The cheap window opened and closed.

Compiled from public market data across the twelve months to Q1 2026. Every figure is attributed to its source inside the report. Every number on this page is an observed benchmark from the ad set described above. None of it is a projection, and none of it is a performance QuickAds is promising your account.

• What happened to fashion CPMs in 2025 and 2026?

  Question 01 of six

  They softened sharply in mid-2025 when two of the largest advertisers cut spend, then normalised. Global fashion CPMs now run $12 to $15 and US CPMs $18 to $25, up around 20% year on year by Q1 2026. From the QuickAds Fashion Ads Shakeup report.

• How long do fashion ads keep working before they fatigue?

  Question 02 of six

  Seven to fourteen days. Brands running the same creative past day ten are paying 23 to 35% more per acquisition, and nothing in a standard dashboard flags it. From the QuickAds Fashion Ads Shakeup report.

• Does interest targeting still work on Meta?

  Question 03 of six

  No. Meta replaced interest stacking with automated audience selection in January 2026, and broad plus Advantage+ now outperforms manual targeting by around 32% on cost per acquisition. From the QuickAds Fashion Ads Shakeup report.

• Should you run Performance Max on its own for fashion?

  Question 04 of six

  Around 80% of Performance Max budget lands in Shopping inventory anyway, with less control over it. A sixty-forty hybrid with standard Shopping gives margin control on winners and is worth 20 to 30% in efficiency. From the QuickAds Fashion Ads Shakeup report.

• Is performance marketing alone enough for a fashion brand?

  Question 05 of six

  Nike's six-year direct-to-consumer-only push ended with a 10% revenue decline to $46.3 billion and a return to Amazon. Brands allocating around 20% to awareness see 10 to 15% higher repeat rates, which lowers blended acquisition cost. From the QuickAds Fashion Ads Shakeup report.

• What should a fashion brand change before Q2?

  Question 06 of six

  Four things: rebuild the creative refresh cadence around a ten-day ceiling, move audience budget into creative, treat the product feed as a creative asset, and split Google spend between automated and standard Shopping. From the QuickAds Fashion Ads Shakeup report.

Not a trend report. A planning document.

1. Set a hard creative refresh cadence at ten days and hold it.
2. Stop paying for manual audience construction. Move that time into creative volume.
3. Give the product feed an owner on the creative team, not the engineering team.
4. Split Google budget rather than handing it all to the automated campaign.
5. Protect around a fifth of budget for awareness, and measure repeat rate not just CPA.