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$204K+
in revenue over 12 months
32,000
emails at $1.50 per lead
4.25X
ROAS from Meta ads alone
- Industry: Eco-friendly D2C Home Goods
- Location: Austin, Texas (Ships Nationwide)
- Products: Cleaning pods, reusable towels, bamboo kitchenware
Goals: Profitably scale paid media, boost email growth, build LTV via subscriptions
The brand was running mostly on word-of-mouth and organic channels. Their core challenges:
- Low ad account maturity and no structured funnel
- High bounce rates on product pages, weak CTRs
- Needed to grow a qualified email list affordably for repeat sales
The brand was running mostly on word-of-mouth and organic channels. Their core challenges:
- Low ad account maturity and no structured funnel
- High bounce rates on product pages, weak CTRs
- Needed to grow a qualified email list affordably for repeat sales
🧪 Objective: Establish ROAS benchmarks and find winning creatives
- Built three primary bundles: Starter, Family, and Refill
- Messaging tested: “Replace 6 plastic bottles with 1 pod”, “Refill once, reuse forever”
- Targeted eco-conscious parents, minimalist home groups, zero-waste advocates
- Discovered early success with testimonial-style UGC videos over static creatives
📉 Observations:
- CTR increased by 2.1x with UGC vs. brand ads
Cost per Purchase dropped 18% by end of Month 3
📩 Objective: Build a nurturing list affordably for backend revenue
- Launched gated lead magnet: “Green Home Starter Checklist”
- Created a 5-email onboarding flow ending in first-time offer
- Retargeted signups with DPA ads showing what they browsed
📊 Results:
- 32,000+ leads over 12 months
- Average CPL: $1.50
Email-driven revenue accounted for ~28% of total revenue
📦 Objective: Scale best bundles & automate retargeting
- Used Advantage+ campaigns to push Starter Kit & Refill Packs
- Built LALs off purchasers & engaged users
- Introduced urgency-based messaging (“Limited Refill Stock”) to boost CTR
- Layered in seasonal promotions (Earth Month, Summer Cleaning)
📊 Results:
- Blended ROAS held steady at 4.25X
- Subscription plan introduced in Q3 grew to 22% of total sales
Highest month: $22,000+ in revenue
🔁 Objective: Drive repeat purchase behavior without increasing CAC
- Created a 3-month refill subscription ad flow
- Incentivized via loyalty points and exclusive refills
- Dynamic upsell campaigns ran 30–45 days post-purchase
📊 Results:
- 1 in 4 customers opted into a subscription
- CLTV rose by 34% in last 6 months
Refill-only campaign achieved 5.1X ROAS with lowest CAC of $9.84
