Not worse. Just seen twice.

Benchmark set of 578,750 Meta ads across 6,015 advertiser accounts and $1.29bn of spend, 2026. Exposure and warm-up findings are Meta's own analytics team, cited in the report. Every number on this page is an observed benchmark from the ad set described above. None of it is a projection, and none of it is a performance QuickAds is promising your account.

• How quickly do ads fatigue?

  Question 01 of six

  Conversion likelihood drops about 45% by the fourth exposure to the same creative, and Meta's analytics team found no warm-up period. The clock is frequency, not the calendar, so your two weeks is your spend divided by your audience. From the QuickAds Creative Fatigue Benchmark.

• How long does an ad usually last?

  Question 02 of six

  About half of all creatives are switched off before day 28. Across 578,750 ads and $1.29 billion of spend, only 4 to 8% qualified as winners and roughly 6% of ads captured the majority of account spend. From the QuickAds Creative Fatigue Benchmark.

• How many ads do you need to launch to get one winner?

  Question 03 of six

  About twenty, at a 5% hit rate. Forty ads a month produces two winners; five produces almost none. Volume is the denominator, not a vanity metric. From the QuickAds Creative Fatigue Benchmark.

• How many new creatives should we ship each week?

  Question 04 of six

  The median advertiser ships six to seven. Sub-$10K brands ship 2.8 and $1M-plus brands ship 18.9, and top performers at every tier ship two to three times their tier average. From the QuickAds Creative Fatigue Benchmark.

• Do creative variations count as new creative?

  Question 05 of six

  Not to Meta's delivery system. A creative similarity score above 60% collapses ads into a single entity, so twenty recolours of one winner is one ad with extra steps. From the QuickAds Creative Fatigue Benchmark.

• What does a creative supply shortage look like?

  Question 06 of six

  Nothing breaks loudly. Budget concentrates onto ageing winners, frequency climbs, and efficiency drifts down a few percent a month. There is no alert for it, which is why it is usually diagnosed as a media problem six weeks late. From the QuickAds Creative Fatigue Benchmark.

A creative that never worked is not fatigued.

1. Add frequency and first-time impression rate to your dashboard, and set the lines before you need them.
2. Pull launch and pause dates for last quarter. Median days live is the number you are missing.
3. Divide launches by winners. That ratio, not a benchmark, is your required volume.
4. Audit your last twenty ads for distinct concepts rather than variations.
5. Track creatives launched against winners lost. If the first is not larger, you are running down a reserve.