Ad examples. Same offer, written twice: one clears review, one does not.

Topical, non-ingestible, LegitScript-certified account, 18+ targeting. That is the only paid lane on Meta and Google, so every example assumes it.

Meta feed, rejected

"Finally, real relief from chronic pain and anxiety. Our CBD balm cures joint pain in minutes." Image: jar next to a hand gripping a knee. Three health claims plus an implied treatment image. Meta rejects it and flags the account.

Meta feed, clears

"A cooling topical made from USA-grown hemp. CO2 extracted, third-party lab tested, THC under 0.3%. Here is the full ingredient list and how we use it after a run." Image: the jar, the ingredient panel and a lab report. Describes what the product is and how it is made.

TikTok, pulled

On-screen: "This gummy fixed my sleep in one night." Caption: "#ad" buried in hashtags. Ingestible product, a sleep claim, disclosure in the caption only.

TikTok, stays up

On-screen: "What is actually in a hemp balm." Spoken and on-screen "Paid partnership". Reading the label and the lab report. Topical, educational, disclosed. Spark Ads can boost it.

Google Search, disapproved

"CBD Oil for Anxiety and Pain Relief | Doctor recommended. Treats anxiety, insomnia and chronic pain." Ingestible CBD is not allowed on Google at all, and the copy adds three disease claims.

Google Search, clears

"Hemp Topical Balm | Lab Tested, USA Grown. LegitScript certified. Certificate of Analysis on every product page. Ships to CA and CO." Topical only, certified, geo-limited, landing page carries the COA.

Supplements are open on every platform with an age gate. The claim is what gets the ad disapproved, and the landing page is read alongside it.

Meta feed, rejected

"Struggling with anxiety and insomnia? This clinically proven formula cures sleepless nights. Results guaranteed." Image: tired face vs smiling face. Second-person copy, two disease claims, "clinically proven" with no trial, "guaranteed", and a before-and-after face.

Meta feed, clears

"Magnesium glycinate, 200 mg, with L-theanine. One capsule with dinner. Here is why we chose this form over magnesium oxide, and the study we based the dose on." Image: the capsule, the label, the dose. Structure/function line with the FDA disclaimer on the page.

Creator script, fails the brief

"This fixed my gut issues in a week, my bloating is gone, my IBS is basically cured." On screen: "BLOATING GONE". Caption: "#collab thanks @brand". Disease claims made on the brand's behalf, and "#collab" is not a disclosure the FTC accepts.

Creator script, brief-compliant

"Paid partnership with Calm Labs. This is the one I take with dinner. Here is the label, here is what magnesium glycinate is, and here is why I switched from the oxide form." On screen: "PAID PARTNERSHIP · 200 mg magnesium glycinate". Caption: "#ad. Supplement, not a treatment."

The strictest category here. Meta reads the copy, the FDA reads the landing page, and the same four phrases appear in the FDA's 2026 warning letters.

Meta feed, rejected

"Struggling to lose weight? Get Ozempic-style results without the wait. Clinically proven compounded semaglutide from FDA-approved pharmacies, same as the brand at a fraction of the price." Image: before-and-after bodies. Personal-attribute copy, a brand-name comparison, an outcome number, body imagery, and three claims the FDA named in its March and June 2026 letters.

Meta feed, clears

"A physician-guided weight management program. Weekly check-ins with your care team, medication prescribed only if clinically appropriate, dispensed by a licensed pharmacy. Compounded medications are not FDA-approved." Image: clinician on a video call, program app on a phone.

TikTok, pulled

"I lost 34 lbs in 3 months and it was so easy. No diet no gym, use my code MAYA20." No disclosure. A number, a timeframe, "no diet no gym", an affiliate code with no disclosure.

TikTok, stays up

"Week 3 on a supervised program. Honest update. Paid partnership. The first two weeks were rough on my stomach. The weekly check-ins are what kept me going. Not medical advice." Real experience with a real limitation, no outcome number, no drug named, disclosed in the video.

Google Search, disapproved

"Buy Semaglutide Online | No Prescription Needed. Generic Ozempic from FDA approved pharmacies." Prescription drugs without a prescription is an egregious Google violation, and every phrase is one the FDA has cited.

Google Search, clears

"Physician-Guided Weight Management | Free Eligibility Check. Licensed clinicians, weekly check-ins, transparent monthly pricing. Compounded medication only if clinically appropriate. Compounded drugs are not FDA-approved."

The compliant version describes the service and the experience. The rejected one promises the outcome. That is the whole discipline, and it is enough to fill a creative library.

To study what is actually running: search the Meta Ad Library by keyword and country, filter to active ads, and read what has been running longest. A compliant ad that has run for months is the best template you can find. Read the landing pages too, because the FDA and the platforms review those. Searches like "top supplement brands facebook ads" lead people to this method; the library itself is free.

QuickAds' creative intelligence models read the same signal across 32M+ ads, which is how the concept library for a regulated brand is briefed from evidence rather than a guess.

QuickAds builds twenty to thirty of these concepts at a time from a locked claims sheet, reviews every frame, and ships them at 100+ creatives a month on a 5 to 7 day turnaround, across Meta, TikTok, Google, programmatic and creator formats. A managed program runs $2,000 to $5,000 per month depending on scope; software from $299 per month. How the engagement runs is on its own page. Category guides: CBD, supplements, weight loss, med spa.