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$78,000
in revenue generated in 90 days
4.8X
ROAS
Strategic targeting + bold innovation = unstoppable growth
About Project
With service-based Meta lead ads, ZIP-based targeting, and a polished brand presence.
Client Snapshot
- Industry: Home Remodeling & Renovation
- Location: Orange County, California
- Services: Kitchen Remodels, Bathroom Upgrades, Garage ADUs
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They had no CRM system in place to collect and work
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The Challenge
OakBuild relied heavily on referrals and Yelp. Their issues:
- Inconsistent lead flow
- Zero Meta ad infrastructure
- Wanted to enter higher ticket areas (ADUs, kitchens)
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Our Strategy
We approached this in 4 structured phases, iterating fast based on learnings:
OakBuild relied heavily on referrals and Yelp. Their issues:
- Inconsistent lead flow
- Zero Meta ad infrastructure
- Wanted to enter higher ticket areas (ADUs, kitchens)
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Phase 1:
Test Campaigns
π Objective: Qualify + localize traffic
- Targeted ZIPs in Irvine, Costa Mesa, Anaheim Hills
- CTA: βFree 3D Design Consultation β Limited Slots This Monthβ
- Used Lead Ads with custom fields (budget range, timeline, ZIP)
π Results: - First 30 leads at $19.80 CPL
- 9 turned into on-site visits in the first 3 weeks
- Top ad theme: Before-after kitchen remodels
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Phase 2:
Giveaway for Brand Awareness
π οΈ Objective: Build confidence with UGC + real testimonials
- Used client testimonial video from 2023 remodel
- Added before/after gallery to Instant Experience format
- Retargeted website + form openers with:
βStill thinking about remodeling your kitchen?β
π Results:
- Form openers converted 3X better with testimonial ads
- Retargeting brought CPL down to $13.12
- Booking form completion rate: 68%
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Phase 3:
Lead Generation Campaigns
π Objective: Scale without losing local relevance
- LAL of existing leads + video views (3s+)
- Excluded past 30-day form fillers to avoid overlap
- Focused on high-value campaign ZIPs only
π Results:
- 58 leads generated from LAL in 45 days
- ROAS tracked via deal close rate: 4.8X on kitchen remodels
Final CPL: $18.37 average across 177 leads
Phase 4:
High-Ticket Expansion
What Made This Campaign Work
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