AI handles form · humans own substance
CPG marketing · FMCG brands and retailers

CPG marketing at the speed of the digital shelf.

Ten hero SKUs, eight retailers, four placements each and three languages is 960 assets before a single refresh. Your agency of record makes the film. QuickAds makes everything after it: 100+ ads a month for retail media, social and quick commerce, in 5 to 7 days, with people on brand and claims.

Retail mediaLiveSocial and creatorsLiveQuick commerceLive
100+
Creatives a month
5 to 7 days
Brief to delivery
32M+
Ads behind every brief
$200M+
Ad spend managed
Talk to our team

Tell us about the brand. We come back with what is missing on your digital shelf, what the first month of creative would look like and a fixed monthly number.

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  • A read of your product pages and ads on the retailers that matter
  • The asset count your retailer and market mix actually needs
  • A first-month plan with concepts, formats and turnaround
  • One monthly number, no hourly billing
Where creative breaks for FMCG brands

The shelf moved online. Creative didn't keep up.

Online is still a minority of packaged-goods sales and most of the growth. Every retailer app, marketplace and quick-commerce platform is now a shelf with its own specs, its own calendar and its own appetite for assets.

01 · The asset math

960 assets before a refresh

A traditional production cycle delivers a few dozen. The gap gets filled with resized packshots, which is why the same tired banner is on every retailer.

10 SKUs × 8 retailers
× 4 placements × 3 languages
= 960 assets
02 · The growth

Online drove most of the growth

Online drove close to 75% of US grocery dollar growth in 2025. The budget follows the growth, and the growth happens on screens the TV film was never cut for.

What it means

Winning the shelf you can't touch is now the job.

03 · The media

Retail media sells you the click, not the ad

US retail media spend reaches $69B in 2026. The network sells targeting and placement. The creative that has to carry the sale is still on you.

What it means

Every dollar of retail media rides on an ad someone had to make.

How it works

Six steps, every month, one chain.

Creative intelligence, strategy, production, creators and campaign management run as one service. Your agency keeps the big idea. We keep the shelf full.

01

Shelf read

We pull your product pages and live ads from the retailers you care about and compare them with the category leaders, using what 32M+ ads say works.

02

Brand kit per market

Mandatories, legal lines, nutrition claims and pack rules locked per market, so every asset after this is on brand before anyone looks at it.

03

Concepts and angles

Occasion, flavor, pack and value angles with the evidence behind each one. You approve the angles before anything is produced.

04

Production at volume

Retailer-spec statics, catalog cards, short video and creator content. The first batch ships 5 to 7 days after the kit is approved.

05

QA on every frame

Pack accuracy, claims, safe zones and network policies checked frame by frame, so the wrong flavor or an old pack never goes live.

06

Weekly read by retailer

Every asset tagged by hook, format, SKU and pack shot. Each week you see which creative carried which retailer and market, and the next batch is briefed from that.

We lead with throughput: concepts per week, assets per month, turnaround. We do not promise ROAS. Sales depend on price, distribution and the product, which we do not control.

What the leaders are already doing

The biggest groups decided creative volume is infrastructure, not a campaign.

Unilever

Twenty times the influencers, one digital twin per product

The new CEO moved social from 30% to 50% of spend and committed to twenty times more influencers. Production was rebuilt to feed it: a digital twin of each product so one file holds every variant, label and language. Content costs down 87%, made twice as fast, rolling across 21 markets by 2026.

Source: Unilever
Haleon

Global to local on one platform

Global-to-local campaigns run through a single content platform, which Haleon says halved campaign execution time. The setup won a Gartner marketing technology award in 2024.

Mondelez

A $40 million content engine

More than $40 million invested in a generative AI content tool, targeting 30% to 50% lower production costs, starting with social content for Chips Ahoy and Milka, with people checking every output.

Source: Reuters

All three did the same three things: one source of product truth, production measured in days, and creators plus people kept on brand and claims. QuickAds does that as a service, for brands that are not going to write a $40 million cheque for tooling.

What you get, channel by channel

Everything after the film, on every shelf.

Retail media

Onsite and offsite

Sponsored brand, display and video assets for Amazon, Walmart Connect, Instacart, Target Roundel and grocery networks, each in its own spec.

Retail media guide

Digital shelf

Catalog and product pages

Enriched catalog ads, lifestyle imagery and a short video for every SKU, including the long tail nobody shoots.

Digital shelf guide

Social and creators

Feeds and real people

Meta, TikTok and YouTube cuts, plus creator content sourced and managed through Remy, our influencer agent.

Influencer agent

Quick commerce

Banners, bundles, occasions

Creative for quick-commerce apps, refreshed on the app's calendar, which is weekly.

Beverage example

Built for four kinds of brand: many SKUs (Enriched Catalog), a few SKUs with heavy paid spend (Claims-Safe Volume Creative), in-house teams wanting leverage (Creative Capacity Engine), and done-for-you (Managed Creative Capacity). Retailers and retail media networks run supplier creative the same way: see the retailer page.

Pricing

One monthly number. No hourly billing.

Roughly half the cost of building the same capacity in-house, and 30 to 40% below premium creative subscriptions, with creative intelligence and strategy included rather than sold separately.

Software
$299
per month, from

The platform for teams that run production themselves: creative intelligence on 32M+ ads, catalog enrichment, image and video generation, compliance checks.

Managed
$5,000
per month, from

A pod of strategists, producers and QA running the six steps with you. 100+ creatives a month, 5 to 7 day cycles, weekly read by retailer.

Productized
5%
of ad spend, $5,000 minimum

Creative plus campaign management as a share of spend. Optional 2% premium add-on. Six-month minimum term.

Watch it work, read the data

Proof before the call.

Watch it work

Read the data

FAQ

Questions FMCG teams ask first.

How is QuickAds different from our agency of record?

Your agency of record owns the big idea and the hero film. QuickAds works downstream of it, turning that work into the hundreds of retailer, social and quick-commerce assets the digital shelf needs each month, with a weekly read on what sold. Most clients run both, with the agency's footage as our source material.

Can you work across several countries and languages?

Yes. We build a locked brand kit per market, covering mandatories, legal lines and nutrition claims, then localize copy and on-screen text inside it. Our 70+ people work from Bangalore, Noida, Singapore, Canada and the USA, covering Asian, European and American hours. Legal review of claims stays with your market teams.

How fast can the first assets go live?

The shelf read and brand kit take the first week. The first batch ships 5 to 7 days after the kit is approved, and every batch after follows the same cycle. A managed pod produces 100+ creatives a month, scaling with the number of retailers, markets and SKUs in scope.

Do you guarantee sales lift or ROAS?

No. We commit to throughput: concepts shipped per week, assets per month and turnaround time. Sales depend on price, distribution, media and the product itself, which we do not control. What we report every week is which creative carried each retailer and market, so your team can move budget on evidence.

We are a retailer, not a brand. Does this apply?

Yes. Retailers and retail media networks run supplier ads, private label and weekly promotions as one managed service, so suppliers get retailer-spec creative without you building a studio. The retailer page covers it in detail.

What does CPG mean in marketing?

CPG stands for consumer packaged goods: products people buy often and use up quickly, such as drinks, snacks, cleaning products and toiletries. FMCG, fast-moving consumer goods, means the same thing and is the more common term outside the US. CPG marketing is built around repeat purchase, retail distribution and winning at the shelf.

Go deeper

The FMCG and retail page set.

Meet the expert behind this page
Nitin Mahajan, Founder and CEO of QuickAds

Nitin Mahajan, Founder and CEO, QuickAds

Nitin runs QuickAds, the creative intelligence and production company behind this page: 70+ people across India, Singapore, Canada and the US, and more than $200M of ad spend managed. Before QuickAds he was early at two companies that went on to become unicorns. This page comes out of the calls he has with FMCG and retail teams every week. Connect on LinkedIn