India is the bellwether, not the follower.

Compiled from public industry intelligence, late 2025 to early 2026. Sources named inline in the report: dentsu-e4m, WARC, Kantar Media Reactions, Ad Age, PepsiCo earnings and eMarketer. Every number on this page is an observed benchmark from the ad set described above. None of it is a projection, and none of it is a performance QuickAds is promising your account.

• How much are FMCG brands spending on digital advertising in India?

  Question 01 of six

  Indian FMCG digital ad spend grew around 40% year on year in 2025 and crossed twenty-three thousand crore rupees. Digital now takes 64% of the Indian media mix against 53% a year earlier, and television has fallen to 29%. From the QuickAds FMCG Ad Intelligence Report 2026.

• Are US CPG brands increasing or cutting advertising spend?

  Question 02 of six

  Cutting, or at best trailing. US CPG media spend was forecast at 4.6% growth for 2025, below the 4.9% national average, and PepsiCo disclosed a $500 million reduction. When the largest advertisers pull back rather than reallocate, share is available to whoever keeps buying. From the QuickAds FMCG Ad Intelligence Report 2026.

• Is retail media worth it for FMCG brands?

  Question 03 of six

  Retail media networks delivered around 1.8 times the results of standard digital in the set studied, US retail media spend rose 20%, and a net 35% of marketers are increasing budgets there. Most brands still treat the whole channel as an Amazon line item. From the QuickAds FMCG Ad Intelligence Report 2026.

• Where are FMCG marketers moving budget in 2026?

  Question 04 of six

  Toward creators, connected TV and AI-driven personalisation. A net 61% of marketers are increasing creator content investment, 68% of media buyers call connected TV a must-buy, and 71% of large-budget marketers rank AI personalisation among their top trends. From the QuickAds FMCG Ad Intelligence Report 2026.

• Why is India the market to watch in FMCG advertising?

  Question 05 of six

  Because it is the leading indicator rather than the lagging one. While US and UK advertisers trimmed through 2025, Indian FMCG digital spend grew around 40% and the mix shifted to 64% digital, with creator-first engines emerging there before they appear in the West. From the QuickAds FMCG Ad Intelligence Report 2026.

• Which FMCG advertising channels are most under-bought?

  Question 06 of six

  Retail media and connected TV. Both are rated highly by the marketers surveyed and both remain under-invested relative to that rating, with retail media still treated as a marketplace line item rather than a media channel. From the QuickAds FMCG Ad Intelligence Report 2026.

When the largest advertisers cut rather than reallocate, share is up for grabs.

1. Treat retail media as a media channel with its own creative, not an Amazon line item.
2. Take share while the largest advertisers are cutting rather than reallocating.
3. Build a creator engine before celebrity budget gets reallocated to it by default.
4. Read India as the leading indicator for where your Western mix is heading.
5. Test connected TV now, while the category rates it highly and under-buys it.