What AI creative still breaks.

The checks come from the QuickAds QC harness, run on QuickAds output. This is not a competitor audit, and every limit listed costs us something to admit. Every number on this page is an observed benchmark from the ad set described above. None of it is a projection, and none of it is a performance QuickAds is promising your account.

• What can AI video still not do well?

  Question 01 of six

  Hands near a face, granular physics like a pour or a scatter, full-body locomotion, diamond fire, and a camera move plus a subject action inside six seconds. Twelve shots are ruled on individually, because the failure is a property of the shot rather than the model. From the QuickAds report on AI creative limits.

• Is AI good enough for advertising yet?

  Question 02 of six

  That is the wrong question. The same model that renders a flawless mid-shot of a face will fuse the fingers when a hand comes near it, so the decision belongs at shot level in the storyboard, not at tool level in a procurement meeting. From the QuickAds report on AI creative limits.

• Why does AI video look fine but feel wrong?

  Question 03 of six

  Because generation renders appearance without cause. Fingers hover rather than grip, feet do not meet the floor, a cheese pull stretches forever because nothing tells it to break. Viewers detect it before they can name it. From the QuickAds report on AI creative limits.

• Why do AI clips lose the camera move or the action?

  Question 04 of six

  Under six seconds, most models do one or the other and silently drop the second. The move becomes a drift, or the action stalls. If the camera move carries the shot, make it the only motion in the prompt. From the QuickAds report on AI creative limits.

• What should you check before approving an AI-generated ad?

  Question 05 of six

  Your category's one check, which kills more work than every generic quality note combined. Jewelry is prong count, FMCG is front-of-pack under four lighting conditions, food is char and the cheese break, beauty is skin around the mouth, fashion is scale against a body. From the QuickAds report on AI creative limits.

• Can you rely on AI artifact detectors?

  Question 06 of six

  Not as a gate. Our own warp detector measures up to 23% on clips that are completely fine, and hand and face distortion detectors behave the same way. They route attention to a timestamp; they do not approve work. From the QuickAds report on AI creative limits.

Quality is not a property of the tool. It is a property of the shot you asked for.

1. Mark every storyboard beat as generate, shoot or either before production starts.
2. Write contact into the prompt rather than outcome. Describe the grip, not the performance.
3. Pick one motion under six seconds. Move or action, never both.
4. Put your category's killer check at the top of every review.
5. Use detectors to direct a human to a timestamp, never to pass or fail a clip.