%201.avif)
$176,580
in revenue generated in 10 months.
4.8x
ROAS
Customer focus + inventive solutions = lasting impact
Proje Hakkında
With relatable video UGC, skin quiz funnels, and full-funnel Meta ad structure.
İstemci Anlık Görüntüsü
- Industry: Skincare (D2C)
- Location: U.S. Shipping (HQ in Denver, CO)
- Hero Product: Gentle Bakuchiol Night Serum
- Goals: Build awareness in a sensitive skin niche, drive conversions, grow email base
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Toplamak ve çalışmak için bir CRM sistemi yoktu
potansiyel müşteriler
4
Zorluk
The brand had a standout clean formula but lacked reach.
Challenges included:
- Low purchase intent from cold audiences
- Ad fatigue from static brand shots
- Needed a way to scale spend without blowing up CAC
Stratejimiz
Buna 4 yapılandırılmış aşamada yaklaştık ve öğrenmelere dayalı hızlı yineleme yaptık:
The brand had a standout clean formula but lacked reach.
Challenges included:
- Low purchase intent from cold audiences
- Ad fatigue from static brand shots
- Needed a way to scale spend without blowing up CAC
Aşama 1:
Test Kampanyaları
🧪 Objective: Build trust and educate cold audiences
- Created a 3-step “Find Your Glow” skin quiz
- Offered 15% OFF for quiz-takers to capture emails
- Top ad angles: “Retinol made you break out? Try this instead.”
- Quiz completions retargeted with DPA + before/after UGC
📊 Results: - 14,000 email leads at $1.83 CPL
- CTR increased 2.8X vs. previous brand ads
- Conversion rate: 9.2% from quiz funnel traffic
Aşama 2:
Marka Bilinirliği İçin Hediye
📽️ Objective: Build authority and repeat purchase behavior
- Partnered with 12 creators with sensitive skin stories
- UGC split between routine videos, unboxing, and before-after over 3 weeks
- Ad copy mimicked testimonials: “I stopped using actives until I found this.”
📊 Results:
- 6 best-performing videos generated 3.9X ROAS
- ROAS for retargeting layer peaked at 5.4X
- UGC was refreshed every 6 weeks to avoid ad fatigue
Aşama 3:
Potansiyel Müşteri Oluşturma Kampanyaları
📦 Objective: Increase AOV and stabilize spend
- Introduced 2-bottle bundles and a night/day combo kit
- Meta campaign structure: 20% Advantage+ Shopping, 80% BAU funnels
- Cold audience testing every 4 weeks: age 30–50, sensitive/acne-prone groups
- Landing pages restructured with clean testimonials + zero fluff product claims
📊 Results:
- AOV lifted by 23%
- Blended CAC dropped below $15
- ROAS stabilized at 4.3X with $17K/month ad spend
Aşama 4:
Yüksek Biletli Genişletme
Bu Kampanyanın Çalışmasını Sağlayan Nedir?
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3
Toplamak ve çalışmak için bir CRM sistemi yoktu
potansiyel müşteriler
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CEVAPLAR AL
