Upfluence keeps prices off its website. Its own AWS listing does not. Here are the published plans, the payment fees, what buyers report paying, and the cheaper routes if you only need part of what it does.
Last updated October 2026
Upfluence does not publish prices on its website; every plan is custom-quoted on a 12-month minimum. Its own AWS Marketplace listing prices three annual plans: Growth at $11,940 (one seat), Scale at $19,800 (five seats) and Enterprise at $42,600 (25 seats). That is about $995 to $3,550 a month, before creator fees, product and production.
Prices checked 24 October 2026 on Upfluence's pricing page, AWS Marketplace listing and help center. Confirm your own quote before signing.
Upfluence's website says pricing is "modular and custom-quoted." The company does publish a price sheet, though, on its AWS Marketplace listing. Every plan there includes full platform access and runs for 12 months.
| Plan | 12-month price | Per month | Seats | Creator community | Support |
|---|---|---|---|---|---|
| Growth | $11,940 | about $995 | 1 | 5,000 | Standard |
| Scale | $19,800 | $1,650 | 5 | 10,000 | Premium |
| Enterprise | $42,600 | $3,550 | 25 | 20,000 | Premium |
Source: Upfluence's AWS Marketplace listing, read 24 October 2026. The listing says you move up a plan to get more seats or a larger creator community, rather than adding seats one at a time. The listing describes the community figure as the size of the creator database each plan can search and access. Upfluence's own site advertises a database of more than 14 million creators, so ask which number your quote is built on.
On its own pricing page, Upfluence adds the parts the AWS sheet leaves out. Quotes depend on the modules you pick, your team size and your program volume. There is no mandatory setup fee, and you can pay for a custom onboarding package if you want one. Every client gets a dedicated account manager. The minimum contract is 12 months, and the free trial is set up after a call rather than by signing up.
A direct quote can land above or below the AWS figures. Use them as the benchmark you bring to the first call.
Upfluence sells its product as three packages, each including everything in the one before it.
If you only need discovery, ask for the Find module on its own. That is where the lower third-party estimates come from.
Growth and Enterprise sit $30,660 apart on the AWS sheet. These are the levers that decide where you land.
Upfluence Pay is the module brands use to pay creators. It runs on Stripe, and it has its own fees on top of the platform contract.
| Funding method (USD account) | Fee on the top-up |
|---|---|
| Payment card | 5.9% + $0.30 |
| ACH direct debit (US only) | 0.8% (max $5) + 1.5% |
| Wire transfer | $15 + 1.5% |
Upfluence's help center puts the all-in cost of paying a creator at "slightly between 4-6%." Each payout also carries small onboarding, compliance, payout and transaction fees that vary by the creator's country, plus a 1 percent Stripe conversion fee on USD accounts when the creator is paid in another currency. You choose whether you or the creator absorbs the conversion fee.
Creators pay nothing to receive money, with one exception. Payments land after a default 120-hour hold, and a creator who wants the money immediately can accept a 5 percent instant-payment fee.
On $100,000 of creator payments, a 5 percent all-in rate is $5,000 a year. Funding by ACH rather than card is the easiest way to keep it near the bottom of the range.
Search for Upfluence pricing and you will find figures from $478 a month to $3,500. They describe different things.
| Figure | Source | What it actually measures | Type |
|---|---|---|---|
| $478 a month | Influencer Marketing Hub | A starting price for a single module | Reported |
| $800 to $1,200 a month | Hypervolt, via Archive | An entry tier for one or two users | Reported, third-hand |
| $995 to $3,550 a month | AWS Marketplace listing | Full-access plans, 1 to 25 seats, 12 months | Published by Upfluence |
| $15,000 a year median | Vendr | Closed contracts, $9,259 to $26,922 range | Buyer data |
| $2,000 to $3,500+ a month | Stack Influence | A full suite, as estimated by a competitor | Reported |
The low numbers price one module. The high numbers price the full suite for a bigger team. Vendr's median sits between the two, close to the AWS prices for Growth and Scale. Vendr does not publish its sample size, so treat its range as directional.
The only figure Upfluence itself has put in writing is the AWS sheet. If a quote for one seat and full access comes in well above $11,940 a year, ask why.
Upfluence finds creators and manages the relationship. It does not make the video, and the creators are paid separately. Here is what a modest program costs once you add those in.
| Line | Low | High | Basis |
|---|---|---|---|
| Upfluence Growth, 12 months | $11,940 | $11,940 | AWS listing |
| 24 creator posts at the confirmed micro median | $24,000 | $24,000 | $1,000 a post, QuickAds beauty report |
| Upfluence Pay fees at about 5% | $1,200 | $1,200 | Midpoint of 4 to 6% |
| Your team's time: brief, review, coordinate | $3,600 | $14,400 | $150 to $600 a video, sourcing report |
| First-year total | $40,740 | $51,540 | Platform is 23 to 29% of it |
Assumptions: two creator posts a month at $1,000 each, the median from 294 confirmed micro deals in our beauty and supplements creator report. Internal time is costed at $150 to $600 per video, the range in our UGC creator sourcing report, for briefing, review and coordination. Product, shipping and paid usage rights are left out, so the real figure is higher.
The platform fee is fixed, so it shrinks as a share of spend as the program grows. On $100,000 of annual creator payments, Growth is about 12 percent of spend. On $24,000, it is half. That is the honest test of whether Upfluence fits: how much will you pay creators this year?
If you run a large ambassador or affiliate program on Shopify or Amazon, already have people making the content, and want to turn customers into creators, Upfluence is built for exactly that. Customer-list matching, discount-code tracking and global payouts with tax forms are hard to stitch together from cheaper tools, and the fixed fee gets cheaper per dollar the more your creators sell.
It is a weaker fit in three situations. You are testing creators for the first time and a $11,940 commitment would eat most of the budget. You need finished ads more than a database, because Upfluence produces nothing. Or your team is one person, who will spend the year doing outreach, briefing and review by hand.
The right alternative depends on which part of the work you want to keep.
| Option | Published price | What you get | What you still do yourself |
|---|---|---|---|
| Modash | $199/mo billed yearly, $299 monthly | Search across 380M+ profiles, CRM, inbox, content tracking | Briefing, production, editing, creator fees |
| Collabstr | Free with a 10% hiring fee; Pro $249/mo billed yearly | A marketplace where creators list their rates | Picking, briefing, review |
| Upfluence Growth | $11,940 a year | Discovery, CRM, e-commerce tracking, payments | Production, editing, creator fees |
| QuickAds with Remy | $129 UGC, $299 Gold, $699 Mega, per video | Sourcing, negotiation, brief, production and delivery, creator fee included | Approving the creator and the cut |
Prices from Modash and Collabstr pricing pages, checked 24 October 2026. If you want software to run creators yourself, Modash is the closest like-for-like at a fraction of the cost, and it lets you pay monthly. If you want the videos rather than the software, that is a different purchase, and it is the one we sell.
Remy, our influencer agent, sources the creator, negotiates the rate, writes the brief from 32M+ ads and delivers in 5 to 7 days from brief, on Instagram, YouTube and TikTok. The creator fee is inside each price: $129 for a UGC video you own, $299 for a Gold creator with 5K to 50K followers who posts to their audience, $699 for a Mega creator with 50K to 250K. No retainer, no platform fee, no percentage taken from the creator. Our platform comparison lays Upfluence, Insense, Aspire and Modash side by side.
Published numbers from our influencer agent, so you can judge the alternative on the same terms.
| Measure | Figure |
|---|---|
| Creators sourced | 1,000+ |
| Rate negotiations run | 1,000+ |
| Brands running it | 10+ |
| Creator reply time | 1 to 2 days |
| Brief to delivery | 5 to 7 days |
Remy is AI assisted and human reviewed. On the wider platform we have managed $200M+ in ad spend, and Udemy saw 2.8x ROAS working with QuickAds. Read how UGC rates are set across the market before you compare any per-video price, ours included.
Upfluence figures come from Upfluence's own pricing page, AWS Marketplace listing and help center, checked 24 October 2026. Third-party figures are labelled as reported.
Upfluence does not publish prices on its website and quotes every plan after a demo. Its own AWS Marketplace listing prices three 12-month plans: Growth at $11,940 with one seat, Scale at $19,800 with five seats and Enterprise at $42,600 with 25 seats. Vendr reports a median buyer contract of $15,000 a year.
Yes. Upfluence is an established influencer marketing software company with a creator database of more than 14 million profiles, a public help center, its own payment product and a listing on AWS Marketplace. Like most enterprise software, it sells through sales calls and annual contracts, so read the renewal terms before you sign.
Brands usually pay creators through Upfluence Pay, which runs on Stripe, though PayPal and wire are also supported. You top up a balance by card, ACH or wire, then release payments inside a campaign. Upfluence puts total fees at roughly 4 to 6 percent. Funds reach the creator after a default five-day hold, or immediately if the creator accepts a 5 percent instant-payment fee.
The closest competitors are GRIN, Aspire and CreatorIQ on the enterprise side, and Modash, Collabstr and Influencer Hero for teams that want published self-serve pricing. They all help you find and manage creators. None of them produce the content, so production, editing and paid usage still need a separate budget or supplier.
Yes, but it is not self-serve. Upfluence sets up a free trial after an initial call, configured to your use case. In the meantime it offers free tools, such as a Chrome extension and a fake follower checker, that let you test its data before speaking to sales.
No. Upfluence charges a fixed platform fee and says it takes no percentage of creator-driven sales, so the fee does not grow as your affiliate revenue grows. Creator payments made through Upfluence Pay do carry processing fees, typically 4 to 6 percent, which are separate from the platform fee.
Remy sources the creator, agrees the rate and delivers the ad, with the creator fee inside one published price. Software starts at $199 a month for AI image and video ad creation, and $299 adds AI agents, publishing and Remy.
See how Remy works Try it for $1Seven-day platform evaluation. Your first video ad is free. Creator bookings are priced per video.