%201.png)
$112,000
in revenue generated in 90 days
7.7X
ROAS
Smart planning + fearless creativity = scalable success
About Project
An emotional storytelling rollout across platforms that built brand association, recall, and a community of loyal admirers.
Client Snapshot
- Industry: D2C Jewelry
- Location: U.S. (with NRI targeting in Canada and UAE)
- Products: Gold-plated and demi-fine jewelry
- Campaign Objective: Brand Awareness, Emotional Brand Recall, Pre-Festive Top-of-Mind Positioning
1
2
3
They had no CRM system in place to collect and work
leads
4
The Challenge
Ziaara wanted to do more than just sell products. They wanted to build a brand — one that lived in people’s minds long after the ad ended.
The goal:
- Launch a 12-part cinematic storytelling campaign
- Achieve strong ad recall and create deep emotional resonance
- Deliver this campaign across Meta, YouTube, and Snapchat for maximum reach
Our Strategy
We approached this in 4 structured phases, iterating fast based on learnings:
Ziaara wanted to do more than just sell products. They wanted to build a brand — one that lived in people’s minds long after the ad ended.
The goal:
- Launch a 12-part cinematic storytelling campaign
- Achieve strong ad recall and create deep emotional resonance
- Deliver this campaign across Meta, YouTube, and Snapchat for maximum reach
Phase 1:
Test Campaigns
Each video followed a different woman through a life-defining moment — a breakup, a reunion, a promotion, a quiet self-gift. Each moment was subtly marked by a piece from Ziaara.
- Duration: 30–45 seconds (vertical for Reels/Snaps, horizontal edits for YouTube)
- Designed for autoplay: Text-first storytelling, no reliance on audio
- CTA only in final frame: “Every story sparkles. Ziaara.”
Phase 2:
Giveaway for Brand Awareness
🌐 Meta (FB & Instagram)
- Objective: Reach + ThruPlays
- Spend: $9,200 over 6 weeks
- Targeting: Women 23–45, luxury + lifestyle interests
- Optimization: Sequenced delivery — users who watched 1 video were shown the next
Performance:
- Reach: 3.1M
- ThruPlay Rate: 29.4%
- Avg CPTP: $0.061
- Ad Recall Lift: +38% (verified via Meta Brand Lift Study)
Phase 3:
Lead Generation Campaigns
📺 YouTube Ads
- Objective: Maximize 30s watch-throughs + affinity building
- Placement: In-stream skippables and YouTube Shorts
- Spend: $5,400
Performance:
- Impressions: 2.8M
- View Rate: 23.7%
- Avg CPV: $0.04
- Completion Rate (30s+): 18.2%
- Top comment: “These are literally short films, not ads.”
Phase 4:
High-Ticket Expansion
👻 Snapchat Ads
- Objective: Expand brand presence among younger demos (18–30)
- Format: Snap Ads (Top Snap + swipe up for full story)
- Spend: $2,200
Performance:
- Reach: 850K
- Avg CPTP: $0.042
- Swipe-Up Rate: 5.8%
- New Snapchat followers: +2,200
What Made This Campaign Work
1
2
3
They had no CRM system in place to collect and work
leads
4
5
6
7
8
GET ANSWERS
