Creator proof and clinical proof only work together.

Format shares observed across 500 top ads, October 2024 to April 2025. US and UK weighted; India directional. Every number on this page is an observed benchmark from the ad set described above. None of it is a projection, and none of it is a performance QuickAds is promising your account.

• What ad format works best for supplement brands?

  Question 01 of six

  Product demonstration, which accounts for 44.2% of the 500 top-performing ads studied and rises to roughly 52% in India. Demos outperform both static and unstructured UGC, and the first three seconds decide the outcome. From the QuickAds D2C Health and Wellness Ad Creative Report.

• What is the biggest untapped ad format in wellness advertising?

  Question 02 of six

  Quiz-to-product personalisation funnels, which appear in just 1.4% of creatives despite consistent consumer demand for personalised health. Hims, Thesis and Gainful lead here and have almost no company. From the QuickAds D2C Health and Wellness Ad Creative Report.

• Should supplement ads be clinical or creator-led?

  Question 03 of six

  Both, layered. The dominant winning formula across all three markets is authentic creator-style content carrying clinical credibility, split roughly 60/40 functional to emotional messaging. Pure polish and pure testimonial each underperform on their own. From the QuickAds D2C Health and Wellness Ad Creative Report.

• How does wellness advertising differ between the US, UK and India?

  Question 04 of six

  Each market speaks a different creative language. The US reads aspirational and clinical, the UK evidence-led and more tightly regulated, and India functional with local ingredient cues and a demo share around 52%. One creative set will not carry all three. From the QuickAds D2C Health and Wellness Ad Creative Report.

• Which platforms are wellness brands under-investing in?

  Question 05 of six

  YouTube, which carries the lowest relative share of paid activity in all three markets studied. Meta leads everywhere and TikTok is climbing fast in the US and through Reels in India, leaving long-form education on YouTube open to whoever commits to it. From the QuickAds D2C Health and Wellness Ad Creative Report.

• Do carousel ads work for supplement brands?

  Question 06 of six

  They are barely being tried, at 2.2% of the ads studied. Supplements carry several benefit claims at once, which is exactly the job a structured carousel does, and almost nobody in the category uses it that way. From the QuickAds D2C Health and Wellness Ad Creative Report.

Authentic creator style layered with clinical credibility is the dominant formula. Either half alone underperforms.

1. Make product demonstration the default format and win the first three seconds.
2. Build a quiz-to-product funnel. It is the largest open gap in the category.
3. Layer clinical credibility onto creator-style delivery rather than choosing one.
4. Write per market. US aspirational and clinical, UK evidence-led, India functional.
5. Test long-form education on YouTube while the category is still ignoring it.