right now.
  • What you get for your money: It’s important to look at what each price includes. Ideally, you want to get more features without paying extra.

Here’s a quick look at the costs and what you get with and other similar tools:

Platform Pricing Tiers Free Option Features $47-$199/mo No free tier AI-powered ad creation, design customization, performance tracking, 35+ languages $49-$199/mo Limited free version AI-powered ad creation, design customization
Canva $9.99/mo-$?/mo Limited free version Design templates, editing tools, collaboration features
Celtra Custom quotes No free option Automated ad creation, campaign management, performance tracking
AdRoll Custom quotes No free option Campaign management, audience targeting, performance tracking Custom quotes No free option Automated ad management, campaign optimization, performance tracking

Key takeaways:

  •’s prices range from $47-$199/mo, depending on what you need. It doesn’t offer a free trial. Other tools might be cheaper like Canva, or they might ask you to contact them for a price, like Celtra, AdRoll, and
  • Some tools, like Canva and, have a free version, but doesn’t.
  • If we compare what you get for $47-199/mo, is good for making ads and tracking how they do. But, it doesn’t have as many features for managing your ads or making them better over time as some other tools do.

In simple terms, is somewhere in the middle. It’s not as cheap as basic design tools but not as pricey as big ad management systems for larger companies. For small to medium businesses that want to make ads and see how they’re doing, especially in different languages, is a solid choice. But if you need more help with managing your ads or making sure you’re spending your money wisely, you might want to look at the more expensive tools.


User Experience

When people talk about using these different ad-making tools, they focus on how easy they are to use, if the support team helps when you're stuck, and how quickly you can learn to use the tool well. Let's dive into these points.

Ease of Use

It's important for a tool to be easy to use, especially for smaller businesses that might not have a tech expert.

  • is really user-friendly. You can drag and drop things to make ads quickly, even if you're not a tech wizard. People really like how simple it is.
  • and Canva are also pretty straightforward, but some people think they could be a bit sleeker or easier to navigate.
  • Celtra, AdRoll, and are more for people who know their way around tech. They have a lot of features, which is great, but it can be a bit much if you're new to this stuff.

Customer Support

Good support can make a big difference when you're using a new tool.

  • has a support team ready to chat 24/7 or answer emails, usually within an hour. Users find them really helpful.
  • Canva and have support, but it's hit or miss. Sometimes you wait a while to get an answer.
  • Celtra, AdRoll, and offer help for big accounts, but if you need quick help, it might not be as fast or personalized as you'd like.

Learning Curve

How quickly you can get good at using the tool is key. You don't want to spend all your time learning how to use it.

  • is great because you can start making ads almost right away. It's easy for beginners.
  • and Canva are easy to start with, but if you want to use all their features, you might need to spend some time learning.
  • Celtra, AdRoll, and have a lot of advanced options. They're powerful if you know what you're doing, but they can be tough for beginners.

In short, is great for anyone looking to make ads without a hassle. It's easy to use and learn, and the support team is there when you need them. The other tools might offer more advanced features, but they can be a bit harder to get into if you're not used to making ads.

Pros and Cons

Here's a straightforward look at the good and bad sides of and its competitors, to help you figure out which one might be the best choice for you.

Platform Pros Cons - User-friendly, great for those just starting out
- Offers good value for its price
- Allows for a lot of ad customization
- Quick and helpful customer support
- No option to try it out for free
- Limited features for managing ad campaigns
- Doesn't offer ways to fine-tune budgets or do deep testing - Reasonably priced
- Simple to start using
- Creates ads using AI
- Supports only 9 languages
- The free version is very basic
- Lacks features for optimizing or testing ads
Canva - Easy-to-use drag-and-drop editor
- Lots of templates and assets
- Lets teams work together
- Doesn't create ads using AI
- More focused on general design than ads
- Might be more expensive than ad-specific tools
Celtra - Advanced tools for creating ads quickly
- Powerful options for optimizing and testing ads
- Manages campaigns in real-time
- Probably too costly for small businesses
- Has a steep learning curve
- Too complex for basic ad requirements
AdRoll - Strong ad targeting features
- Professional support available
- Helps manage how much you spend on ads
- Likely expensive for smaller brands
- Dashboard can be hard to use
- Less flexible in customizing ads - Automated testing and optimization
- Tracks performance and provides analytics
- Manages ads across different platforms
- Uses custom pricing
- Not simple for beginners
- Can be overwhelming with data

Key Takeaways

  • is a good middle ground for small to medium businesses that want to create ads easily without needing a lot of fancy campaign management tools.
  • Canva and are easier on the wallet and offer free versions, but they don't have strong tools for optimizing or analyzing ads.
  • Celtra, AdRoll, and are packed with advanced features but might be too pricey and complex for smaller businesses.

Think about how much you want to spend, the size of your business, and how comfortable you are with technology when choosing between these options. is a solid pick for many growing companies that want to make eye-catching ads without breaking the bank.

Additional Notable Competitors

Besides, there are other tools out there for businesses that want to make ads using AI. Let's look at a few more options that might be right for different needs.


Bannerbear focuses on making ads you see on websites and social media.

Key Features

  • Makes ads automatically for web and social media
  • Targets ads to specific groups of people
  • Shows detailed info on how ads are performing

Best For

Bannerbear works well for small and medium businesses (SMBs) that want to advertise on Google, Facebook, and other places online. It helps make ads better by learning what works.


Bannerbear's cost depends on how much you're spending on ads and what you need from the tool.


Anthropic is great for writing ad text with AI.

Key Features

  • Writes ad text automatically
  • Can write in over 35 languages
  • Lets you change the AI's text suggestions easily

Best For

It's a good choice for people working alone, small businesses, and anyone who needs good ad text without a lot of work.


  • Has a free version
  • Paid plans start at $12 a month helps you make videos and designs for social media and ads.

Key Features

  • Lets you create custom video ads
  • Has music, images, and icons you can use
  • Makes animated posts for social media
  • Lets you work on projects with others

Best For is for startups and small businesses that need videos and animations without spending a lot.


  • Free version
  • Paid plans start at $39 a month

While these tools don't do everything can, especially for ads across different marketing channels, they have special features that might fit what some businesses need. Looking at what each one offers can help you pick the right one.

Conclusion is a great choice for small to medium businesses that want to make good ads easily. It's especially handy if you're not a marketing expert. When we look at it next to other options like, Canva, VistaCreate, Celtra, AdRoll, and, is a nice middle ground because it's easy to use, has useful features, and doesn't cost too much.

Here's a quick rundown of what we found:

  • Ease of use: is really easy for anyone to start using. You can quickly make ads with a simple tool that lets you drag and drop things. On the other hand, more complex tools like Celtra and might take a bit more time to learn.
  • Features: lets you make ads with AI, supports different languages, and lets you change designs. However, it doesn't have some of the fancy tools for managing your ad campaigns or tweaking your ads based on data that you might find in Celtra and
  • Pricing: With a price range of $47-$199/month, is a good deal for small and medium businesses. This is compared to other platforms that might ask for a custom quote and could end up being more expensive. Some of the other options might let you try them out for free.
  • Ideal user: is best for small business owners, startups, and ecommerce brands that want to make custom ads quickly and easily without needing a big budget or fancy tools.

For most small businesses, has what you need at a fair price. It makes making ads simple, even if you don't know much about design or coding. You can also see how your ads are doing and make them better over time.

If you really need to get into the details of targeting your ads, managing your budget, or testing different ads to see what works best, you might want to look at more complex platforms like Celtra and These are more expensive and a bit harder to use but they have more tools for big campaigns.

In the end, what's best for you depends on what your business needs and how much you can spend. is a solid option that makes creating and managing ads doable for businesses of all sizes, offering a good mix of easy-to-use features and the ability to track how well your ads are doing.

Is AdCreative AI worth it?

Yes, is a good pick for small and medium businesses that need a simple way to make ads. It's got an easy drag-and-drop setup, so you don't need to be a design pro to use it. Plus, the AI helps write your ad copy, saving you time. It doesn't have all the bells and whistles for managing big ad campaigns, but it's great for making ads quickly and doesn't cost too much. It's especially handy for small teams or businesses just starting out.

How much does ad creative ai charge? has different plans based on how much you want to use it:

  • Free Trial: $0 for 7 days with 10 credits
  • Startup Plan: $21 per month for 10 credits
  • Professional Plan: $141 per month for 100 credits (most popular)
  • Agency Plan: $374 per month for 500 credits

Credits are used each time the AI makes something for your ad. The more you pay, the more credits you get for making more ads.

What is AdCreative AI? is a tool that uses artificial intelligence to quickly make images, videos, and text for online ads. Here's what it does:

  • Uses AI to create ad content
  • Works in over 35 languages
  • Lets you change how your ads look
  • Connects with popular ad places like Facebook and Google
  • Tracks how well your ads are doing and helps make them better

It's designed to make making ads quick and easy, even if you're not an expert in design or marketing. The AI does the hard work, so you can focus on tweaking the message to your liking.

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